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TRANSCRIPT
THE CHANGING FACE OF RECRUITMENTHOW TECHNOLOGY AND GOOD MARKETING PRACTICE AREKEY TO FUTURE SUCCESS
Housekeeping• Presenter: Martin Bramall, Managing Director of idibu
• 10 years with idibu & recruitment software
• Previously worked across various PR & Marketing roles
• The data in today’s presentation was collated in May 2016
• Over 200 candidates and recruiters were polled
• The data was used in our recent white paper of the same name
• The white paper can be downloaded from www.idibu.com/wp1
Hot Topic: The Experience
A great candidate experience starts with a great recruiter experience.
What candidates expect
• Frictionless: make life easy
•Mobile-centric: link up data
• Loyalty: has to be earned
• Authentic relationships: we are humans, not numbers
We’re all marketers now
Attract: Understand your target market
Referrals stand out amongst fragmented sources
Open your mind…
Engage: Relationships develop through honest and authentic communication
Great relationships are a competitive advantage
Candidates only refer if they’ve had a great experience
Retain: The right message to the right people at the right time
To succeed, build better relationships
Qualify: Test and share
The recruiter of the future needs to be a full-stack employee
Technology should…
• Offer a frictionless, mobile experience
• Help navigate increased fragmentation and demands
• Be simple to use & repeat automated tasks
• Be flexible enough to play to each person’s strengths
• Enable segmentation beyond locations, industry and skills
We believe that the relationships we have are what defines us. Life is all about great relationships and they are built on mutual respect, trust, honesty, support, good communication and good humour.
Engage with us: • Email: [email protected] • Tel: +44 (0)800 311 2750• Web: www.idibu.com