tci 2016 sports and innovation - government perspective
TRANSCRIPT
Titel presentatie [Naam, organisatienaam]
Touring Day – Sports & Tech Tour
Thirza Brinkhoff
Sports and innovation - Government perspective
Sports/ physical activity contributes to: health fun and wellbeing social cohesion economic development
New products and services in sports help: people move more and better; companies to profit more; branding a city or region (Eindhoven/Brabant)
Why sports policy?
Province of Noord-Brabant: four pillars Sports for people with a physical or intellectual disability Events Talent development Innovation and technology
City of Eindhoven: nine themes Vital sport clubs Multifunctional use of accommodations Public space and physical activity Urban sports Sport events Innovation and technology Relationship topsport, recreational sports and social policy/activities Customized approach in getting citizens physically active (schools, neighbourhoods, expat centre etc.) Sustainability as a theme for sport(clubs)
Local and regional sports policy
Brabant: 2,5 mln. inhabitants Successful region of sports: toplevel athletes approximately 900 promising sport talents recreational sports: 5.000 sport clubs, 69% of the inhabitants
involved in sports
Brabant/Eindhoven first region in the Netherlands in setting up fieldlabs: high concentration of high-tech companies presence of a technical university and a university of applied sport
sciences national and regional training centers for the sport talents.
Brabant and sports innovation
Close cooperation between companies, knowledge organizations , government and societal organizations.
Working together in a cluster “Sports & Technology”
Labelled by the European Commission
Innovation focus: technology as unique selling point
Strenghts: strong cluster collaboration and differential dna
Companies
Government
SPORT organizations and fieldlabs
Knowledge Institutes
Realizing a vital society with healthy and vital citizens, by empowering social and technological innovative products, services and environments that stimulate physical activity Challenges: insights in activity behavior and physical
capacity by collecting data optimizing the process from innovation
to commercial success public opinion: sports as an important,
and relatively cheap preventive measure in achieving a healthy society.
Ambition
Connecting stakeholders/ cluster management Sharing knowledge Setting up projects Cofinancing large projects (sometimes as the
ordering party) Communication and monitoring of results Excecuting organizations: Sports & Technology foundation en the network of sport fieldlabs Cross-overs - Sports and health - Sports and sustainability - Sports and spatial planning - Sports and public security - Sports and leisure (experience) - Sports and mobility/accessibility
Governmental role
Thank you for your attention