tccc 2010 annual review

8/4/2019 TCCC 2010 Annual Review

1/36

2010 Aa Rw

AdvAncing ouR globAl MoMentuM


2/36

We AReRefReshingMoRe people

thAn eveRbefoRe


3/36

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28 Maam30 bar drr31 sarwr irma32 cmay sam33 2020 v ga

W a r a a rrark ra 125 yar a Aaa, gra.W a r mm rrm am a rr mr a ay. W w a mra 500 ra a 3,500 ra r a 1.7 r r ay r 200 r.W ar rw r ra, r r raa aa r a mmm, rymm ry ay.


4/36

2 t ca-ca cmay

D Fw SwS:t a yar, i a r r ca-ca ra 17 r r . dr my ra w raa ar wr, w w a, rar am r, wrk w ramr, m w mr a r,a ara w a arm amaz ar rm , rma y. frm ca rm a s Ara,i wak away w rr mr t ca-ca cmay. Wa i aw a a 21 ry a company that is steadilyand strategically advancing its momentumall around the orld.

Wrk w r ary 300 arr,w added more than 1 billion incrementalunit cases o volume r 2010.or avolume gre 5 percent, aw exceeded our long-term groth targetr a m a ra m.

Trademark Coca-Cola, r, a r nearly 400 millionunit cases o incremental volume, ar rma rw w a 2007. i a, Minute Maid Pulpy,a j rk a wa j yara ca, rw r 14th brand toachieve annual retail sales o more than$1 billion.

i 2010, r cmay ra $9.5 billionin cash rom operations, up 16 percentr 2009. W rr $7.2 rarwr y rra $3.1 cmay k a ay $4.1 arwr r . i a,w a increased our annual dividendpayments or 49 consecutive years.

w TT wT

BTT PTS

o m mra way w aaa r mmm ar wra r ay wrk r wr a arr r rar 2020 v, w w 2009.Collectively, e on, inspire and driveour 2020 Vision every single day.

t , ymw x aray w a r. i 2010,e gre daily servings o our beveragesto 1.7 billion. t the same time, systemrevenues have gron to more than$100 billion. W a a ma m , a way, ammm mr a $25 billion inne system investments over the nextfve years mark ar wr.

cra a w r arra ma ar ar a m r mr, mr, aa,mm a r akr wr y r a

ay. A war wr m aara, w a ry r a wrk w ar ar aay rm raa a r r ym a r mm w r.

frm r ha armry mwr 5 m wmrrr ar r a a y2020, our sustainability eorts arecentral to our 2020 Vision o doubling

our business in the next 10 years.

TT FM CMD CF CTV FFC


5/36

2010 Aa Rw 3

B PCT F SCCSSA y w a w, r a r ra ar rr arw ar wr. i 2010, w am a a mark ar ay, a

w a r nr Amra airaa ra.

ur sparkling beverage business is groingin every operating group around the orld.nwr rw ar, wr, a r eraa & Ara gr, wr, 2010,Trademark Coca-Cola volume increased9 percenta Sprite volume increased14 percent.

o m x ark ra

m r eraa & Aragr ussias r wra ca-ca. or a ra rw26 percent in 2010, rr r arr yar-r-yar rma mrw Ra.

n a, y wr mer a a mark m rrr ark ra. hwr, ray j . e r a m ,

tramark Coca-Cola is groing acrossour urope roup, y y wrrm ra r ra ca-ca,w a aka amark r ca-ca , a mmm ca-ca Zr.

ur still beverage portolio is groingglobally a w. i r la Amra gr,r xam, w r rw arar d va a l. Del Valle is no theleading juice drink brand in the region,hile eo commands a leading position mra braza ray--rka ary.

W a a ma great progress ithour still beverage portolio across ourPacifc roup, ay w a Minute Maid Pulpy. t x w jrk q r r arra a a mra way. t asour frst billion dollar brand launched

rom an emerging nationChina.Wa qay mr a k j yar a ar a.M Ma py a great example oast and eective innovation transer,a a ra rm ca a w apremier juice drink brand in 19 marketsar wr a .

