tata zest product launch
TRANSCRIPT
TATA ZEST- PRODUCT LAUNCH
INTRODUCTION• LAUNCH DATE 12TH AUGUST 2014
• INTRODUCING REVETRON ENGINE
• DRIVENEXT AND DESIGNEXT
• INTRODUCING 333-CONFIDENCE
SEGMENTATION & COMPETETION
SEGMENT- COMPACT SEDANPRICE- PETROL- Rs. 4.64 LAKHS
DIESEL- Rs. 5.64 LAKHS
COMPETETION -
HONDA AMAZE - Rs. 5-7.55 LAKHS
HYUNDAI XCENT - Rs. 4.78-7.42 LAKHS
MARUTI SWIFT DZIRE- Rs 4.85-7.32 LAKHS
CAR FOR YOUNG INDIACONNECT NEXT:THEME BEHIND ZEST
ZEST-IFIED PURCASE AND SERVICE
EXPERIENCE
ADVANCE BOOKINGS AND ZEST STUDIO
INTRODUCTION OF HORIZONEXT