31 January 2019, 13:42 (EST)

TaylorMade Golf Company Announces New2019 Golf Bag LineupNext Generation of Golf Bags are the Company’s most Technologically-Advanced, Feature-

Filled Models to Date

CARLSBAD, Calif. (January 31, 2019) – TaylorMade Golf is the industry leader in

product innovation and technology, which is no exception when it comes to golf

bags. TaylorMade announced today the release of its new 2019 golf bag line, which utilize the

company’s popular and proven FlexTech™ technology. Combining ultimate functionality with

aesthetically appealing design elements, the 2019 TaylorMade golf bag line utilizes premium

materials with increased attention to detail in every aspect of creation, resulting in the

company’s most well-rounded, ergonomic golf bags to date.

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In 2019, the company has placed continued emphasis on the category that has realized

significant growth – nearly tripling its market share – in the last three years. This has been

accomplished by utilizing extensive consumer research and an

overhauled development process to create golf bags with strength, durability and efficiency

from the ground up.

There are two primary features that highlight each of the new 2019 bags: the

company’s proven FlexTech base system & an all-new self-adjusting strap system that allows for

a stable, comfortable carry. The FlexTech base system is a multi-piece collapsible base that

allows for easy deployment with additional space that negates club crowding. The all-new self-

adjusting strap system allows golfers to have balanced bag without having to adjust

cumbersome straps. Without a back pad the straps are more effective when utilized as a single

or double configuration.

FlexTech Lifestyle Stand Bags

Highlighting TaylorMade’s 2019 golf bag line are the FlexTech Lifestyle golf bags, featuring a

unique construction that has each main side pockets built into the center of the golf bag to

create a single piece construction that allows for more storage without adding weight.

The overall design was a result of market research that showed a significant percentage of

people who purchased the previous generation bag also use them in carts in addition to walking

during rounds. The bag was designed for more pocket space and features a cart strap

passthrough to allow easy access to the oversized apparel pocket through a unique single piece

construction.

Further validating the bags at the highest level, TaylorMade Tour staffers Jon Rahm,

Beau Hossler & Chez Reavie, among others, will be carrying the FlexTech Stand Bags this week

at the Waste Management Phoenix Open in Scottsdale.

In addition to the FlexTech Stand Bags, TaylorMade is also introducing the second generation

of its popular Lifestyle Stand Bags, designed to appeal to customers seeking a more casual,

lifestyle-focused bag with the same performance features as the FlexTech bag.

The FlexTech Lifestyle Stand Bags pay tribute to TaylorMade’s legacy by incorporating the

classic TaylorMade logo from the original metal driver created in 1979.

Weighing only 4.5 pounds, the FlexTech Lifestyle Stand Bags are each offered in 6 colorway

options and have been designed with the following features:

5-way organizational top

Water-resistant, seam-sealed valuables pocket with micro suede lining

Anti-split stand system

Full length dividers to eliminate club crowding

11 pockets

FlexTech Lifestyle colourways: tweed, plaster, blue plaid & checks

MSRP $289.99 CDN

FlexTech Lifestyle Images

FlexTech Crossover Stand Bags

Also new to TaylorMade’s 2019 golf bag line is the FlexTech Crossover Stand Bags.

The FlexTech Crossover bag was the company’s best-selling bag in 2018 and aligns with the 14-

way top market that has been trending upwards, due to many golfers’ desire to further protect

their clubs.

While technically a stand bag, designers straddled the line of a cart & stand bag when designing

the Crossover. The new design allows for a cart strap passthrough that makes loading the bag on

carts more efficient and more importantly gives the golfer access to the two oversized apparel

pockets on the side of the bag that are made possible by the unique design built into the center

ball pocket.

The bag features three larger front-facing pockets (including a cooler pocket with a drain port),

for easy access storage while strapped onto the cart.

