TAUS  MACHINE  TRANSLATION  SHOWCASE  

Google Translator Toolkit 14:20 – 14:40 Wednesday, 10 April 2013 Patcharin Areewong Google

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Machine Translation

Patcharin Areewong Language Specialist • Singapore

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Agenda

•  Introduction

•  Google translate

•  Google translator toolkit

•  Demo

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“Organize the world's information and make it universally accessible and useful.”

Translation is the key to universal access

你好 こんにちは

!लो

hallo

hola

olá

hello

bonjour

привет

jambo

ممررححبباا

mhoroi

kiana

napaykullayki

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A translator’s story… 5

Translator 2,000 words per day

250 days per year 500,000 words per year

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The Google story… 6

Google 1,000,000,000 new pages indexed

per year* 400 words per page

400,000,000,000 words per year

* actually, it’s several billion pages but let’s round it down to 1 billion

400B/0.5M=800,000 translators

and that’s for only

1 additional language!

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So much content! So little resource! 7

Organize the world’s information and make it universally accessible and useful.

http://www.commonsenseadvisory.com/Resources/FactsandFigures/tabid/1213/Default.aspx

>50% of Google searches come from outside the United States. Localized search in more than 55 countries, 35 languages.

Google UI available in 117 languages across 157 international domains.

Madar research, 2007

8% of world population speaks Arabic. Only 1% of the web is in Arabic.

>99% of what people write, say, or generate never leaves the language in which it was created.

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Machine translation is better than nothing

• Handle overwhelming volume

• Provide Immediate turn-around

• No access to human translator

• Users are one click away from inaccessible content

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Drive demand for human translation 10

If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.

– Nelson Mandela

Variable Value Customer demand 1 vs. 10 Revenue per customer €10 vs. €100

MT experiment can measure customer demand, profitability. If the content is proved valuable, it’s worth the human translation price

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Expand translation industry

Human translation expensive for content with uncertain value •  If 10 readers, expensive to pay $10,000 for translation

•  If 100,000 readers, $10,000 translation worth the price

Monitor adoption, feedback •  Human-translate inscrutable content: offensive, misleading

•  Human-translate high-traffic content: worth the price

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Bottom line: - Quick experiments - Low cost

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Target users: amateurs and advanced translators Languages: 100,000+ pairs

MT languages: 88 (includes variants)

UI languages: 36

File types: AdWords, HTML, TXT, PO, Android App, Chrome Extension, RTF, subtitles, Word, ODT

General features: WYSIWYG editor, sharing, chat, spell check, publish to Google Docs

Advanced features: translation memory, glossary, Google dictionary, label, concordance, scoping, split/merge, repetition

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Google: open translation ecosystem 13

Google translation follows “data liberation” principle •  Support open standards, APIs

Data stored in Translator Toolkit is your data – not Google’s •  Cloud storage for access, scale

•  Documents, glossaries, and TMs for your eyes only unless you share

•  You control addition, deletion of your translations

How can you be big without being evil? We don’t trap end users. So if you don’t like Google, if for whatever reason we do a bad job for you, we make it easy for you to move to our competitor.

– Eric Schmidt data liberation!

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Demo Time!

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Try it today at http://translate.google.com/toolkit

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Questions?

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