T MC

fr a w yar, i a ay

a rr nr Amra ra a a r rw a a a rry r t ca-ca cmay.Q raky, mak .

or x 10 yar a y, nited States ill have some o theorlds most attractive demographicsr r . by 2020, u saw a a 31 million people, a teen population ill also be around31 million. oy ia a ca wa arr a.

W y ar rw, y,r a ra a, a a-a rrra-a my, a ara r, y a wy wrma ry nr Amra.

i 2010, w a x largest vertical integrations in

.S. history w w a at ca-ca cmay w aqr r nr Amra ca-caerr i. (cce), w a rarxmay 75 r u.s. r-r m a am 100 r caaa r-r m.

Am r, r orth merica roupdelivered organic volume groth or eacho the last three quarters 2010. W rwm a a mark ar, ra

ra yay a aw rr ar ry mra ark ramma-m a.

or a r rw ar w rr ra. or arara rw a ar w


6/36

4 t ca-ca cmay

ark ra ary, ytramark ca-ca.Today, in orthmerica e command the top tosparkling beverages in brand Coca-Colaand brand Diet Coke. A am m,w ar m ary ra a r r, arary a-rw ar k ray--rka, a a war. A war r r a a y w akaa qm.

ST BD T MBS

Ar wr, r a mrwr ry a j mr

a aa am.

i wa i a wa r ry ay mark. i a wr yar j r ra w r r ideals and values e representa k mmy, , a a r a r mrrw.

i a a ay ra,r m, a rr . la yar, i wa h, a y

ir Ma, a w a. h ar caary ry, wr a rrraa m g dr.

tr a ra ay aa a a aa rram , may wm ar

m mr mm ray aray w ra Aa a w aaca. lk m rra ca, a r ra a ca rm r a rr a wrrr r rar m a ra.

W i wa r, i rm ak rm ar, kr aam r aa a waa mmy w y ammy rm rm aa a r a r mrrw.A, r,they anted Coca-Colato be part o their uture.

or a h a

amr a fifA Wr c ma.i wa a a mm hrya mm i w r r. wehave itnessed similar stories playingout in places like ghanistan, gypt,aiti, raq, Pakistan and amallah, inthe Palestinian territories, and dozenso nations around the orld. i a, a may r, w mm a a a better dayis coming j a r ay

a r ay r y, mma may.

we have alays believed that Coca-Colarepresents that optimism, that magicalorce that underscores and celebratesour humanity. A w wary a r r rma.

125 D BD

This yearon May 8 to be exactecelebrate the 125th anniversary o oneo the orlds greatest consumer productinnovationsCoca-Cola. A w mark m, w a may a a yma y y a a. W a may a a ry w r. A w one unifed system,guided by 700,000 o the orlds greatestpeople a a ma aa .

W k rwar xjry w y. A m a, w aky r yr r a m rcmay. Yr r a wm a m ca-ca ar wawak mr a a . R ar e ill continueto ork tirelessly to protect and gro thevalue o your investment in our Company.

My r ra,

MT KT

carma bar drra c ex orMar 31, 2011


7/36

SCTD S PTDFC DTD PFMCT--C

T PT VS( m)

2008 2009 20101

$31,944 $30,990 $35, 119

T CM( m)

2008 2009 20101

$5,807 $6,824 $11,809

T CS VM( )

2008 2009 20101

23.7 24.4 25.5

PT CS Fw( m)

2008 2009 20101

$7,571 $8,186 $9,532

1 i ma cmay aq ca-ca err i. nr Amra a a r nrway a sw ra, w or 2, 2010

Yar e dmr 31, 20101

2009 2008 2007

( m x r ar aa)

