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● East and West Baltimore worst impacted by poor

transit and involvement in the debate missing

● People feel like they don’t have a voice and that their

voice doesn’t matter

● Transit Choices doesn’t have brand awareness

IDENTIFYING PROBLEMS

SO WHAT CAN WE DO?

TRANSIT CHOICES IS IN A UNIQUE POSITION TO SOLVE

THESE PROBLEMS

● Short term: Spot-fixes will incorporate lower-income

communities, increase involvement and improve Transit

Choices brand awareness

HERE’S HOW: YOUR PIVOT

● Grassroots advocacy and funding opportunities realistic

when Transit Choices represents voices across Baltimore

THEN LONG TERM GOAL IN SIGHT:

THE INSPIRATION: UGLY INDIANS

SANTOSH

SPOT-FIXING

Public & Government - partnership

BEFORE

UGLY INDIANS: ENGAGING COMMUNITY

AFTER


Partnerships between:

Community

Public + Government

Public + Businesses


PERKINS-HOME INITIATIVE

PERKINS-HOME INITIATIVE

Giving a voice to the disenfranchised

Bridge to East-West Baltimore

How can we add value?

How can we make lower income users feel like their voice actually impacts change?

Spot-fix is designed and executed by the community

DRAIN TO THE BAY

Initiatives like these spot-fixes aren’t new to Baltimore

Strengths: community involvement

Issues: upkeep, sustainability

DRAIN TO THE BAY

B-U-S STATION, HIGHLANDTOWN

Created by Creative Alliance and mmmm...

“B” is handicap-accessible

“U” frames the sky

“S” allows passenger to lie back

B-U-S STATION, HIGHLANDTOWN

ESTAMOS AQUI STATION, HIGHLANDTOWN

ESTAMOS AQUI STATION, HIGHLANDTOWN

Experiential bus shelter at Baltimore Street and Highland Ave.

Collaboration with artists in Highlandtown Arts District

Funded by a 35k grant

Lacked public integration

POTENTIAL PARTNERSHIPS

BRAND AWARENESS IS JUST THE BEGINNING!

● A critical launching off point

● By incorporating lower-income communities, and having

projects that Transit Choices can point to, you position

yourself in the future as a grassroots organization

● Will increase Transit Choice’s impact inside the city and will

help you attract more funding

SO LET’S...

START SOMETHING SMALL; ACHIEVE SOMETHING BIG

“INSPIRATION”: https://www.facebook.com/theugl.yindian/photos

SLIDE 6, 7 & 8 “PROJECTS”:https://www.facebook.com/theugl.yindian/photos

SLIDE 14 “B-U-S”: http://homeworlddesign.com/wp-content/uploads/2015/02/BUS-stop-in-Baltimore-three-huge-letters-www.homeworlddesign.-com-7.jpg

SLIDE 17 “PUSH-PIN”: http://www.southeastcdc.org/author/southeastcdc_dev/page/7/

The rest are our own!Ted Talk of Ugly Indians - https://www.youtube.com/watch?v=tf1VA5jqmRo

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