tcug - march 2014

Oracle Marketing Cloud User GroupMinneapolis | March 25, 2014

CONFIDENTIAL | PAGE 2

TODAY’S AGENDA

How

1

2

3

Set Up For Success

4

What, Why, How

Cloud Components

What, Where

AppCloud Overview

What, Why, How

Cloud Connectors

5We’re all yours!

Q&A


INTRO YOU

‣ Name

‣ Company

‣ Title

‣ Eloqua App Experience

‣ Looking to learn today…


HOUSEKEEPING

Shared Sandbox !

Questions !

Breaks

Shared Users !


ORACLE MARKETING CLOUD APPCLOUD



‣ Because sometimes all the tools aren’t inside the box

‣ Cloud Components

‣ Drag-n-drop widgets embedded on Eloqua landing pages to extend functionality

‣ Landing Pages (secret - eventually emails)




‣ Cloud Connectors

‣ Enable external tools to connect to and alter data or perform a function within Eloqua in a faster, more efficient manner

‣ Campaign Canvas or Program Builder




‣ Cloud Feeders

‣ Functionality to retrieve data from outside systems

‣ Creates new contact records and updates existing Contact records

‣ Adds Contacts to designated Shared List

‣ Configured and managed in the AppCloud



‣ First Steps

‣ Visit, learn, explore the AppCloud marketplace

‣ Enable Eloqua instance for API support

‣ Update Eloqua user to receive API access

‣ Set up an AppCloud user - where connectors and components actually live, this is where they are configured and run

‣ cloudconnectors.eloqua.com

‣ appcloud.relationshipone.com

http://cloudconnectors.eloqua.com

http://appcloud.relationshipone.com


YOUTUBE CLOUD COMPONENT

‣ What is it?

‣ Using the Youtube Video Cloud Component you are able to Search for, preview and Embed YouTube videos directly in your landing pages.

‣ Why use it?

‣ Easily embed YouTube video content without having to know code

‣ Provide a dynamic visitor experience with video content

‣ How to use it?

‣ Enable Component

‣ Drag & Configure & Enable

‣ Run it!


FORM POPULATION CLOUD COMPONENT

‣ What is it?

‣ Allows for pre-population of a form on an landing page

‣ visitor data, contact data, query string data, email groups

‣ Field types supported: text, check boxes and multi-select

‣ Why use it?

‣ Increase form conversion

‣ Better user experience

‣ Bypass data look-up configuration (requires code knowledge)

‣ How to use it?

‣ Enable Component

‣ Create Form

‣ Drag & Configure & Enable

‣ Run it!


FORM SUBMIT CLOUD CONNECTOR

‣ What is it?

‣ Allows you to pass in an Eloqua Contact and have the data in that Contact structured into a submission of any web form.

‣ Why use it?

‣ Leverage form processing steps when they are the only option

‣ Send Email Notification when contact meets campaign criteria

‣ Update Contact record when contact

‣ Append data to record

‣ How to use it?

‣ Install Connector

‣ Create Form

‣ Drag & Configure

‣ Run it!


DATA CHECKER CLOUD CONNECTOR

‣ What is it?

‣ Restrict your campaign emails to be sent on specific dates or to suppress delivery on holidays

‣ Why use it?

‣ More granular control of email send dates = better automation

‣ How to use it?

‣ Install Connector

‣ Drag & Configure

‣ Run it!

Relationship One 8009 34th Avenue Suite 300 Minneapolis, MN 55425 P: 763.355.1025 E: [email protected]

Let’s Connect