SMM F PTS

n ra r $35,119 $30,990 $31,944 $28,857

ora m 8,449 8,231 8,446 7,252

n m ara arwr t ca-ca cmay 11,809 6,824 5,807 5,981

P S DT

ba m $5.12 $2.95 $2.51 $2.59

d m 5.06 2.93 2.49 2.57

ca 1.76 1.64 1.52 1.36

BC ST DT

ta a $72,921 $48,671 $40,519 $43,269

l-rm 14,041 5,059 2,781 3,277

2010 Aa Rw 5


8/36

6 t ca-ca cmay

sar a ck, ar i 1886, dr. J pmr ra a ra-a ra a

wa r r a a a rk a Ja parmay ww

Aaa, gra. t ar ma, w a m rk

r r ay.

or w ca-ca a y ra wr.Aa car, a Aaa ma, r ca-ca ary

r q mark ara, may w ar

ay. tr a ca-ca-ra r

a, aar, k a r, car r way rm

cmay ra. i 1899, bjam tma a J Wa

rm caaa, t, a r ca-ca a

a rwrk r ra ca-ca a r

ym wr kw ay.

i 1920, Rr Wr, r t ca-ca cmay, a xa r ca-ca a a ara

raza w cmay ay mark a

ca-ca u sa. by 1930, ca-ca wa

27 r.


9/36

2010 Aa Rw 7

t ar mr a r cmay a w

A Short History of The CocaCola Company, hra a www.thecocacolacompany.com.

mmmsq yar r r xa, arary

w cmay a 64 ra a q

r u.s. r r Wr War ii. t a, w wr

er a ay Ara a pa, a

cmay mr r w ca-caa rmr m

a ra a a r rw r raay.

or yar, a ca-ca a ary wrw, mr

ma r w r a aka mr, a r ra

r rw. W ra w- a -ar ark ra,

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a ary-a ra m rr a r

mr. t rm ra, w raa

rm mara, r a ara ay

m w mr ma a a, m a am.

2011 mark 125 arary ca-ca, a w r

a x a r rr m a ak 1886.

tr w r a arr, r jry j ,

a w a r r aa x 125 yar.

2010 CMP D


10/36

re orldide volume5%, led by Coca-Cola.

Wm 1.1 m rm ar Wr ca-ca Aaa, gra, x

r aa xa aa akr m a a mr.

2010 CMP DCC-C SSTMTS

c r ca-ca fry mr a

200 rara a ara r u sa.by 2010, x-ra r, wr 106 a rk w ma 30%

war a aka rm y a, wr aaa 15 u.s. mark.

eceived a prestigious DuPont ard or Packagingnnovation or our Companys PlantBottle polyethylene

terephthalate (PT) package, the frst plastic beveragebottle in the marketplace today made rom up to 30%plant-based material that is ully recyclable. PlantBottlealso on the 2010 Design or ecycling ard rom the

nstitute o Scrap ecycling ndustries, nc.

Completed the 13th seasono Copa Coca-Cola in

Mexico. n 2010, this soccerprogram had approximately80,000 youth participants.

lobally, our physical activityand nutrition programs havereached millions o people

in nearly 100 countries.

aunched Minute Maid utriBoost in Vietnam

(locally knon as Minute Maid utri gon-Khoe). This great-tasting dairy and juice drink,primarily targeted at young adults ho enjoyan active and healthy liestyle, is ortifed ithessential nutrients.

cra 111 nay car, r a arr

w r cmay a rr maarrem, y m 111 ry pet a a

r mara, m a a r, rr. g rwar, ma a mr a

5 m pet a w rr aayr r 111 nay car. i a

ar, r rw ry pet ra mra a, a, k a t-r.


11/36

2010 Aa Rw 9

cm ex 206,

w r y aamaar 186

206 r wr ca-ca , k r a

a m r yaa fak, Yt, twr,

fkr a a .

dded S Mikan, asparkling beverage made ith

Japanese natural spring aterand extract rom the satsumamandarin, a domestically

produced ruit popularthroughout Japan, to the S mineralater brand.

