tdi international india p limited - for complete advertising solutions

www. tdiindia.com · [email protected]

New Delhi, India

Gateway To Affluent Decision Making

Consumers in India

2

TDI Corporate Overview

TDI is one of the largest OOH Media companies in India

3

Established in 1986, TDI remains the largest OOH Media

companies as well as airport advertising agency in India

TDI introduced systematized Airport advertising way back

in 1986

It provides extensive range of OOH media services

including Airport advertising, Metro advertising, internet &

mobile advertising, including strategic planning, media

buying and creative solution

TDI is the oldest and the most recognized name in the Indian OOH Advertising sector

1986 1987 2003 20051992 2007 2009

Participates and Wins

Advertising Rights for first ever

AAI tender

Expands to Key metro Airports in

India

Starts TDI Media

Services – An Outdoor Advertising

Agency

Forays into Advertising

at Delhi Metro

Railway Stations

Launches MAD – The Internet &

Mobile Advertising Agency arm

Establishes Vista Retail to grab the Mall Retail Advertising opportunity

Commences Airport

Advertising business

from New Delhi

Most experienced and the single

largest airport advertiser in India

Exclusive rights in 9 airports and 22 DMRCs in Delhi

Pan-India presence with 16 offices and over 500 satisfied customers

Integrated Business Model providing extensive range of OOH media services

4

Pioneer & largest airport advertising company in India Exclusive advertising rights for 9 airports across India 5,779 advertising sites spread across high visibility zones of

country wide terminals Highest non-traffic revenue contributor to Airports Authority

of India

TDI Airport Advertising

TDI Metro Advertising

TDI Media Services

MAD

Exclusive advertising rights of 22 Delhi Metro Stations 750 advertising sites spread across strategic locations 5-year long contracts ensuring sustained visibility & assured

service

Specialized out of home media agency with 8 years of experience offering one stop solutions for advertising and media solutions to the clients.

Provide strategic planning, media buying & media executions

Over 40 key clients and 680 websites across the Internet & Mobile advertising domain

Strong international relationships with major Ad Server networks

Integrated business model enables TDI to offer entire gamut of OOH advertising solutions under one roof to all its well known National & International client Brands

PAN India presence to provide diverse options and nation-wide campaigning to clients

5

TDI has a pan-India presence with airports, 22 Metro Stations in its portfolio

22 offices serving clients in every part of India

Exclusive rights to advertise at:

• 9 Airports• 22 Delhi Metro stations

Also provides mobile and internet advertising services

• Clients can roll-out a campaign nation-wide without any implementation challenges

• All round visibility, diverse options and real time service to the clients

TDI Offices

Airports under TDIMetro

Stations under TDI

North

•DMRC Stations

East

Kolkata

South

Chennai

Calicut

Tirupati

Cochin

Trivandrum

West

Ahmedabad

Pune

Goa

6

TDI Airports

Passenger traffic at TDI Airports is poised to witness strong growth (1/4)

7

7 %FY11

FY12

12,049,679

.0

12,925,218

.0CHENNAI

7 %FY11

FY12

9,631,672.

0

10,303,991

.0KOLKATA

KEY GROWTH DRIVERS >AIRPORT > YOY GROWTH(2011-12)

PASSENGER TRAFFIC (In

MN)

Third highest airport traffic among all airports in India, fourth largest metropolitan in the country

Accounts for 60% of the Automotive exports of India. Base for a large number of automotive companies such as

Hyundai, Ford etc.

Second largest exporter of software information technology (IT) and information-technology-enabled

services (ITES)

Fifth highest airport traffic among all airports in India, third largest metropolitan in the country

Hub of the metal industry in India. Houses many companies such as Tata Steel, Exide Industries,

Electrosteel etc.

Main business commercial and financial hub of eastern India and the northeastern states

8

8%



COCHIN

AHMEDABAD

TRIVANDRUM

14%

1%

Major commercial hub in Gujarat, one of the fastest growing and business-friendly states in India

In 2010, the Forbes magazine rated Ahmedabad as the fastest growing city in India, and third in the world

Strong industry hub, ranging from ship building to handicrafts and petrochemical refining to international

spice trading

Destination for roaring in vogue spiritual & health tourism

Largest, most populous city in Kerala. Houses many government offices and Science & Technology institutions

IT hub, with over 80% of the state's software exports

FY11

FY12

4,340,736.0

4,717,671.0


MN)

FY11

FY12

4,043,475.0

4,695,098.0

FY11

FY12

2,526,905.

