taxify startup story & growth challenges - may 2016

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Disruption in taxi industry

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Page 1: Taxify startup story & growth challenges - May 2016

Disruption in taxi industry

Page 2: Taxify startup story & growth challenges - May 2016

Martin Villig● Entrepreneur, 15 years in IT/Startups● Education: Estonian Business School● Started & sold 1st Co during university● Worked at Tallinn & OMX Baltic Stock

Exchange, Skype, Fortumo, ...● Co-Founder: SLC, Garage48.org, HUB● Co-Founder & Expansion Manager Taxify● http://twitter.com/waldec

Page 3: Taxify startup story & growth challenges - May 2016

Challenging start-up in 2013

● Funding: Enterprise Estonia vs family (FFF)● Freelance developer: prototype in 3 month● Street sales to “pessimistic” taxi drivers● Early adopter customers, bugs in apps● Oliver joined as main Developer – Sept ‘13

o New product re-write within 1 month

● Good growth since October ’13

Page 4: Taxify startup story & growth challenges - May 2016

Reliable and Affordable Rides

Get a ride at a tap of the button● Verified drivers● Electronic payments

● Taxify in Riga: 350 cars○ Avg pickup 5 minutes○ Avg ride 5.3 EUR○ 35% card payments

Page 5: Taxify startup story & growth challenges - May 2016

Taxify 2013-2015

● Started from Tallinn● Leader in Baltics● Now in 10 countries● +500,000 clients● 10,000 Drivers● Growth 10-20% MoM

Page 6: Taxify startup story & growth challenges - May 2016

From 0 to Estonian market leader in 16 month

How? Quality rides at affordable prices● Availability of good cars● 4.5 min rating● Language check

Save taxi companies from “UBERification”

Page 7: Taxify startup story & growth challenges - May 2016

Strict Quality Standards● Verified Drivers

o Criminal records, Language checko Service quality training

(driving, safety, payments)

● Very Good Carso Max 10 years, good conditiono Mid-size sedan/wagon

Page 8: Taxify startup story & growth challenges - May 2016

2-way Feedback

• 1-click feedback after ride• Riders rate Drivers• Drivers rate Riders

● Min rating 4.5 stars● We handle ALL ratings below 3 stars● Taxify refunds when driver cheating

Page 9: Taxify startup story & growth challenges - May 2016

Taxify for Business● Baltic: Riga, Vilnius, Tallinn ● 3500 Cars = Fastest pickup● No hassle, monthly billing● Support: Account Manager

● Join - taxify.eu/business 10€6€

PremiumTaxi Co.

TaxifyBusiness

-40%

Page 10: Taxify startup story & growth challenges - May 2016

Demand changes 15xAvg taxi drives 50 hours a weekRidesharing driver 7 hours week

Page 11: Taxify startup story & growth challenges - May 2016

Ridesharing - Future of TransportPrivate individuals offering rides to private people, orders made via mobile applications. Started from US, spreading fast in Europe and Asia.

● Every driver passes background & car check● Fixed prices, no cheaters, rating system● Flexible job opportunities for thousands● Cars idle 23h/day, traffic jams, ...

Page 12: Taxify startup story & growth challenges - May 2016

Ridesharing pilots in Baltics● Ridesharing drivers don’t have “bad taxi” habits● Drivers: Estonia 500, Lithuania 250, Latvia 75● Average rating 4.86, much higher than taxis

Page 13: Taxify startup story & growth challenges - May 2016

Ridesharing in Baltics● Law changes in EE & LT Parliament● Rally: who gets 1st country to

legalize ridesharing in Europe?● Taxify in dialogue with Latvian

authorities to define new regulation● Estonian President T.H. Ilves:

“Estonia is looking for a solution instead of prohibiting a new form of business”

Page 14: Taxify startup story & growth challenges - May 2016

Growth challenges for Taxify● How to innovate outside of current laws?

- Drivers & Riders like ridesharing. No laws yet.

● 1st mover advantage- Win max number of cities & clients

● How to hire best talent? - People make growth, not products

● Unfair competition :)- Finland & Lithuania

Page 15: Taxify startup story & growth challenges - May 2016

Testing multi-platform apps

• Releasing to hundreds of thousands of live users is RISKY

• Android vs iOS vs Windows Phone• Internal Alpha testing, Devices• Beta testing, Devices & Locations• Gradual rollout

Page 16: Taxify startup story & growth challenges - May 2016

Become a ridesharing driver● Earn up to €15/hour● Your own car, max 10Y old● Min 3 year driving license● Work whenever you want● Invite friends - referral bonus

● Sign up today: http://partners.taxify.eu

Page 17: Taxify startup story & growth challenges - May 2016

Thank you. Questions?

Martin VilligCo-Founder

[email protected]+372 508 4461

twitter.com/waldec

Use promo code:MARTIN

to get your 1st ride free (€5)