tci 2013 design thinking – big scale
DESCRIPTION
By Tina Thomsen, Designcity Kolding, Denmark, presented at the 16th TCI Global Conference, Kolding 2013.TRANSCRIPT
Design thinking – Big scaleTina Thomsen
Breakout Session: Use of design principles to drive innovation in clusters
5 September 2013
DESIGN THINKING BIG SCALEABOUT THE CHALLENGE TO DESIGN A NEW CITY DISTRICT ON AN EMPTY FIELD
BY TINA THOMSEN [email protected]
WHO, WHAT,
WHERE
12-04-2023Side 4
Located centrally in the City of Kolding
and surrounded by Kolding School of
Design, The International Business
College and The University of
Southern Denmark, a completely new
district will be built within 15 years:
Design City Kolding.
Design City Kolding
Kolding is located in the Triangle
Region, which is one of Denmark’s
growth centres with 350,000
inhabitants.
225 km from Copenhagen to the
east and Hamburg to the south.
12-04-2023Side 5 Design City Kolding
Planlagt dagligvarebutik og p-hus.
Expat Home/Internationalt hus. Under markedsaf-dækning.
Nyt SDUByggestart i 2012. Ibrugtagning medio 2014.
Design-skolen Kolding
IBC
Fodgænger- og cykel- tunnel.Ibrugtagning 2013.
Kolding HF & VUC:5.000 m2 undervisning.Byggestart 2013.Forventet indflytning primo 2014.
Nordea og Trolle Advokater mfl.: 4.600 m2 kontor. Taget i brug i juni 2011.
Ny retsbygningIbrugtaget i 2012
Klippen: 5.500 m2 kontor og butikker. Forventet byggestart i 2012.
BoxHouse:
Kolding Uddannelses Center
CAMPUS KOLDING
6.500 m2 ungdosmboliger primært til udenlandske studerende. Under markedsafdækning.
12-04-2023Side 6Design City Kolding
Design City Kolding is unique,
because it is the result of one
man’s dream;
Arne Hougaard, who is not only
the owner, but also the developer.
The master plan was
designed by Cobe Architects.
12-04-2023Side 8 Design City Kolding
THE OVERALL
CHALLENGE
12-04-2023Side 10
DENMARK HAS NUMEROUS URBAN
DEVELOPMENT PROJECTS AND MANY ATTRACTIVE
BUSINESS PARKS!
HOW TO MAKEDESIGN CITY KOLDING
UNIQUE??
Design City Kolding
12-04-2023Side 11
We makeDesign City Kolding
unique and attractive …
by basing the district on
three values: Sustainability,
New forms of cooperation and
Innovation through design.
With focal point on design
and Design Thinking!
Design City Kolding
12-04-2023Side 12
INVESTMENT VERSUS PROFIT
Platform for the development of anattractive environment:- Relations and contacts.- Activities/efforts to increase interest.
Press coverageFuture tenantsIncreasing corporate interest
DCK’s efforts and investments
Effect and reputation
Design City Kolding
12-04-2023Side 13
In close cooperation with the
board we have defined our
design profile as a brand
promise and as an experience
you will get when visiting
Design City Kolding.
Design City Kolding
12-04-2023
CITY LIFE AS UNUSUAL
Side 14
Changing Innovative Ambitious Visionary
Inspiring
Surprising
ImpressiveVIVIDDynamic
Interesting
OUR BRAND PROMISETO BEFULFILLEDTHROUGH DESIGN THINKING
Design City Kolding
12-04-2023Side 15
WE HAVE MADE A STRATEGY
FOR OUR TACTICAL ACTIVITIES
ON THE SHORT TERM
AND FOR THE CREATION
OF AN IDENDITY TODAY
Design City Kolding
Examples on tacticalactivities: BeachVolley, Exhibitions,Events, WorkshopsDesigncamps …
12-04-2023Side 17
Box House is a temporary
building with a sustainable
profile. It is a very effective
solution in making the area
unique and acts as a
communication - and social
platform- here and now
It is a physical symbol of our
design strategy
Design City Kolding
12-04-2023Design City KoldingSide 18
Design Lab is a place for public
and private innovation - involving
citizens, companies and institutions
to create new solutions and value
for society. A neutral zone that
inspires creativity and cooperation
across sectors
Design Lab
12-04-2023Side 19
DesignCity
Kolding
Municipalities
Citizens
Business
Educations
CROSS SECTORCOOPERATION
Design City Kolding
12-04-2023Side 20
THE GOOD ECOSYSTEM
Design City Kolding
Design Lab
Create an attractive environment
Attract talent and companies
Attract a high quality workforce
Attract more good taxpayers
Create a better and more dynamic city
DESIGN THINKING …
…IS A TOOL IN THE DEVELOPMENT
– BUT ALSO AN INVESTMENT IN
OUR BRAND AND THE VALUE OF
OUR PROJECT TO CREATE ECONOMIC
AND SOCIAL GROWTH.
[email protected] 21 Design City Kolding