0

2,555,227.

0

9



PUNE

GOA

8.7%

6%

17.2%

Is the biggest Pilgrimage center of the world and draws millions of Pilgrims.

The city is a major economical and educational hub in the southern region of the state.

One of the fastest growing airport in terms of traffic in India. Has the highest per capita income in the country

Emerging as a IT hub (such as Infosys ,Wipro, TCS, Cognizant, and IBM) and manufacturing companies

One of India's richest states with the highest GDP per capita (two and a half times that of India)

Tourist paradise of India, Goa is renowned for its beaches, places of worship and world heritage architecture


MN)

28 %

FY11

FY12

173,987.0

240,681.0

FY11

FY12

2,808,939.0

2,991,639.0

1%

TIRUPATI

FY11

FY12

3,080,037.0

3,118,974.0

10



CALICUT

7 %

Main commercial city of Kerala. Centre of trade for commodities like pepper coconut, coffee, rubber, lemon

grass oil etc.

Planned projects: Birla IT park (at Mavoor), Cyber park and Malaysian satellite city (at Kinaloor).KINFRA has

plans to set up a 400 acre industrial park

• Overall 8% growth in air travelers through TDI Airports across India in FY12 vis-à-vis FY11.

• 16 % of India’s SEC AB Urban Male 25-55 population numbers (primary decision makers) travel through TDI Airports every month.


MN)

FY11

FY12

2,059,979.0

2,209,636.0

TDI airports are more cost effective than privatized airports such as Delhi & Mumbai

11

Total Cost INR 60 Lakhs

Annual Passenger Traffic 2,06,67,113

Monthly Passenger Traffic 17,22,259

70% of monthly passenger traffic

12,05,582

Cost per thousand (in INR) 4,977

~5 times the cost of TDI airports

Delhi domestic airport

Total Cost INR 43 Lakhs

Annual Passenger Traffic 1,99,95,453

Monthly Passenger Traffic 16,66,288

70% of monthly passenger traffic

11,66,401

Cost per thousand (in INR) 3,687~4 times the cost of TDI airports

Advertising cost at Delhi and Mumbai airports is 4-5 times of the advertising cost at TDI airports

Mumbai domestic airport

English business newspaper

The Economist

Forbes magazine

Fortune magazine

Delhi airport

Mumbai airport

TDI airport

Business news TV channel

General news TV channel

0 5,000 10,000 15,000 20,000

15,000

10,357

8,000

7,941

4,977

3,687

1,100

1,000

850

Cost per thousand (CPT) (in INR)

Due to low CPT and low spillage (as airports are frequented by high income group), TDI airports

are more cost effective than other mediums

The cost per thousand

impressions to reach the

same target group for TDI

Airports is lower than

Mumbai and Delhi airports

and high end magazines

TDI’s Airport have a significant National Reach

12

Source: Airports Authority of India – w.aai.aero/traffic_news/apr2k12annex3.pdfNote: * Assuming that 77% of airline passengers are SEC AB males and 87% are in the age group of 25-55. We have not considered duplication factor or frequent fliers amongst air travelers.; Multiple Exposure: Many passengers are from outside the city or the same passengers travel frequently leading to multiple exposures

60%

71%

172%

377%

352%

484%

498%

90.0%

Pune

Kolkata

Ahmedabad

Chennai

Trivandrum

Cochin

Goa

Calicut

Very High Reach with Multiple Exposures

High Reach with Multiple Exposures

Medium-High Reach

Airport-Wise Reach (% of SEC AB Males in the City)

40 Lakh High End Customers

• More than 40 lakh high end consumers travelled through the TDI Airports in June’11 growing at a rate of 11% from April’11

124% Reach of SEC AB in TDI Cities

• 124% of the SEC AB urban Male 25-55 population in the TDI cities travel through TDI Airports every month, indicating multiple exposures

16% All-India Reach of SEC AB

• TDI airports reach 16% of India’s SEC AB urban male population in the age group of 25-55 in India

TDI has the fastest execution time (1/5)

