tcpa compliance: how to document prior express written consent with trustedform
DESCRIPTION
On Oct. 16, 2013, new FCC regulations related to the Telephone Consumer Protection Act of 1991 (TCPA) -- which established the federal "do not call" list -- go into effect. The new rules will have significant implications for marketers by introducing a prior express written consent requirement for text messages and calls to mobile phones. Much of the so called “opt-in” data floating around in this industry will not meet the new rigorous mobile device consent standards. For example, the “established business relationship” exception for pre-recorded messages will no longer suffice. Among other things, the new rules require that marketers have prior express written consent to autodial or send pre-recorded messages to cell phones. The rules, which put the burden of proof for compliance on the marketer/caller, come with stiff penalties ($500- $1,500 per call/text) and will open the door for consumer class action lawsuits. The new TCPA rules will have broad implications for three reasons: Many marketers that make outbound calls to consumers utilize call centers. These call centers typically use autodialing software to make the calling process more efficient. A growing percentage of U.S. households exclusively rely on wireless phones. As of June 2012, 35.8% of U.S. households were wireless only. Consumers can bring private lawsuits or initiate class action lawsuits against marketers that violate the regulations. Internet marketers face a particularly difficult burden of certification and recordkeeping. Internet leads, also known as web leads or inquiries, are generated when a consumer fills out a form on a website requesting to be contacted by a business (marketer). Companies that buy and sell Internet leads constitute a $1.7 billion industry. Marketers will have to develop special consent acquisition and certification protocols for these third-party leads.TRANSCRIPT
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How to Document Prior Express Written Consent with TrustedForm
TCPA Compliance
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About ActiveProspect
• Marketing SaaS company based in Austin, TX
• Founded in 2004 with launch of LeadConduit
• Process over 15 million internet leads per month
• Brand name clients across wide range of industries
• Privately held & profitable – here to stay
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Our Mission
Make Cost-Per-Lead Advertising Profitable and Safe for Our Clients
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Process-Driven ApproachProcess-Driven Approach
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We Provide a Real-Time Marketing Automation Platform for Lead Acquisition, Qualification and Certification
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Our Customers
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TrustedForm Was Created to Address 3 Areas of Risk
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• Brand risk• Financial risk• Regulatory/legal risk
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Brand Risk:Where Is Your Offer Running?
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• Website source misrepresentation is common
• Is the offer correct?• Are the correct logo and
other images being used?• Is the text correct?
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Financial Risk:Are You Getting What You Paid For?
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• Aged leads sold as real time
• Pre-checked opt-ins• Use of unapproved
incentives• Call center leads sold
as web leads• Lists (phonebook
leads) sold as opt-in leads
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Regulatory/Legal Risk:Are your leads a liability?
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• FTC looking for misleading advertising
• TCPA requires express prior written consent for telemarketers effective 10/16/2013
• Canada Anti-Spam Law (CASL) requires proof of consent to email Canadian residents
• Industry-specific regulations
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TCPA Compliance
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The cornerstone of compliance
with the new TCPA rules isPrior Express Written
Consent
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The Easy Part
Adding consent disclosures to your online forms
The Hard Part
Capturing and documenting proof of consent
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Our Solution: TrustedForm
• The first lead certification solution, launched in 2010
• Independently collects and stores evidence for every lead
• Authoritative proof of consent presented in an easy-to-understand format
• Cost-effective and easy to implement
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How TrustedForm Works
1. Add the universal TrustedForm script to form pages
2. Script automatically generates a certificate for every lead in real time
3. Claim the certificate via API, and keep as additional field with lead data
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What Is a TrustedForm Certificate?• Virtual document
accessible as a unique URL
• Displays authoritative proof of consent
• Can be emailed or printed as tangible proof
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Receive a TrustedForm
Certificate of Authenticity:
http://TrustedForm.com/demo
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What Does Proof of Consent Look Like?Every TrustedForm Certificate includes:
• Date/time of consumer visit
• IP address, browser and OS of visitor
• The URL of website
• Real-time screenshot
• Full copy of HTML and images
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The TrustedForm Difference
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Rigorous Methodology
• Data captured and stored by a neutral third party
• All data independently collected through TrustedForm script
• Multi-step process to help prevent tampering
• Doesn’t rely on vendor-supplied data
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Real-Time Screenshots
• Allows for visual review of exactly what the consumer saw
• Shows whether form was pre-populated
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Real-Time Page Scanning
• Certificate includes a copy of the full HTML code and images of the web page
• Scans the HTML code in real time; verifies that the full, correct disclosure language is present
• Verifies proof of consent without sales delay
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Lead Fingerprinting• Ensures the certificate matches
corresponding lead data
• Verifies the submitted phone number matches corresponding lead data
• Embedded in every certificate
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Publisher-Friendly Solution
• Universal script
• Script is extremely fast and reliable (issuing 50+ million certs/month)
• Transparent about the data collected
• Proprietary information is protected
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The Good News…
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TCPA compliance is easy with TrustedForm
1. Add disclosures to your web forms
2. Issue & store TrustedForm Certificates with your leads
3. Scan page snapshots in real time to verify consent
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The Bad News…
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Plaintiff Lawyers Are Ready
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Are You?
A few pennies per lead could save you
millions
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