Weighing only 5.5 pounds, the FlexTech Crossover a are offered in 6 colourways, respectively,

and have been designed with the following features:

14-way top

10 pockets

Cart strap passthrough for easy access to all pockets

Large internal insulated cooler pocket

Easily accessible insulated water bottle pocket

Full-length dividers to eliminate club crowding

6 colourways: silver gray/blood orange, black/blood orange, black, titanium/blue &

navy/white

MSRP $299 CDN

FlexTech Crossover Images

FlexTech Lite

TaylorMade’s FlexTech Lite is the lightest bag in the Flextech family made for the walker

looking for a quality carry bag built to last. The new version of the Flextech Lite is lighter, more

comfortable to carry and overall, a more functional design than the prior generation.

Weight was saved in this bag by moving to a single stay construction versus 3 or 4 stays

previously used. The main stay that runs along the spine of the bag was modified to ensure it is

durable while remaining lightweight.

A dedicated rangefinder pocket/capsule has also been integrated into the side accessory pocket

to allow for easy access to their rangefinder before taking the bag off their back. For the most

discerning golfer every element of the new FlexTech Lite is designed to provide ultimate

comfortable and usability during the hours of carry and miles walked.

Weighing a mere 4.1 pounds, the FlexTech Lite Bag is available in 7 colourways, each designed

with the following features:

4-way organizational top

New no-zip rangefinder capsule

Micro-suede lined valuables pocket

Anti-split stand system

Full-length dividers to eliminate club crowding

8 pockets

colourways: blood orange, black, black/blood orange, silver/ blood orange, charcoal/black,

blue/black & kalea.

MSRP $249 CDN

FlexTech Lite Images

LiteTech 3.0 Stand Bag

Rounding out the 2019 TaylorMade Golf bag line is TaylorMade’s newest and lightest bag in

the stand bag line – the LiteTech 3.0 Stand Bag.

Weighing in at just 3 pounds, LiteTech 3.0 is TaylorMade’s introduction into the ultra-lite

category that provides the market a full sized, quality golf bag offering. LiteTech 3.0 utilizes bag

body materials three times lighter than the FlexTech Lite and an ultra-lightweight and durable

stand system that features carbon fiber legs and light weight collapsible base system.

While maintaining a durable and high-strength construction, the LiteTech 3.0 Stand Bag offers

optimum club storage with a spacious 4-way top that has three grab handles. Not sacrificing

storage within the bag body for weight, the bag has six pockets that include a large apparel

pocket that can easily store a rain suit.

The LiteTech 3.0 features a self-adjusting strap system that is designed for a comfortable carry.

LiteTech 3.0 Features:

Ultra-lightweight design

5-way top

6 pockets

Full-length club dividers

Full-size side pockets

All-new self-adjusting strap system

4 colourways: blue/gray, black/white, gray/lime, & orange/black.

MSRP $279 CDN

LiteTech Images

ABOUT TAYLORMADE GOLF

About TaylorMade Golf Company

For more information on TaylorMade’s full line of 2019 golf bags,

visit TaylorMadeGolf.com. For all other requests, including addition assets, please contact the

TaylorMade communications team.

Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golfequipment with industry-leading innovative products like M5/M6 metalwoods, M5/M6 irons and TP5/TP5X golfballs. TaylorMade is the #1 Driver in Golf and also a major force on the PGA TOUR with one of the strongestathlete portfolios in golf, that includes Dustin Johnson, Rory McIlroy, Jason Day, Jon Rahm, Rickie Fowler andTiger Woods.

À propos de la société TaylorMade Golf

Basé à Carslbad, en Californie, TaylorMade Golf est un chef de file dans la fabrication d’équipement de golf dehaute performance, grâce notamment à des produits innovateurs tout à fait uniques comme les bois de métal M5et M6, les fers M5 et M6 et les balles de golf TP5/TP5X. TaylorMade est également un joueur majeur au sein ducircuit de la PGA avec l’une des équipes d’ambassadeurs les plus puissantes au golf, composée notamment dunuméro un mondial Dustin Johnson, Rory McIlroy, Jason Day, Jon Rahm, Rickie Fowler et Tiger Woods.

TaylorMade Golfnewsroom