13

TDI adopted the creative

as per display size and

got the client’s approval

Creatives printed and sent

to Chennai , Kolkata

Ahmedabad and Pune

through air cargo

Standby operating team at

each airport receives flexes

and starts installation

Installation as well as

quality check complete

Pictures of installed

displays sent to client

2:00pm; 31-May-2011 5:00pm; 31-May-2011 9:00pm; 31-May-2011

9:00am; 1-Jun-2011 3:00am; 1-Jun-2011 11:00pm; 31-May-2011

Execution Excellence Case Study: Client – Jindal Steel & Power

Contract Signed

Total Turnaround Time from signing the contract to installation at 4 different airports ~ 13 hours

14



City : Chennai Location : Check In Area

15



City : Kolkata Location : Domestic Departures

16



City : Pune Location : Domestic and International Arrivals

17



City : Ahmedabad Location : Security Hold Area

TDI is Passionate About Quality, Service and Support

18

1. Dedicated Ideation (Pre-Sales) Team that Focuses on Client Innovation

• High quality creative team dedicated to customise and ideate creatives for client displays

• Can turnaround any client request for a customised creative within 24 hours

• High value clients of TDI would be provided selective access to the ideation team to co-develop creatives2. Dedicated Installation and Maintenance Team

• Dedicated team in each airport to provide 24x7 installation support (always have sites ready well before installation)

• 24x7 maintenance from the time of installation through the contract period

3. Dedicated Operational (Support) On-the-Ground Team

• Each airport has 5 dedicated on-the-ground team with one supervisor, who services requests instantly

• 2-hour turnaround time of resolving any potential complaints or requests

Additional benefits of using TDI Airport advertising

19

Willingness and ability to spend more on quality products

Reaches wide category of decision makers such as premium consumers, B2B, policy

makers, bureaucrats, institutional customers, and

the C-Suite (CEO, CFO, etc.)

Greater presence of Image/ Brand conscious consumers

More Luxury/designer brand consuming target audience

Mostly Tech-savvy individuals

73% of Fliers look at advertisements during waiting

time at airports

Believers in reputation of the company

Airports - Effective Way to reach Affluent Audience & Key Decision Makers

Is airport advertising the most effective medium to reach high-income audience?

20

Source: TGI-2010, Technopak Advisors (India), network2media.com poll report

Focused targeting of niche audience, with more than 50% being affluent, with a high propensity to spend

It is important for me to be well dressed

I don’t mind spending on expensive brands

I love to buy new gadgets and appliances

Designer label improves a persons image

Willing to pay extra for good quality products

Key Airport Survey Results

66%

52%

59%

61%

59%

72% of travelers are the CWE (chief wage earners) of their households

Skew towards SEC A, 25+ yrs age group: in short a very affluent TG

Profile of the Passenger

Bulk of them travel on business purposes & every fifth traveler is a member of a FF program

73% travel once in 3 months but Nearly all of them travel at least once a year

This segment of the audience is in the most captive state in the airport

Convergence of target audience, decision makers and corporate leaders in the airports

Because Airline traffic in India is growing at a fast pace, …

21

Top 15 Airports in India By Passenger Traffic

0

200

400

600

800

1,000

1,200

1,400

1,600

FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11

…Translating Into Increasing Passenger aircraft movements in India

2.8X 1,394

in

‘00

0s

12.1% CAGR

500

Rich

Middle Class

Bottom of the Pyramid

11% (35 Mn)41% (136 Mn)48% (154 Mn)

330 Mn Urban population

c.50% of India’s Urban Male Population Represent the Rich and Middle Class

Segments…

Rank City

Traffic 4 Year Traffic

Growth

Traffic

April ’10- Mar ’11)

April ’11- Mar' 12)

