tavess - mobile opportunity in healthcare market na

8/6/2019 Tavess - Mobile Opportunity in Healthcare Market NA

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Snapshot of the project:Opportunity in the Healthcare

Market, North America

1© Tavess Private & Confidential



Introduction

Tavess market research on opportunity for mobile

communications in the Healthcare market of North America is

founded on primary-based research with over 500 physicians

in various disciplines across the region.T

he study helpedanalyze the mobile behavior and perspective of healthcare

professionals, and the market prospects for mobile services

among healthcare professionals.




3

Type of Mobile-Device Owned

Blackberry Palm Apple Android Symbian Windows Others

© Tavess Private & Confidential

Apple mostwidely usedsmart-phoneby healthcareprofessionals



4Individual Institution provided

Mobile-Device Ownership: Individual Vs Institution


Tavess expects increasing

number of healthcareinstitutions to providesmart-phones to staff



5Personal use Professional use

Break-up of time on Internet: Personal Vs for Professional




6PC Mobile

Break-up of time on Internet for Professional use: PC Vs Mobile


With increasing penetration of smart-phones that deliver

greater value andconvenience, Tavess expectstime on PC : Mobile to get even



7

Perspective: Is Internet Essential for Professional Practice??


-10%

0%

10%

20%

30%

40%

50%

60%

vast ¡ ajority of ¢ ealt ¢ -care professionals £ elievet ¢ at Internet is essential fort ¢ eir profession

Disagree¤

gree

Strongly¤

gree

Strongly Disagree



8

0%

10%

20%

30%

40%

50%

60%

70%

80%

Professional Personal

Activity on Mobile Professional & Personal


Visiting websites, searching internet, messaging are the top three professional activities observed



9

Perspective: Interest in reading journals on e-Readers??


0%

5%

10%

15%

20%

25%

30%

35%

40%

Little to nointerest observedfor e-Readers

LowModerate

High

Very Low

Very High



10

0%

10%

20%

30%

40%

50%

60%

70%

Professional Activity on Mobile


Besides communication, Mobiles are used for drug reference and treatment guidelines



11

Mobile-based professional activity during


After work Before work Between patient consultations During patient consultations Off-work days

Mobiles arepart of everyday life of healthcare

professionals,being used

before, at, after and out of work



12

Widely Used (Mobile) Resources and Apps

Drug Reference

Resources

Applications Websites

Mobile PDR

Skyscape

Mobile Micromedex

Lexi-COMPLETE

Thomson Clinical Xpert

Mobile MerckMedicus

MDConsult Mobile

WebMD

UpToDate

MDConsult Mobile

Medscape

Merck Manual

5-Minute Clinical Consult

Washington Manual

CDCeMedicine

MDConsult

MDLinx

WebMD

Medline/Pubmed

NLMEpocrates

RxList

PDR Net

Mayoclinic

Cancer.net (Onc)

ASTRO (Onc)© Tavess Private & Confidential



13

Perspective: Impact of Mobile Usage

More up to date with medical info

Use social networks for professional reasons more often

More connected to colleagues

More connected to patients

Readily check for drug interactions

Practice is more efficient

Almost all users agreethat mobile-phonespositively impact theirprofessional life


No Impact>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>HighImpact




-10%

0%

10%

20%

30%

40%

50%

60%

Disagree¥

gree

Strongly¥

gree

Strongly Disagree

Perspective: Is Smartphone Essential for Professional Practice??

Count of those that believe Smartphonesare essential for professional practiceoutnumbers the other category



15

EMR & Sample Ordering: PC Vs Mobile


Sample order - PC Sample order - Mobile EMR - PC EMR - Mobile

May not use Probably use Plan to use In use

Tavess expectsmobile apps toreplace the aidof PC apps



Summary

Tavess research indicates:

Well-grounded Apple will continue to lead the market at least forthe next few years; however, other Smartphone vendors can makesignificant break-through with specially-packed offerings for thehealthcare industry.

Increasing number of Healthcare institutions across the region areexpected to mobile-power staff; A partnering centeredcollaborative GTM will be highly effective.

Simplifying, improving and empowering browsing experience can16© T avess Private & Confidential



Summary (Contd..)

Collaboration among various stake holders (network providers, smartphone vendors, app-developers, content providersetc) is essential.

Understand and improvise customer experience with innovative

upgrade options.

Compatibility with various platforms for seamless integrationstands crucial especially to support HIS, EMR and other featuresand technologies.

17© T avess Private & Confidential



For more information, please write to:

[email protected]


tavess - mobile opportunity in healthcare market na

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