taz actiontrack - fun, engaging and experiential learning

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Team Action Zone (TAZ) ActionTrack Learning made fun, engaging and experiential November 2015

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Page 1: TAZ ActionTrack - Fun, engaging and experiential learning

Team Action Zone (TAZ)

ActionTrack

Learning madefun, engaging and experiential

November 2015

Page 2: TAZ ActionTrack - Fun, engaging and experiential learning

Why TAZ?● Preferred solution provider for

location-based experiences– Corporate events

– Mobile learning

● Innovator of the multi-purposeActionTrack platform– Multiple ways to use, fun & serious

– Designed for several customer segments

– One app to experience everything

Page 3: TAZ ActionTrack - Fun, engaging and experiential learning

TAZ – Brief history● 2010: TAZ start-up was founded

● 2011: TAZ received Quality Innovation Award from the President of Finland

● 2012: TAZ TrezrHunt game was chosen as the Finnish Sports Product of the year 2011

● 2013-2015: ActionTrack platform is available for licensing globally in several customer segments. In 2015, TAZ has licensees in over 40 countries.

● 2014-2015: TAZ Go Team (white label use of ActionTrack) is the best-selling product in the world's largest event organizer network, Catalyst Global– See http://www.goteam.guru and http://treasuretrails.london/

● 2015: TAZ ActionTrack is used in all levels of education in Finland (primary to adult)

– TAZ has also signed the first deals with global sales and content partners

Page 4: TAZ ActionTrack - Fun, engaging and experiential learning

ActionTrack

● TAZ ActionTrack platform is a unique location-based service that allows TAZ partners to create activities that can be explored with smartphones and tablets

ActionTrack admin tool● Activities are created with an easy-to-use

ActionTrack admin web tool

ActionTrack mobile app● Free to download, supported mobile

devices: iOS (Apple), Android

Page 5: TAZ ActionTrack - Fun, engaging and experiential learning

ActionTrack admin tool

● Easy-to-use graphical UI to create experiences– Create content with the Task editor

– Edit Activity Templates without programming

● Start a new Activity in just 30 seconds– There can be multiple Activities running

simultaneously ● Follow the Activity in real time

– See locations of the participants

– Interact with participants via chat, check answers, give points and feedback

● Examine the Activity afterwards

Page 6: TAZ ActionTrack - Fun, engaging and experiential learning

ActionTrack mobile app● Activities can be joined quickly with

QR codes● Customers can be guided to

checkpoints with compass arrow, map or text/picture clues

● Checkpoints are activated by visiting locations, scanning QR codes, touching icons on the screen or based on other customer actions

● Customers can be simultaneously in many Activities

Page 7: TAZ ActionTrack - Fun, engaging and experiential learning

Multi-purpose platform With ActionTrack you can create any

type of dynamic customer experiences for example:

• Interactive multimedia• Tests and puzzles• Real-time competitions• Interactive stories

• Games & adventures

• Location-based experiences like treasure hunts, campus guides, guided walks, data collection and so on

Page 8: TAZ ActionTrack - Fun, engaging and experiential learning

Use case examples - Events

● ActionTrack is a perfect tool for events of different sizes– Event information & map– Guidance to venues– Teambuilding– Real-time competitions– Centralized collection of photos and

other content from the participants– Feedback mechanism– Chat

● Event example: >500 participant ”Tablet treasure hunt” in Singapore by ourlicensee, a member of Catalyst Global

Page 9: TAZ ActionTrack - Fun, engaging and experiential learning

Use case examples - Destinations

● Area info as an interactive map

– Different POIs shown based on personal interests

● Customer guidance to a selected place

● Guided walking tours with different themes (with multimedia along the tour)

● Many different types of ”treasure hunt” games

Page 10: TAZ ActionTrack - Fun, engaging and experiential learning

Use case examples - Corporate training

● ActionTrack allows companies to organize complete induction, training and support programs, such as:– Training of new employees– Employee evaluation – Advancing wellbeing at work– Working in teams– On-site training – Internal marketing

● Example: A leading bank in the Middle East put 6000 employees through companyvalues workshops using ActionTrack platform to set scenarios and record feedback

Page 11: TAZ ActionTrack - Fun, engaging and experiential learning

Use case examples – School education

● In Finland, schools are using ActionTrack for teamworking, mixing subjects, adding exercise to learning, and offering fun and motivating ”breaks” from conventional learning

● Further reasons to use ActionTrack:● Co-teaching● Social skill development ● Differentiation● Supportive teaching● Additional teaching● Interactive campus guide

Page 12: TAZ ActionTrack - Fun, engaging and experiential learning

DIY and professional content● ActionTrack allows teachers (and students) to create

various learning Activities themselves (DIY)

● The is also professionally made content available for ActionTrack, for example ”Exercise Ace” books with QR codes that activate physical exercise games. Professional content may be purchased/ordered from TAZ partners.

Page 13: TAZ ActionTrack - Fun, engaging and experiential learning

Examples of ActionTrack at Finnish schools

● Valteri, a national network of learning and school attendance support services operating under the Finnish National Board of Education, supports the implementation of inclusive education by offering a comprehensive range of services. See video on Valteri using ActionTrack:

● https://www.youtube.com/watch?v=_sWqX-5imPQ

(in Finnish)

● ActionTrack learning game development competition for lower and upper primaryschool student teams in Helsinki:

● http://www.taz.fi/?p=2272 (see game titles and video)

Page 14: TAZ ActionTrack - Fun, engaging and experiential learning

Gamification● ActionTrack offers various

ways to build fun and engaging elements to Activities via ”gamification”.

● The basic ActionTrack features enabling gamification include are listed on the right.

– Interactive multimedia– Points– Timekeeping– Randomness– Virtual objects– Conditional access (levels)– User decisions– Goals– Results– Ranking lists– Rules and logical entities– Chat

Page 15: TAZ ActionTrack - Fun, engaging and experiential learning

Interactive stories● ActionTrack enables creation of

versatile interactive stories– Users are placed within a story – their

decisions affect the storyline

– One can create stories to be experienced both indoors and outdoors

– Stories may be location-based or location-independent (=one can experience them anywhere)

– Create an interactive story yourself or contact TAZ & partners for tailor-made exclusive stories

Page 16: TAZ ActionTrack - Fun, engaging and experiential learning

Story examples● A mini-adventure targeted at

elementary schools. By performing different types of small tasks, you will learn interesting facts about the lives of rabbits and hares.

● Time machine takes you to the past where your goal is to go through deserts, forests, valleys and other places and find the treasure of the pirates.

● “The Man Who Died Twice” is a complicated murder mystery targeted for adults.

Page 17: TAZ ActionTrack - Fun, engaging and experiential learning

ActionTrack support material

● Online wiki-page, including:

● Manual● > 50 Mini-templates (can be used and modified when building

your own Templates)● > 70 Video Tutorials (beginner and advanced instructions how to

build cool Templates)

● Image and icon library (>1800 items currently)

● Design tips

● FAQ

Page 18: TAZ ActionTrack - Fun, engaging and experiential learning

Further information

Kari Laurila, PhD

CEO, Team Action Zone

Tel: +358-50-4835876

Skype: kari-laurila

E-mail: [email protected]

Web: www.taz.fi

● ActionTrack video: https://www.youtube.com/watch?v=z-i_2mHxpW4

● ActionTrack – How does it work video: https://www.youtube.com/watch?v=fHnz3ecxk48

● Teambuilding video: https://www.youtube.com/watch?v=WFJzBqkKvok