Celebrated thefth anniversary o

Coca-Cola Zero,

hich is no availablein more than130 countries.

Maintained our leadership as the

orlds largest juice and juice drinkcompany, selling nearly 2 billion unitcases o juice and juice drinks acrossmore than 70 brands.

A arra a r M Mapy j yar ar a a ca.

i ra ra a $1 a am

r cmay 14 ar ra.

ir owaa har ha sr,

a rry a a 0.4 ram ar, aray r rm a xra,

w may r r ar araar a.

Made our presence carbon neutral or theVancouver 2010 lympic winter ames byoering 100% commercially compostablebeverage cups, debuting our PlantBottlepackaging and deploying FC-ree coolersand vending equipment. we also used 126 PTplastic bottles or each o the 600 Coca-Colaassociate lympic ames uniorms, totaling75,600 recycled bottles.

Placed more than 160,000 unitsith hydrouorocarbon (FC)-ree

rerigeration systems in 2010 or a total omore than 275,000 units placed since 2004.

Since 2006, e have installed more than

3.5 million intelligent energy managementdevices that reduce energy consumption

by monitoring the energy use o ourrerigeration units. we also have invested

more than $60 million since 2000in research and development

to advance the use o climate-riendlycooling technologies.

la h pr a Ara, a arya j rk a m mk a r

ar r w araaa-ra,a a rmya-ra. t ar rrr, ramy ma a ay

mr a.

P CPT


12/36

10 t ca-ca cmay

P CPTCSMPT FCMP BVPDCTS

t mar r rw a, w k r r aam ara mr 8- r rra m a yar a mark. i ra y yar 2020, wr w a ary 1 mr

w a m w ar m a rka a ra a. W m r a way w r raa mr a a mr am ay ra w r a aka rma ra y a a.

89 servingsconsumedper personorldide

in 2010

2010 CSMPT SPST1

11

12

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69

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84

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125

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13/36

AdvAncing ouRglobAl MoMentuMfr 125 yar, w a k r a way

m r ra r y aa am r mr rr a . W rw m m a aya ar r r aa, rmayr ra mm

wr w ra.


14/36

MoMentuMin noRth AMeRicA

Diet Coke is o. 2d ck w n. 2

ark ra ra u sa ra ra, ca-ca.

mportant moments in

our 125-year history:W r r amaa a r 1933a ca Wr far.

Moments orereshmentW r ca-ca ary200 m m a ay nr Amra.


15/36

2010 Aa Rw 13

nr Amra, r a mark, a

mark w a r r -rm

rw, r y a ar a rw a

a r a m.

or a r rw ar w r ra.

W ar ara xa a

ar ark ra ary, y

ca-ca, w ra a r

ra r a r r a

ra, aka a qm. W

ark ra ary, w ar a w

a mm w a x way rr y a w r ra. A w

r ra r, w ar r

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pwra a smy.

W ar a rarm r ay raa

a r ra a r r mr.

o or 2, 2010, w m aq

nr Amra ra ca-caerr i. a m

aay rw m, r a ar

w r 2020 v; r a a

wr a ra r nr Amra r;

r a a r yr;

ra a y ra, wr-a y a

a a a ar qay, mr r,ay a aay; a rr a a

ym a m a rw-r, xray

a mr-r rm.

or wy rm nr Amra ym,

ca-ca Rrm a ca-ca

nr Amra, w ra w aa,

r a r a x

r a a $350 m aa yry 2014.

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aa a a a a ra

r .W ar mm ra

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r x ara ra a

m aaa ar r , rm- mark a -mark x

wr-a rrm, r y a

mr r.

n the next 10 years, the .S.teen population ill become thethird largest in the orld, aterndia and China. sing digitalplatorms, e are ell-equipped

to capture opportunities ithinthis groing segment.

grw nr Amra a r r cmay.


