taylormade golf company introduces tour preferred raw ......wedges utilizing a combination of ztp...
TRANSCRIPT
12 August 2019, 05:00 (PDT)
TaylorMade Golf Company Introduces TourPreferred Raw Design in New Milled Grind 2WedgesUtilizing a Combination of ZTP Raw Grooves, Laser Etching and CNCSurface Milling, Next Generation of Wedges Take Spin, Feel and Precisionto New Levels of Performance in Popular Raw Finish
Carlsbad, Calif. (Aug. 12, 2019) – TaylorMade Golf Company, an industry leader in product
innovation and technology, today announced the second generation of its globally successful
line of Milled Grind Wedges – Milled Grind 2 (MG2). Building upon years of research and
working closely with many of the best players in the world, MG2 expands on the success of the
Milled Grind franchise while introducing a new raw face designed for optimal spin for precision
wedge play.
Similar to its predecessor and also found in the new P·7TW irons is the company’s proven CNC
milling technology, which allows for the production of wedges to exacting specifications; each
leading edge and sole grind is individually CNC milled for unparalleled accuracy and
consistency from club to club and grind to grind. This process faithfully reproduces the master
design of the surfaces most impactful on the performance of the wedge.
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Raw Face Design With the new MG2 wedges, engineers have utilized the combination of face and groove design
to create the ultimate spin for ultimate performance. Raw Face design produces a more precise
geometry designed to optimize spin and feel.
ZTP Raw Grooves offer sharper, deeper and narrower grooves and a sharper radius, which
further combined with a rougher surface from the laser etching between the grooves, enable the
golfer to create more friction between the clubface and the ball generating more greenside spin.
Compared with plated grooves, the raw face design increase in friction reduces the ability for
the golf ball to potentially skid up the clubface before it grips the face leading to a more
consistent ball flight enabling golfers to get closer to the hole.
Our Tour Players have long benefited from the performance raw wedges offerand it’s great to now be able to offer these performance gains to golfers of alllevels. We’re confident they will enjoy the look, feel and performance that araw face has to offer. — Bill Price, Senior Director of Product Creation, Putters & Wedges
Unique to the MG2, each raw wedge head will feature an air-tight 3M adhesive sticker which
has been specially designed for the wedge and is applied on the face to prevent rusting before
purchase/use. When the golfer removes the adhesive sticker, the face will immediately begin
oxidizing, which in turn, begins the rusting process.
Creating the Best Feel: Thick-Thin Head Design To create optimal feel, TaylorMade’s engineers have altered the geometry of the clubhead to
create a Thick-Thin Head Design using a design optimization tool previously only used in
the metalwood and irons design processes. This tool illustrated that having a thicker backing
combined with a thin outer section optimized frequency and duration for the desired sound and
feel.
The different material thickness in MG2 is highlighted by the movement of weight placement in
the clubhead. The face thickness of the head has increased from 5.1mm in MG1 to 6.5mm in
MG2. To enable a thicker clubhead without adding weight, engineers were able to move weight
by creating a TPU Insert in the back cavity. The TPU Insert is designed to provide vibration
dampening to create a solid, positive feel at impact.
Creating the Best Precision: CNC Milling
The implementation of machining technology, first introduced in Milled Grind Wedges but
more recently in the new P·7TW irons, enables each leading edge and sole grind to be
individually CNC milled for unparalleled accuracy and consistency from club to club and grind
to grind. By producing wedges not by hand but through CNC milling machines, the CNC
tolerances of a milled sole far exceed what a human can do in a repeatable fashion, thus
enabling each wedge to be replicated so there is no variance.
Likewise, the sole geometry, consisting of contour, angle and surface area must be designed and
maintained to interact properly with the turf in the desired manner. Different ground and sand
conditions also require variations in sole geometries to facilitate play depending on player type.
A low effective bounce (LB) grind provides the least amount of ground resistance and a
standard grind (SB) has a median ground resistance.
Choosing Loft & Lie in the MG2
MG2 Wedges Satin Chrome
MG2 Wedges Matte Black
Availability, Specs & Pricing: Available at retail starting September 6, MG2 Wedges are available in two different Satin
Chrome and Matte Black finishes, each with an MSRP of $169.99 USD. Both finishes will come
equipped with True Temper’s Dynamic Gold S200 (steel) shaft and a Golf Pride Tour Velvet
Burgundy 360 grip.
MG2 WEDGE ASSETS
Hi-Toe Big Foot
In addition to the new MG2 wedges, TaylorMade has also announced the addition of the Hi-Toe
Big Foot to the rapidly expanding line. The company’s Hi-Toe wedges, which first launched at
the beginning of 2018 and have seen phenomenal success both on Tour and at retail, now
welcome a game-improvement option with Hi-Toe Big Foot. Designed to deliver the same
optimal short-game control for a multitude of shots and conditions around the green as the
original Hi-Toe, it’s now even easier to play with its super wide sole.
We have one of the best wedge line-ups on the market but realized that therewas still one golfer out there that wasn’t catered for, with Big Foot we nowhave a game improvement wedge that’s easier to play regardless of courseconditions, especially for those who struggle out of bunkers. The Hi-ToeFamily of wedges now cover every aspect of the game; versatility, playabilityand game improvement.— Bill Price, Senior Director of Product Creation, Putters & Wedges
Built for versatility around the green, Hi-Toe Big Foot wedges offer an asymmetric C-Grind that
is both flatter and has a wider sole at 32mm (compared to traditional wedges which have a sole
width of 26mm). Combined with an anti-dig leading edge with maximum bounce of 15°, Hi-Toe
Bigfoot significantly enhances playability and ease of use from the sand and rough.
The leading edge of the Hi-Toe Bigfoot is blunter and has a bevelled leading edge radius.
Additionally, the middle is now flatter at 32mm wide and with added bounce towards the toe
apex to help golfers with an outside in swing path and tendency for the strike location to be
towards the toe. The trailing edge offers relief with a slight heel side reduction to help keep
the leading edge low alongside allowing for versatility.
Deep CG pockets have been developed to increase spin, flight control and allow for mass to be
redistributed to the sole. By creating bigger chambers this has allowed engineers to maximize
the width of the sole.
Hi-Toe Big Foot benefits from the same Hi-Toe design technology with an increased toe height
upwards of 5mm allowing a higher center of gravity for a lower launch and more spin. Big Foot’s
full-face scoring lines ensure consistent ball contact out of the rough and help increase spin
on off-center strikes.
ABOUT TAYLORMADE GOLF
About TaylorMade Golf Company
Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golfequipment with industry-leading innovative products like M5/M6 metalwoods, M5/M6 irons and TP5/TP5X golfballs. TaylorMade is the #1 Driver in Golf and also a major force on the PGA TOUR with one of the strongestathlete portfolios in golf, that includes Dustin Johnson, Rory McIlroy, Jason Day, Jon Rahm, Rickie Fowler, MattWolff, Collin Morikawa and Tiger Woods.
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Availability, Specs & Pricing Available at retail beginning September 6 at an MRSP of $169.99 USD, Hi-Toe Big Foot wedges
will be offered in 58° & 60° lofts (RH only) and come equipped with a KBS Hi-REV 2.0 115g
(steel) or UST Recoil w/SmacWrap 65g (graphite) shaft with a Golf Pride Tour Velvet burgundy
360 GEC grip.
HI-TOE BIG FOOT ASSETS
For more information please contact the TaylorMade Media Team below.