tccamp 2016 social media and podcasting for tech communicators
TRANSCRIPT
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it’s all about you – social media and podcasting.yes, you.
ed marshtccamp eastjuly 30, 2016
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who?hi. i’m ed.
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20+ year technical writer▪ currently associate @ major financial
firm content creator▪ contentcontent.info▪ content content podcast –
edmarsh.com/podcast stc ny metro newsletter editor▪ currently developing stc ny wordpress
site homebrewer ▪ mmm beer
@edmarsh▪ #SocialMediaTCCamp
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social media?!yes. here’s why.
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self-promotion & networking.duh.
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you have a unique insight for fun and profit find your niche!
my unique insight podcast content aggregation site▪ also, because lazy.
employers noticed.
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ok, here we go.feel free to jump in, ask questions, contribute.
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linkedin?only if you don’t want to commit career suicide.
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recruiters and employers are looking here.
full stop.
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‘friending’ recruiters – yea or nay?
it depends.
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some say follow everyone because you never know.
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recruiters may not be trying to reach just you, but your network.
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linkedin forums and pulse are opportunities to display expertise.
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pulse
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twitter?yes, twitter.
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isn’t it big and scary?yes, but.
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news breaking industry coverage of conferences
follow industry thought leaders they’re self-promoting they’re people — most will respond to you!
follow #hashtags #techcomm #contentstrategy
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become a content curator no-pressure way to put yourself out there. create value
create lists fellow techcommers news sources events
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research what are your customers doing/thinking? what are their pain points? what are your competitors doing?
crowdsourcing anyone know why x is crashing when y? what’s best practice for x? you can answer questions, too!
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twitter analytics
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analytics.twitter.com
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facebook?so much yes.
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if you’re a consultant or own a business, then adding a page is just another form of advertising.(but also another place to maintain)
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data.engagement, engagement, engagement.
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freakin’ mobile appall the data.
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before
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after
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but.
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advertising gives you an amazingly bad targeted audience
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website/blog?yeah.
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branding.self-promotion. duh.
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this is your hub portfolio you own your content aggregate, link, and repurpose your
contentwe get to know you
why we should follow/hire you
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chance to be creative!chance to experiment
add value at work tom johnson quote
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you will learn so much about how writing for the web works yoast seo plugin for wordpress will change your
life. analytics
define your niche…
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requires care and feeding updates maintenance spam comments
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eppo - mark bakeryour users may not start at episode 1 - especially if promoting via social media!
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you never know where it may take you podcast? video? conference presentation?
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podcastingso much fun. do not do this.
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how do i get started?find your niche.
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quality matters!audio production is a thing.
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audacity (cross-platform) – open-source, free! send to guests
microphone - $50-300+headphones - $10-200+webcam – nice to haveskype, google hangouts, etc.quiet, dead room – use
blankets?web host – libsyn, bluehost,
etc. more reason to have your own
domain!analytics – blubrry, libsyn
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other sitesyou won’t believe what happens next.
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medium.com
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pros: engaged, extended audience you own your content all you have to do is writecons: hard to navigate findability
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reddit.comsurprisingly, yes.
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reddit.com/r/technicalwritingreddit.com/r/techwritingreddit.com/r/contentstrategyreddit.com/r/podcasting
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caveats.uh oh.
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it’s not easy to build a following
it takes work!
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privacy?yes, it’s an issue.
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let’s wrap-up.
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self-promotion▪ duh.
your experience is unique▪ find your niche.▪ add value.
you can do this! i like beer.
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edmarsh.com @edmarsh edmarsh.com/podcast contentcontent.info http://www.linkedin.com/in/edmars
h/ http://www.slideshare.net/theedma
rsh/
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thank you.questions?yes, please.