1 Delhi 29,942,888 9.40% 35,881,965

2 Mumbai 29,071,913 7.60% 30,747,842

3 Chennai 12,049,679 9.30% 12,925,218

4Bangalore 11,592,265 11.80% 12,698,483

5 Kolkata 9,631,672 12.30% 10,303,991

6Hyderabad 7,602,998 8.70% 8,444,467

7 Cochin 4,340,736 18.40% 4,717,671

8Ahmedabad 4,043,475 14.90% 4,695,098

9 Goa 3,080,037 12.80% 3,118,974

10 Pune 2,808,939 14.50% 2,991,639

11Trivandrum 2,526,885 15.30% 2,555,227

13 Guwahati 1,934,750 16.90% 2,253,169

12 Calicut 2,059,979 12.50% 2,209,636

14 Jaipur 1,655,212 33.60% 1,828,412

15Coimbatore 1,243,823 10.30% 1,345,381

Focused

Targeting of

Affluent

Decision

Makers

High dwell time &

Excellent ambience

Benefits of Airport

Advertising

Increasing

passenger

trafficSi

gnifi

cant

reac

h &

high

sco

pe

for

inno

vation

&

in

tera

ctiv

ity

… Airports are emerging as future advertising hub…

22

Growing passenger aircraft fleet in IndiaAirports - rising presence of mass brands

1995 2006 20150

100

200

300

400

500

600

700

800

> 300 200-300 100-200 50-100

Air

craft

seati

ng c

apaci

ty

312

121

706

Yes No0%

10%

20%

30%

40%

50%

60%

70%

80%

66.7%

33.3%

Source: network2media.com poll report

….Airport ads have better recall value due to high dwell time and focused viewership…

23

Average Dwell Time at Airports

Domestic Departure: Business

Baggage Screenin

gCheck-in Security

CheckWait Boardin

g

Baggage Screenin

gCheck-in Security

CheckWait Boardin

g

Baggage Screenin

gCheck-in Security

CheckWait Boardin

g

Baggage Screenin

gCheck-in Security

CheckWait Boardin

g

2-5mins 5-10 min

5-10 min

15-20 min 5-10 min

Domestic Departure: Leisure

International Departure: Business

International Departure: Leisure

5 min 5-15 min

10-15 min 35-45 min

5-10 min

5 min 5-20 min

10 min 1-1.5 hrs

10 min

5 min 30-40 min

10 min 1.5-2 hrs

10-15 min

55 min

90 min

2 hrs

3 hrs

% of Travelers Involved in Each of the Activities at an

AirportGlance at

Ads /

Hoardings

Read print me-diaWatch TVPlay/SMS/Talk on

mo-bile

Use my

laptopSit

idleShopping

Sleep

0% 20% 40% 60% 80%

73%

53%

37%

33%

23%

19%

10%

8%

Source: A.C.Neilson Research

Travelers spend significant time

at the airport.

Airport ads have focused,

compelling viewership as there is

no escape route

According to a A.C.Neilson

survey, 73% of travelers glance at

ads / hoardings while waiting at

the airport

This compares well with traditional media such as TV and radio where the consumer is exposed to an advertisement for less than a

minute

….Airports are the most appropriate & effective medium to reach affluent people…

Survey result: Is airport advertising the most effective medium to reach high-income

audience?

24

-40% -20% 0% 20% 40% 60% 80%

No-27.5%

Yes71.6%

-20% 0% 20% 40% 60% 80% 100%

No-5.5%

Yes94.5%

< 25 years10%

26 - 30 years16%

31 - 40 years44%

41 - 50 years24%

55 - 60 years3%

> 60 years3%

Airline passenger traffic is skewed towards 25-50 years

age group

Airports are becoming the hottest OOH advertising destination for premium brands

Airline passenger traffic by age

Survey result: Does long term premium branding at airports deliver commensurate

returns?

Source: Technopak Advisors (India), network2media.com poll report

72% of travelers are the Senior executives / officials

Airline passenger traffic consist of a very affluent class of

people

High propensity to consume top end goods and services

…Airport advertising in Tier II cities is expected to witness higher growth

-20% 0% 20% 40% 60% 80% 100%

No-5.3%

Yes90.4%

-20% 0% 20% 40% 60% 80% 100%

No-1.6%

Yes96.9%

Survey result: Does advertising in smaller airports offer better value for money?

25

Source: AAI, network2media.com poll report

Airport advertising in Tier II cities to

see higher growth compared to

metros

Cost effectiveness

and better value for money

Key markets for growing

consumerism

Emerging as industrial hubs

or tourist destinations

Survey result: Will non-metro airport advertising register faster growth in 2011?

