TaylorMade Golf CompanyIntroduces PhenomJunior ClubsContinuing its Support of Junior GolfInitiatives, TaylorMade toDonate Portion of Proceeds Toward Takea Kid to the Course inCanada

WOODBRIDGE, ON. (May 9, 2016) – TaylorMade Golf, makers ofthe No. 1 Driver in Golf, introducedtoday Phenom, a set of clubs designed andengineered to support junior golfers with proper swingfundamentals throughoptimized lengths, weights and lofts, allowing for shots from tee to green withconsistent distance gapping throughout the set. For each club in the set, theshafts have been both flexand weight-optimized and made to appropriate lengths,while the grips have been developed to meet theneeds of smaller hands,allowing proper feel throughout the swing.

Driver & Fairway

From themakers of the #1 Driver in Golf, the Phenom driver is a 400cc titanium driver madeto the sameexacting standards of performance and design for which TaylorMadedrivers are known. Designed at theUSGA limit of COR, the Phenom driverdelivers remarkable distance, forgiveness and easy launchtechnology in avisually appealing design, three key performance attributes rarely found injunior sets.

The Phenomfairway wood features a stainless steel head with a low profile, low-CG design,providingtechnology that will help junior golfers get the ball airborne offthe tee or from the fairway. A larger headsize adds forgiveness and promotesconfidence at address.

Rescue & Irons

Similar tothe fairway wood, the Phenom RescueTM club features a stainlesssteel head design in the first

Rescue that junior golfers will be excited to hit.Designed to be easy to launch with long distance, theversatile Rescue willalso help bridge the critical gap between a players’ fairway wood and irons.

Perimeterweighted heads highlight the Phenom irons and wedge. Forgiving performance withgenerousoffset assist in squaring the face at impact, enabling high andstraight shots with greater accuracy. Themulti-functional sole design aids in easyplayability from a variety of lies and turf conditions.

Putter & Bag

The Phenomputter is a face-balanced, center-shafted mallet that has been designed foreasy alignmentand a soft, solid feel at impact. Heel-toe weighting deliversforgiveness on mis-hits, while the grip wasspecially-designed to promoteoptimum stability. Rounding out the set, the ultra-lightweight stand bagfeatures dual ergonomic straps, premium materials and ample storage.

TaylorMade Golf Canada& Take A Kid To The Course

To alignwith the release of Phenom, TaylorMade has partnered with the National GolfCourse OwnersAssociation Canada, to support the Take a Kid To The Courseprogram. This program is a national initiativedesigned to encourage junior andfamily golf. A portion of the proceeds from all Phenom junior set saleswill bedonated to Take a Kid To The Course to increase junior golf participation. In2015, over 680 coursesparticipated in the Take a Kid To The Course program.For more information visit kidsgolffree.ca.

The NGCOACanada is thrilled to partner with TaylorMade-adidas Golf Canada. Take A Kid ToTheCourse is the largest family focused golf initiative in Canada. Each year,over 60,000 adults andjuniors participate in the program. TaylorMade’s supportof Take A Kid To The Course will allow theNGCOA Canada to expand the programin 2016, creating more opportunity for families to golftogether. Take A Kid To The Course launches July 4that over 700 NGCOA Canada member golfclubs across Canada.

— Jeff Calderwood, CEO, NGCOA Canada

Therelease of Phenom presented the perfect opportunity to support a junior golf developmentprogram at the grassroots level. We look forward to workingwith the NGCOA to help increase overalljunior golf participation, and in turnbring this game with so many benefits to junior golfers andfamilies acrossCanada.

— David Bradley, Managing Director, TaylorMade-adidas Golf Canada & Latin America

Availabilityand Pricing

Phenom is available in two set configurations, each created for aspecific size and age range of player.Both sets include graphite shafts thathave been flexed specifically for junior swing speeds.

K40 comesin a 6-piece set for golfers ages 5-8 (12” - 18” fingertips to floor) thatincludes a 400cc Titaniumdriver, Rescue, 7-iron, SW, putter and bag at an MSRPof $349.99 CDN starting June 15th.

K50 comesin an 8-piece set for golfers ranging from 9-12 years old (18” - 24” fingertipsto floor) thatincludes a 400cc Titanium driver, fairway wood, Rescue, 7-iron,9-iron, SW, putter and bag at an MSRP of$399.99 CDN starting June 1st.

Presskit - TaylorMade Golf Canada - Phenom Visit site

ABOUT TAYLORMADE GOLF CANADA

About TaylorMade Golf Company

Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf equipment, footwear, apparel andaccessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted2014 sales of €913 million.

About the adidas Group

The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, appareland hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade and Reebok-CCMHockey. Headquartered in Herzogenaurach, Germany, the Group employs more than 55,000 people across theglobe and generated sales of around € 17 billion in 2015.

Phenomsets are precision-engineered to provide the optimal lengths, weights, lofts andshaft flexes topromote proper swing mechanics for young golfers. Each Phenom setincludes every club necessaryto develop distance gapping while executing alltypes of shots from tee to green so juniors not onlydevelop their skills butalso their passion for the game.

— Tomo Bystedt, Sr. Director of Product Creation, TaylorMade Golf.

*#1 Driver in Golfclaim based on combined 2015 wins and usage on the PGA, European, Japan Golf,Web.com, Champions and LPGA Tours, as reported by the Darrell Survey Co. andSports MarketingSurveys, Inc.

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