tc14-wendygradek emc - final 042015
TRANSCRIPT
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Presented by:
Wendy Gradek Senior Manager, BI and Analytics, Engineering Operations, Services and Solutions, EMC
How EMC Built a Culture of Analytics Across the Enterprise
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Data Visualization Building a Culture through Change • Redefining how data is
visualized at EMC
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We help people/managers think about the data they have… • Subject Matter Experts in data and visualization
• Storytellers
• Our goal is above all else: Optimize for the speed of business Enable analysts across the enterprise
Who are we?
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Who am I? Area Years
Analytics 16+
Services and Support
14+
Tableau 7+
Alteryx Just getting started
Data Enthusiast
Longer than I can remember
• Academia – Biology and Biochemistry
• Emphasis on cellular and microbiology
– Favorites: • Virology • Genetics • Analytical Chemistry
• Career – Biotech Research Scientist – Support Specialist /
Technical Account Management
– Business Analyst / Visual Data Designer
– Management
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Evolution: Video Games
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Evolution: What is the correlation? Span of 40+ years of video gaming…
Once 2 dimensional and limited interactivity
NOW: FPS, life-like, social interaction
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OUR EVOLUTION What did we, as business analysts, need to do
to push for change
WHAT DOES IT TAKE TO CHANGE?
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Change Takes… Time
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Time: Before… • Tools
– Brio – Xcelxius
• Use – Served its purpose – Great technology
for the time
• Interactive Capability
– 2-dimensional – Limited interactive
capability
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Time: Today… • Tools
– Tableau
• Use – Data Exploration – Business Analytics
• Interactive Capability – See what you
want to see – Discover what you
need to know
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OUR EVOLUTION Time is not the only component
WHAT ELSE DOES IT TAKE TO CHANGE?
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Change Takes… Passion
“Passion is in all great searches and is necessary to all creative endeavors.” W. Eugene Smith
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Be passionate
In Data – Establish data integrity when there is none
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Be passionate
In the Solution – Intuitive dashboard design to facilitate adoption
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Be passionate
In the Value You are Providing – Understand the pains of the business and show how Tableau can help address it
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OUR EVOLUTION Time is not the only component Passion is not enough
WHAT ELSE DOES IT TAKE TO CHANGE?
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Change Takes… Persistence
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Be Persistent About the Solution – Sell, Sell, Sell
– Prototype and test in live business cases – Train users on how to use, ease of use – Check in with your users for feedback/enhancements – Set up Demos
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DASHBOARD DEMO
Account Activity Dashboard
• Original – Tableau only for viz and data blending
• Latest release – Tableau + Alteryx
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OUR EVOLUTION Change Takes
– Time – Passion – Persistence
WHAT DO WE NEED FROM THE BUSINESS TO CHANGE SUCCESSFULLY?
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Change Needs… Innovative Leadership
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Find Your Innovative Business Leader • Reach out to understand what is important to the business
• Help figure out what is missing and create the solution to address it
• Become part of the team – ownership
• Example: Data Domain Global Support
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Change Needs… Collaboration and Partnerships
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Find Like Minds to Collaborate
• BU to BU Sharing – Data Viz Summit – Dashboard Designs, Ways to
Look at Data – Tableau Server Services
• Cross team collaboration – Defect Dashboards for
Engineering – Row Level Security Enabled
Dashboards
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Find Opportunities to Partner • Pre-Sales Analytics Enablement
– Tool training – Consultation Services – Dashboard reviews
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OUR EVOLUTION “…Tableau eliminated 2500 lines of macros code I had to maintain in Excel…”
“…I am going to throw out Excel and use Tableau…”
“[I was] mandated to attend the Tableau training at Data Viz Summit because Tableau is the way the business wants to go…”
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OUR EVOLUTION CONTINUES… Enablement
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Our Evolution Continues Analytics Enablement Center An EMC-wide community-of-interest with the goal of facilitating information analysis and visualization best practices through education and the exchange of dashboard design, ideas, knowledge, and resources in a collaborative environment
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Our Evolution Continues: AEC
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• Next areas of focus
• Collaboration across the Enterprise • Regular Data Visualization Summits • Tools focused bootcamps (Tableau, Alteryx) • Data Governance • Soft skill development (storytelling) • Scaling out automated data solutions across the
Enterprise
Our Evolution Continues
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Our Evolution Continues EMC Speaker Session
EMC: Enhancing the Total Customer
Experience via Data Visualizations
Jenny Beazley, Steve Scales
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• Through Changing the… • Way people work (the tools they have available) • Way people think about their data • Way the businesses visualize, discover, analyze their
data
• By Connecting… • With like minds open to new technology to help
improve their productivity • With businesses and being in the trenches with them
So how did we create a culture of analytics?
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Questions…
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