tci 2013 how do creative industries contribute to cross innovation?

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How do creative industries contribute to cross innovation in other sectors in a regional smart specialization strategy seen as an ecosystem? Lucia Seel Cluster Lab: Competence driven vs. issue driven smart specialization and impact result 4 September 2013

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By Lucia Seel, Creative Region Linz and Upper Austria, presented at the 16th TCI Global Conference, Kolding 2013.

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Page 1: TCI 2013 How do creative industries contribute to cross innovation?

How do creative industries contribute to cross innovation in other sectors in a regional smart specialization strategy seen as an ecosystem?Lucia Seel

Cluster Lab: Competence driven vs. issue driven smart specialization and impact result

4 September 2013

Page 2: TCI 2013 How do creative industries contribute to cross innovation?

How do creative industries contribute to Cross Innovation in other sectors in a regional smart

specialization strategy seen as an ecosystem?

Lucia Seel Kolding, 4 September 2013

Page 3: TCI 2013 How do creative industries contribute to cross innovation?

What is Cross Innovation?

The Project

Ecosystem and Smart Specialisation

How can you become involved in Cross Innovation?

Page 4: TCI 2013 How do creative industries contribute to cross innovation?

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What is Cross Innovation?

A Definition

By the term Cross Innovation we understand a process by which creative industries share information, collaborate and work with other sectors to generate new thinking. New products. New services. New business models. New…

Page 5: TCI 2013 How do creative industries contribute to cross innovation?

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The Cross Innovation ProjectSupported by INTERREG IVC and ERDF

Eleven partner cities:

Amsterdam BerlinBirmingham (LP)LinzLisbonPilsenRomeStockholmTallinnVilniusWarsaw

Page 6: TCI 2013 How do creative industries contribute to cross innovation?

Heatmap Local Implementation Groups- Plan for each city

Manifesto, Brochure & Toolkit

Studies - State of play in 2012- Internationalisation 2013

Case Studies

Study Visits – exchange of experience

Policy Clinics – prototyping policies

SME partnerships – new cross-border relationships

Project Outputs and Milestones

Page 7: TCI 2013 How do creative industries contribute to cross innovation?

Ecosystem – How are Cross Innovation relationships established?

Through Universities & Research Councils via multi-disciplinary teaching and research.

Through direct collaborations between creative and non-creative organisations, big and small.

Through multi-nationals via internal R&D and open innovation activities.

Through community-based initiatives with a focus on participation.

Cross Innovation

Through cooperation between Public & Private organisations.

Cross Innovation

Page 8: TCI 2013 How do creative industries contribute to cross innovation?

Ecosystem – What conditions are required to promote Cross Innovation?

Access to SPACES where people with different skills can meet – coworking spaces, fab labs, incubators.

Access to BROKERS („cross-cluster managers“ ??) who can link and understand the requirements of different sectors.

Access to FINANCE which enables organisations to risk finding solutions from outside their usual networks.

An understanding of how CULTURE and CREATIVE PRACTICES can promote joint understanding and deliver new thinking.

Moseley Exchange co-working space

Page 9: TCI 2013 How do creative industries contribute to cross innovation?

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European Trends:

Design, Mobile Media and Gaming are the creative sectors most likely to work with other sectors.

Environment, Healthcare and Manufacturing are the growth sectors most likely to work with creative sectors.

Cross Innovation is running a pilot project to link creative SMEs with SMEs from other sectors, across country boundaries (Sept 2013 – April 2014).

Ecosystem – Smart Specialisation 1

Page 10: TCI 2013 How do creative industries contribute to cross innovation?

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Ecosystem – Smart Specialisation 2

Focus on developing a city’s sectoral strengths but promote reasons for different sectors to meet, e.g. through challenge events, interdisciplinary conferences, solving city-wide problems or establishing creative procurement procedures.

Focus on providing access to spaces, brokers and finance.

Focus on promoting cultural understanding.

Page 11: TCI 2013 How do creative industries contribute to cross innovation?

How can you become involved in the Cross Innovation project?Watch our video, read our brochure, sign our

manifesto...\..\CROSS INNOVATION\CP2 Communication\Main_Cross_innovation_v9.mp4

Participate in our internationalisation scheme.

Comment on our Local Implementation Plans.

Visit our website.

Work with us to develop new partnerships.

Page 12: TCI 2013 How do creative industries contribute to cross innovation?

THANK YOU!

www.cross-innovation.eu

Lucia Seel (on behalf of Creative Region Linz & Upper Austria) Phone: +43 660 5619056Email: [email protected]

Skype: lucia.seel