TBCTA Advocacy Toolkit: Assessing and Meeting Needs

Assignment

Overview

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What we set out to do:

Develop a TBCTA Advocacy Toolkit that:

consolidates current advocacy tools and products with the approaches of the Stop TB Strategy to create a comprehensive, easy-to-understand advocacy kit for national TB program managers and their staff

pushes information and knowledge out to those who can best use it in advocacy activity to increase political commitment for DOTS

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What we’ve accomplished

Phase 1Gap Assessment

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What we’ve accomplished (cont’d)

Conceptualized and designed an online content management that houses advocacy publications, tools, and templates, as well asmeets the needs of target audiences:

centralized

organized

user-friendly

updatable

Unveiled Beta site to garner increased interest and feedback

Refine, launch and market the toolkit

•Further engage target audiences to co-develop toolkit (e.g., Advisory Board)

•Design, test and launch (March)

•Ongoing communications and training

Phase 2Toolkit Development

Phase 3Completion and

Launch

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UNDERWAY

Key Findings and Tactics

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Clear needs emerged from the gap assessment

Clear, coordinated, centralized information sharing

Thematic-based approaches

Customization and interconnectivity

Improved dissemination of resources

Varied formats

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Clear, coordinated, centralized information sharing Online content management system housing all TB-control documents, tools and

templates

Clear, concise executive summaries of publications

Coordinated, consistent marketing and communications plan

Thematic-based approaches Online toolkit organized by key topic areas of interest and use

Search function (e.g., Google-powered search)

Customization and interconnectivity Ability to “create your own” tool

Amazon.com or iTunes style suggestion tool

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How the toolkit addresses these needs…

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How the toolkit addresses these needs…

Improved dissemination of resources Site registration and email alerts about new or updated publications

Homepage featuring recently added or updated publications and tools, as well as featured resources to be rotated

Varied formats Website registration and email alerts about new or updated publications

Resource preferences that can be saved and stored online or downloaded onto computers or CD-ROMs

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Sample Advocacy Situations

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What is my evidence? Enter key search terms “Stop TB Strategy”

and “Disease burden”

Publications and chapters found using the “Search”

function will show up here

What are my key components? View relevant sections of the Stop TB Strategy

The program will allow you to select and copy relevant section

to your Advocacy Toolkit

Where can I find other relevant or supporting documents?

Improving TB Drug Management

Public-Private Mix

On the side bar of the detail page, you will see a list of relevant documents

to the publications that you can search and add to your Advocacy Toolkit

Scenario 1: Fact sheet

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I need to promote the STOP TB Strategy to my Minister of Health. Where should I start?

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What is my evidence? Enter key search terms “Budgeting “ and “Finance”

Publications and chapters found using the “Search”

function will show up here

What are my key components? View relevant sections of the Budgeting Tool

The program will allow you to select and copy relevant section

to your Advocacy Toolkit

Where can I find other relevant or supporting documents?

WHO Budgeting Tool

ACSM: A Guide

On the side bar of the detail page, you will see a list of relevant documents

to the publications that you can search and add to your Advocacy Toolkit

Scenario 2: Subject-specific information

I need to design an annual program budget. Where do I go to find information?

APPENDIX:Gap Assessment:

Results

Survey tool overview

Developed survey to:

Assess awareness

Determine utility

Understand needs

Obtain recommendations

Conducted one-on-one

interviews

Directly informed final

toolkit

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Most recognized tools

The Tools Awareness(N=25)

What they are saying…

Human Resource Development through TB Control

International Standards of Care

Improving the Diagnosis and Treatment of Smear-Negative Pulmonary TB

A Guide to Monitoring and Evaluation for Collaborative TB/HIV Activities

60%

92%

80%

92%

“It has a great layout and is presented well.”

“This tool presents steps that are easy to follow.”

“It is particularly helpful because it is evidence-based.”

“This is a nice booklet that gives basic principles.”

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But awareness does not equal utility

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Note: Achieving Functional HIV/AIDS Services (2002), Practical Guide to Succ. Advocacy (2007) and Management and Org. Sustainability Tool (2004) were not included in the graph above, as they each had negligible values (under 5)

Stated attributes of utilized materials

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Coordinated, centralized information sharing

“As it stands, dissemination of these documents are ad hoc and uncoordinated. I would like to see one site or location where I can

get all of the documents.”

- Hassan Sadiq, NTP Manager, Pakistan

• Online website housing all TB-control documents

• Coordinated, consistent marketing and communications plan

• Clear, concise executive summaries of publications

Key Takeaways

“A comprehensive source would be great, where each publication includes a short executive summary.”

- Dr Keiko Inaba, WHO/S. Sudan

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• Online website organized by topic areas

• Search function (e.g. Google-powered search)

Thematic-based approaches

“I am thinking that arranging these documents based around themes would

be very useful so we can find the documents that are relevant to a given

topic and to our daily work.”

- Dr. Jeremiah Chakaya, Chief Research Officer, Center for Respiratory Diseases

Research and former NTP Manager, Kenya

Key Takeaways

How would you like materials to be organized?

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Note: N= 25

Customization and interconnectivity

“It would be great to have a tool that gives guidance on how all of these tools are supposed to work together.”

- Felix Martin Salaniponi, Director, National TB Programme Secretariat, Malawi

• Amazon.com or iTunes style suggestion tool• Ability to “create your own” tool

Key Takeaways

“I would like to have a system where people can self-select the documents they feel are relevant.”

- Dr. Mtanios Saade, National TB Programme Manager, Lebanon

“A good, useful toolkit would build around topic areas so we can see how various

documents are supposed to interact with and compliment each other.”

- Dr. Wilfred Nkhoma, Regional Focal Point, WHO/AFRO, Malawi

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Improved dissemination of resources

“An email alert would be good to advertise when new publications are out. We don't always have time to check

what is new, so we aren't aware when new publications are published.”

-Dr. Michael Nico Vonaitis, WHO Manila Officer for TB Control, Philippines

•Website registration and email alerts about new or updated publications

•Homepage featuring recently added or updated publications

Key Takeaways

11 other

respondents

agreed

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Varied formats

“This tool needs to be created according to the target audience involved. Online

and CD-ROM formats are fine, but we would need to print the documents for

our staff regardless.”

- Dr. P.K. Mitra, Regional Medical Coordinator, India

• Online toolkit with PDFs that can:• Viewed online• Downloaded• Printed• Mailed (as hard copies or CD-ROM)

Key Takeaways

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Note: N= 25

TBCTA Advocacy Toolkit: Assessing and Meeting Needs