TATSAT

FASHION RETAIL MANAGEMENT,

BY RITUPARNA NEOG,NIFT,MFM-1

Mon - Sat: 10:00 am - 9:00 pmSun: 12:00 pm - 9:00 pmMon - Sat: 10:00 am - 9:00 pmSun: 12:00 pm - 9:00 pm

Address :E-50/3 ,Hauz Khas, New Delhi -110016Contact :Tatsat2972gmail.com

INTRODUCTION Tatsat in Sanskrit means ‘all that eternally exists’. Located amidst the hustle bustle of posh Hauz Khas

Market in South Delhi A ‘Socially Conscious Store’with focus on triple

bottom line. Started on the eve of International non-violence day

October 2, 2006 . Prashant Narang, 29 years old, is the brain behind the venture.

First partnership was formed on Orkut,with Community Friendly Movement (CFM) .

A collaboration struck between CFM and Tatsat.

LOCATION

Traffic flow –priviledge of being located in one of the posh locales of Delhi

Accessibility through mass transit-place is close to both Green Park and Hauz Khas metro and also to Hauz Khas and Greenpark bus station

Availability of manpower-available manpower in the locality.It even offers internship programmes to students from design,communication or retail background

Local legislations-adheres well Complementing and competing stores

RETAIL MIX ELEMENTS

the elements used by retailers to satisfy their customers' needs and wants

Type of merchandise sold Variety and assortment of merchandise  Level of customer service Price of merchandise Promotion

TYPE OF MERCHANDISE SOLD

TARGET MARKET: residents of Hauz Khas as well as

neighbouring ones from South Delhi

mostly affluent and fashion conscious people

Niftians

The type of merchandise sold should be in line with the target market

Basically,the store offers sarees, accessories,gift items, beauty care products.

VARIETY AND ASSORTMENT

Stationary category Accessories Jewellery Personal care Aromatherapy Ceramics and

wooden Textile category

Variety denotes breadth & Assortment denotes depth of the merchandise.

CUSTOMER SERVICE

Customer communication

Gift wrapping Free Gifts Credit and debit card

services Atmospherics

Well planned store layout

Customer complaint feedback is taken

Customer walk in register maintained

Air conditioned store Alterations done

PRICING

CATEGORY JEWELLERY PAPER PRODUCTS PERSONAL CARE AROMATHERAPY TEXTILES BAGS

PRICE RANGE(RS.) 40-22000 50-1000 55-500/700 35-1500 500-1200 150-2000

The pricing is a bit more than usual stores as the store caters specifically to eco-friendly and handmade stuffs

PROMOTION(IN THE WORDS OF TATSAT) Be a conscious consumer!

* Be aware of the impact of your purchase on your health and happiness and the environment around you!* Switch to sweatshop free products so that your purchase does not contribute to child labour or labour exploitation!* Unplug from the standard media, marketing and advertisements; think rationally while spending money.

PROMOTION

Retail discount Gift items Special event Delivery Alterations Parking Contests

Customer convenience Gift-wrapping Return policies Consumer information

booklets / displays / graphics

Rebate

Tatsat organizes events and exhibitions like ‘Aadi’ and ‘Teejbazaar’It has a page on both facebook and twitter for social networking.Green consumer day is celebrated by Tatsat by organizing many events and competitionsTatsat provides gift vouchers in the denominations of Rs.250-500

STORE OPERATIONS

Daily Store Management  Opening and Closing hours:mon-sat,10am-9pm ,sun-12pm -9pm Loss prevention and safety:well maintained like,for glass items

‘Bubble Wrap’is used,personal care products in a refrigerator. Store standards

Cleaning guidelines:The store is cleaned everyday,once in a week through cleaning is carried out

Maintenance guidelines followed for each product category Product Management

Merchandise replenishment is carried out once in a month for sarees,Paper products are replenished once in fifteen days

Lost and found items are handled carefully Visual merchandising: the store doesn’t use much mannequins ,

the different categories are placed in an arranged manner.

STORE OPERATIONS

Customer Buying Process Customer walk-in register is maintained to note

down the feedback,suggestion and opinions of the customer

A comfortable and easing buying process as the staff is cooperative

Store Layout-loop layout

STORE LAYOUT OF TATSAT

DISPLAY

DISPLAY

DISPLAYDISPLAY

DISPLAYDISPLAY

STAIRS

MIRROR

DISPLAY

ENTRANCE& EXIT

COUNTER