Higher growth in passenger

traffic in Tier II cities

Jaipur Cochin

Guwahati

Trivandrum

AhmedabadPune Goa

CalicutKolkata

Bengaluru

Coimbatore DelhiChennai

HyderabadMumbai

33.6

18.4 16.9 15.3 14.9 14.5 12.8 12.5 12.3 11.8 10.3 9.4 9.3 8.7 7.6

TDI Airports

Non-TDI Airports

Passenger Traffic At Tier 2 Airports Growing the Fastest in the Country

Growth (%) in Traffic at Major Airports in India

26

TDI - DMRC

27

Source: DMRC

1. Kashmere Gate

1,40,000 footfalls/day with 240 trains (Up/Down) Connecting point of East, Central and West Delhi Commercial area - wholesalers & SME owners, IP

University Mori Gate, I P University, Daryaganj, Kashmiri Gate

I S B T

2. Inderlok

90,000 footfalls/day with 240 trains (Up/Down) Connecting point of North West, North and West

Delhi Mcdonalds , Comesum and Parsvanath mall in

station Tri Nagar, Zakhira, Lawrence Road

3. Shahdara

75,000 footfalls/day with 240 trains (Up/Down) Malls, College, Wholesale Trade Market Vivek Vihar, Anand Vihar ISBT ,Shahdara Border,

Yamuna Sports Complex

4. Netaji Subhash Place

70,000 footfalls/day with 240 trains (Up/Down) Shopping Hub of Delhi, commercial complexes,

corporate offices & educational institutions Punjabi Bagh , Saraswati Vihar & Wazirpur

Industrial Area

5. Rohini East

70,000 footfalls Important residential belt of North West Delhi Rohini, Mangol Puri & Budh Vihar

TDI has strong presence in prominent stations with many footfalls, connecting important suburbs; thereby tapping captive audience,

surrounded by the Brand for minimum 10 minutes

TDI has advertising rights at 22 densely populated Delhi metro stations…

… with asset base in strategic locations in the Metro…

28

Outside the Metro

Staircase/Escalator

At the Entrance/Exi

t

On the Platform

…. hence, TDI will benefit from expected rise in Metro ridership

29

Average daily commuters of Delhi metro (lakhs)

2011F

2012F

2013F

2014F

2015F

2016F

2017F

2018F

2019F

2020F

0

5

10

15

20

25

30

35

40

45

50

1619

23

28

33

40 41 42 44 452.8x

20.1% CAGR

• Average ridership of Delhi metro is expected to cross 40 lakhs by 2016, implying a CAGR of 20.1% during 2011-16

• TDI is likely to benefit from this increasing audience base, since it owns some of the most prominent sites in various locations within and in the peripheral areas of the Metro stations

Metro Rail emerging as a key advertising medium to reach the masses

30

Vast reach of target audience

Captive audience and high brand

recall

Low clutter media

Low spillover and hence better ROI

Advertising in metro rail offers unique opportunity to tap huge middle class income group of a city

Government plans to build metro rail network in 9 cities, including Mumbai, offers future growth prospects

Most effective way to capture the masses on the move

More than 20 lakh people commute daily by Delhi Metro

Consumer are continuously surrounded by the brand

Good brand recall as the brand message is hardly missed by customers

Maximize the brand communication thrust

The message reaches the target group it was intended for

In Delhi Metro, passengers spend minimum 6 minutes at the station

High concentration zone with superior visibility

Ad panels near station display screens and handle bars difficult to miss

Segmentation of stations based on commuter profile and catchment area

Largest network reaching Delhi and NCR region

TDI is credited with several innovative concepts (1/2)

31

TDI has continuously worked on innovations to improve the brand recall for its clients

Innovative Digital Displays

Innovative Product Showcasing

Conveyor Belt Display “Backlit With Trivision”

Touch Screen Display

First Full Pillar Branding

TDI is credited with several innovative concepts (2/2)

32

TDI has continuously worked on innovations to improve the brand recall for its clients

Country's First Live Car on Billboard Electrical Product Display at Airport

Largest Site in New Delhi Owned by TDI Country's Largest Airport Billboard at Kochi

SAIL

This is to record our appreciation for the Publicity Campaign executed by TDI International India Limited that Steel Authority of India Limited (SAIL) has been availing for the last many years.SAIL is satisfied with TDI’s product and services, timely support and responsiveness.

Annoop JoshiAsst. General Mgr

Shapoorji Pallonji & Co. LtdWe take this opportunity to thank you for your support provided to us in terms of advertising our SP Infocity projects at Pune & Chennai airports during the last couple of years.The TDI has been prompt in service and execution and we are satisfied with their performance.

