How to Build a Thriving Community

Around Your BrandBret Love & Mary Gabbett @GreenGlobalTrvl

Green Travel Media / Green Global Travel

• The difference between an Audience and a Community.

• Why Community > Traffic.

• How a strong Community benefits your business.

• How to identify your ideal Community members.

• 8 actionable steps towards building a Community.

Today’s Key Take-Aways:

STATISTICS Unique ViewsPage Views

Time On Site

GreenTravelMedia.com @GreenGlobalTrvl

An Audience merely consumes your work. A Community interacts, shares, and promotes your

work to others.

Audience vs. Community?

“If you have a strong community, you don’t need to get huge traffic numbers. Building a

community gives you more influence.” -Annemarie Dooling 

(Head of Growth @ Vocativ / Audience Development @ Yahoo / Senior Community Editor @ The Huffington Post)

GreenTravelMedia.com @GreenGlobalTrvl

The Power of Community

People who are part of your community are more likely to:

• Spend longer time on site• Share more of your content• Read your stuff without being prompted on social media • Send your newsletter to friends/family• Create content for you in the form of a comment • Provide User Generated Content in the form of photos, etc.

GreenTravelMedia.com @GreenGlobalTrvl

Ask yourself: How invested is this person in your work & how invested are you in them reading your work?

Benefits of Community

GreenTravelMedia.com @GreenGlobalTrvl

“The Great Myth of Blogging is that traffic is the most

important metric. IT’S NOT. The greatest metric we can

aspire to as bloggers is influence over our

community’s choices”. –Bret Love

The Secret Formula For Finding Your Community

Your Interes

t

Core Values

Your Community

Feel Good Thing

GreenTravelMedia.com @GreenGlobalTrvl

How To Build Your Community

Join Groups

Connectors

Unique Voice Network

Partnerships

Guest Posts

Connect w/ Readers

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Help Others

GreenTravelMedia.com @GreenGlobalTrvl

• Not defining your brand• Not understanding your audience• Overextending Yourself• Writing for Clicks• Complacency

GreenTravelMedia.com @GreenGlobalTrvl

“Never forget your obligation to your community. And never stop innovating, so it’s impossible for your community to forget you.”

-Bret Love