16/36

gRoWing ouRJuice business

aunch o Minute

Maid Kids Tropical

M Ma K tra, r

ta, r w ama ma rm j r:

ra, a,a, aa ma.

mportant moments in

our 125-year history:t ca-ca cmayaqr M Macrra 1960, a

a j r r r.

worlds largest juice andjuice drink companyt ca-ca cmay wrar ray--rk j a j rkmay, w ary w markar w a 10 yar a.


17/36

2010 Aa Rw 15

t j a j rk ary a a-rw

a yam m a ray--rk

(nARtd) ra. W rz mr rk

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r a ra mr a 1,000 r,

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a mr a mark.

or j a ary ara

r. t r a r r

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r r. tr w sr cra

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$3 m ury fra fa

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a r r.

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n March 2010, e announced theaiti ope Project in partnershipith the Multilateral nvestmentFund o the nter-mericanDevelopment Bank (DB), the.S. gency or nternationalDevelopment (SD) and

TechnoServe. This fve-year,$9.5 million partnership createsopportunities or aitian mango

armers and their amilies. Theinitiative seeks to double theruit incomes o 25,000 armersand improve local mango armingcapacity, thereby promotingeconomic groth and sustainabledevelopment. n January 2011,dalla launched aiti opeMango Tango to replace aitiope Mango ime-id andcommitted to donating 10 cents

or every bottle sold to the aitiope Project, up to $500,000

per year o the initiative.


18/36

$1 trillion industryt nARtd ra ry

x rw y 50 a y 2020, way m a $1 r ry.

Coca-Cola Zero turns fveca-ca Zr arary wa ra

w a ca fr ca-ca Zr,w r a ra a ca-ca, w zrar r a. t r a fra,

Jaa a sa, w r a a rbm, lxmr a nra.

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mr- rr arkra, j a j rk,a ray--rk a a

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calorie beveragesMr a 800 raary 25% r r

rar w- r-ar.

epAndingouR beveRAge

poRtfolio

ur 14 billion dollar brands

ca-ca, d ck, ca-ca Zr,sr, faa, M Ma, pwra,Aqar, daa, amwar,gra, ska, smy aM Ma py


19/36

2010 Aa Rw 17

or cmay ar w a ra,

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parmay Aaa, gra. W

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ray ra, a w a r r

ra r, aw rar

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r x r wrk, w

a r r ra m rm

ara wr.

i 2010, w a m a a ar ay

a nARtd ra, r y ar a

ark a ra. W ar

rw ar mr mark a a, a r mmm r ra

ar mark a mr

ar wr. t mmm a w

-rm ray cmay ray

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r 2020 a y.

CMT TCS VM M

sark bra s bra

TT T C SVM M

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76%

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Coca-Cola isa $67 billionbrand.1

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t r ra ca-ca r xa r.


20/36

22 million anson Facebook

by 2010, w a ary 22 ma r ca-ca fak a a

wr n. 1 M fw a n. 1M ia f/bra pr

bra twr.

lympic amessponsor since 1928or r a a oym gam r ra a r mr r

ra y ra w r r rra, r, a a ar

r oym gam.

eaching outwith 5 billion mobile phones in the orld, mobilemarketing is increasingly becoming the most importantmedium e use to engage consumers. n 2010, e usedmobile marketing campaigns around the orld, rom

daily communication in Japan through Coca-Cola Park,to consumption-driving campaigns in ndia, to iPhoneand iPad apps like Magic Bottle.

engAgingWithconsuMeRs


21/36

2010 Aa Rw 19

ey mark r r a r r .

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i 2010, m wa a ky m r ra

mark . t ra fifA Wr c,

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ha r r 2010 ay ama, ww aa mr a 90 r.

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ar a ca-ca a r

mm a.