Saurabh ChaturvediSr. Manager – Marketing

Real Estate

Punjab National Bank

This is to certify that M/s TDI International India Ltd. have been rendering Advertisement Display Services to our Bank and we have found their Advertising Media and client servicing to our best satisfaction.

Chief ManagerCircle office Delhi

Indian Oil Corporation Limited

We take this opportunity to thank you for the role you and your team have played in supporting our Brand. The advertising opportunities you have offered us at various Airports have provided great visibility to our brand and have been widely appreciated from various quarters. Also, the service you have provided is well appreciated and its been a pleasure working with your team.

N. BalasubrahmanyamSr. Manager (Branding)

Godrej Properties Limited.

It has indeed been a great and most satisfying experience for us is TDI International India Limited to have extensively utilized your services for our “Brand Building Campaigns” for a long time. We would like to take this opportunity to wish TDI International India Ltd, “All the Best” in their future endeavors.

Ketan SenguptaRegional Head

Fortis Hospitals

It has indeed been a great and most satisfying experience for us is TDI International India Limited to have extensively utilized your services for our Brand Building Campaigns. We would like to take this opportunity to wish TDI International India Ltd, all the best in their future endeavors.

Himadri DasManager-Marketing

LG

It give us pleasure to certify that M/s TDI International India Ltd. Has been rendering advertisement display services to our client M/S LG Electronics India Pvt. Ltd. And we have found their advertising media and client servicing to our satisfaction and look forward for long term relationship.

Raj MohantyGeneral Manager-OOH

MARUTI SIZUKI

This is certify that M/s TDI is working with Maruti Suzuki on various Campaigning program from the last many years. There performance has been found satisfactory

Amit SaurabhManager – PG -4-Marketing

AUDI

This is to record our utmost appreciation for the most Cost Effective and Implementable Publicity Campaign by TDI International India Limited. The services provided by the company were planned and executed in an exceedingly professional manner ensuring best value for our Ad-spend. The campaign has yielded the desired results. “Audi Gurgaon” taken this opportunity to place on record its appreciation.

Varoon KapoorZenica Cars India Pvt .Ltd.

Crompton Greaves Limited

It gives us pleasure to certify that M/s TDI International India Ltd. Has been rendering advertisement display services to us and we have found their advertising media and client servicing to our satisfaction. We look forward for long term relationship.

Prerna SaxenaDeputy Manager – Marketing

Northern Region

TATA STEEL LIMITED

This is further to the execution of the TATA STRUCTURE advertisement at the Kolkata Airport site. I must compliment you and your team in the execution of the said project-both in terms of the speed and the quality of the response.

Srinivas Shenoy TVHead Marketing-STP

TATA HOUSING DEVELOPMENT COMPANY LIMITED

This is in reference to our ongoing outdoor campaign for our project EDEN COURT-PRIMO at the unipole located at Kolkata Airport. We would like to take this opportunity to congratulate you and your entire team on the execution and display of the said outdoor hoarding.

Rajeev DashHead Marketing-Services

THE NEW INDIA ASSURANCE COMPANY LIMITED

We take this opportunity to thank you for playing a valuable role in continuously supporting us grow and perform in the current outdoor scenario.TDI has supported in terms of quality media and timely execution it indeed has been pleasure working with TDI and the team.

Dr R K UppalChief Manager

UNITED BANK OF INDIA

This is to certify that M/s TDI International India Ltd. is in the business of Airport advertising . Their Services in relation to display signage's are excellent.We are satisfied with the services and maintenance rendered by team.

ManagerPublic Relation Manager

Airtel

This is to put on record our utmost appreciation for the most proficient and Cost Effective outdoor campaign executed across the country by TDI International India Limited showcasing strengths of Bharti Airtel Ltd. We are extremely satisfied with the all-encompassing services including “After Sales Feedback” provided by the competent professionals of TDI that are par excellence and most effective.

Arun Sharma

VP Marketing – Head Media

Bank Of India

We advise you that the services rendered by you towards display of scroller, hoardings, traffic direction pole at Kolkata Airport during the period October,2009 to December,2010 were satisfactory.