2010 wD PST S

The Shanghai 2010 world xpo,the largest event in the xposhistory, attracted more than73 million visitors. The appinessFactory pavilion provided

The Coca-Cola Company ithan unprecedented opportunity

to engage consumers, mediaand key stakeholders. The pavilionshocased product, package

and equipment innovations andprovided guests ith the opportunity

to taste ne beverages and learnabout our commitment to buildingsustainable communities in China.ur eorts earned us the Best xpoMarketing ard and Best Pavilion

rom China Business News.

we began our long-standingpartnership ith Fdration

nternationale de Footballssociation (FF) in 1974.


22/36

eading the industryi a r a r

rma r r, r cmayma a a mmma ra

ry r r r--akaar/kar/kj rma

(r r) ary a r ry 2011.

Community ater projectss 2005, w a mr a

300 mmy war arr rj 86 r. exra xr ma

a qa 31% war r ra wa r

r rj w rm2005 r 2010.

2.5 billion PlantBottlesby 2010, w a 2.5 pab

aka mark, a w x mr 2011. i 2010, r

rwa mara aka maam 30,000 mr ar x (co

2),

r qa arxmay 60,000 arr r r ym.

doing businesssustAinAblY

water partnership

i Zr, nr, t ca-caAra fa a usAidarr a rj rwar a a aa 14,000 .


23/36

2010 Aa Rw 21

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a a ry. i a ry r mak a a, r mm

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t ar mr a r aay r,

wa 2009/2010 Sustainability Review

a www.sustainability.thecocacolacompany.com.

3,200 local MDCs createdW a rrr ra mr

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n ganda and Kenya, e launchedProject urture, a our-year,$11.5 million partnership ith theBill & Melinda ates Foundationand TechnoServe to double theincomes o more than 50,000 small

armers by 2014 by increasing theproduction o mango and passion

ruit. The juice rom this initiative illsupport our groing juice business.Project implementation began in

January 2010, and Minute MaidMango ectar, the frst product touse locally sourced juice as a resulto this project, as launched in

ourth quarter 2010 in Kenya. Todate, more than 23,000 armershave been selected and trained.

2010 PTP TS


24/36

22 t ca-ca cmay

T CS VM wTAll

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r 100 r. tay, ca-ca mr a 200 r.

*1% x w r- ra aa w aq cce nr Amra ** 0% x w r- ra aa w aq cce nr Amra


25/36

2010 Aa Rw 23

A. iab. s Arac. ea & cra Arad. trky

e. Raf. M eag. sr eraah. eyi. nra

J. or

13%13%12%12%

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r mr. i 2010, w a ma rr j a

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ma majr rakr ar a era mark.

er a ma a aam ry rk

ary, w - m rw a ar a.

2010 T CS VM B P

2010 T CS VM B P


26/36

24 t ca-ca cmay

A. Mxb. brazc. s la

d. la cr

43%26%17%

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a-rw ra may, y -

rw r pwra a smy. W r x

r nr Amra ra w w a r

ra cce nr Amra .

2010 T CS VM B P

2010 T CS VM B P

pAcific bottling investMents


27/36

2010 Aa Rw 25

A. cab. Jaac. p

d. Araae. taaf. or

41%21%12%

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28/36

26 t ca-ca cmay

T CC-C CMP

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t r ark a ra, a war,j a j rk, a, , r rk a ry rk.W a r wr a ark rara: ca-ca, d ck, faa a sr.

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29/36

2010 Aa Rw 27

CMP T STK BTT PTS

Coca-Cola FMS,S..B. de C.V.(ca-ca feMsA)

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ar ca-car wr. ca-ca

feMsA ra Mx aa r craAmra a s Amra.

pr cmay

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ia, nw Zaa apaa nw ga.

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30/36

28 t ca-ca cmay

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31/36

2010 Aa Rw 29

S DSP

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32/36

30 t ca-ca cmay

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33/36

2010 Aa Rw 31

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34/36

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