Bikas ChakrabartiHead-Marketing

Indian Overseas Bank

We take this opportunity to out on record our appreciation for the speedy and perfect service rendered to us by TDI in terms of good visibility, speedy implementation and cooperation in terms of visibility at Chennai Domestic Airport.

K. Thamil MaraiChief Manager

Fortune Hotel

This is to record our utmost appreciation for the most proficient and Cost Effective Publicity Campaign executed by TDI International India Limited that included comprehensive Outdoor campaign, Print media and magazines as also Mobile and Online advertising. The services provided by the company were planned and executed in an exceedingly professional manner ensuring best value for our Ad-spend.The campaign has yielded the desired results .

Sanjeev MahajanManaging Director

Fortis Malar Hospital

We take this opportunity to thank you for the valuable service rendered by your organization in helping us to build our brand recognition at your premises.You and your team has supported us in providing the best options for outdoor medium for a progressive growth and as well as the timely execution for the chosen medium.

J.KavyaExecutive – Corporate Communication

MRF

We have been dealing with TDI International India Ltd. for several years. The service provided by the company is satisfactory.

A RodricksGM-Advertising

State Bank Of India

This is to certify that M/s TDI International India Ltd. has been entrusted the job of displaying our product advertisement at Airport. Their Services in relation to display signage's are excellent. We are satisfied with the services and maintenance rendered by them.

ManagerAsstt. General Manager (PR & CSB)

V.I.P.

It has indeed been a great and most satisfying experience for us is TDI International India Limited to have extensively utilized your services for our Brand Building Campaigns. We would like to take this opportunity to wish TDI International India Ltd, all the best in their future endeavors.

Shraddha YeolekarAssistant Media Manager

Diversified & strong client base

55

Big Brand names, both in public sector as well as private sector, as clients

TelecomFinancial Services

Consumer Durables

AutomotiveReal Estate

& Hospitality

Others

These clients are the leaders in their respective sectors. With such big who-is-who in its clientele, TDI stands to benefit from rise in their advertising spend

http://www.nortel.com/








http://www.mastercard.com/in/gateway.html





























Overview of Indian Advertising Industry

56

2004

2005

2006

2007

2008

2009

2010

2011e

2012e

2013e

2014e

0

100

200

300

400

114 130161

194 216 217248 265

296333

372

Rs.

billion

13.8% CAGR2005-10

12.0% CAGR2011-14

Advertising industry in India was valued at Rs. 248 bn in 2010 and is expected to grow to

Rs. 372 bn, at a CAGR of 12.0% during 2011-14

Rising competition is compelling the companies to advertise more so as to be present in consumers mind in order

to capitalize on anticipated rise in consumption in India

Advertisers are seeking new ways such as roadblock strategy, product placement in Films and TV to engage with

consumers

Tier-II towns are emerging as key markets for advertisers seeking to tap their large consumer base and leverage

their purchasing power

Advertising: Medium wise share (2011)Growth of Advertising Industry in India

Source: PricewaterhouseCoopers

TV39%

Print41%

Radio5%

OOH5%

Internet3%

Increasing opportunities for OOH Advertising Industry in India

57

With just 6% share in Indian advertising industry, OOH media sector is set to witness robust growth

2005

2006

2007

2008

2009

2010

2011E

2012E

2013E

2014E

2015E

-

5.0

10.0

15.0

20.0

25.0

30.0

9.0 10.0 12.5 15.0

12.5

14.0 15.5

17.0 19.0

21.5 24.0

Rs.

billion

9.2% CAGR2005-10

11.6% CAGR2011-15

Growth of OOH Advertising Industry in India

Key Growth Drivers

OOH Advertising Industry

Digitization and other

innovations increasing

recall, flexibility &

cost efficiency

Globalization and

urbanization leading to

higher airport traffic and

footfall in malls

Increase in time spent outdoors by people leading

to more eyeballs

Companies’ focus on

localisation to improve

connectivity with

the customers

Availability of desirable sites due to

infrastructure development (e.g. metro,

flyovers)

Expansion to Tier II-III cities, where the next wave

of consumerism is expected to

emerge

Source: PricewaterhouseCoopers

OOH Media

Billboards Street Furniture Transit Displays

at Airports

at Railway Stations

Roadside

Bus shelters

Kiosks

Bus sides

Taxi toppers

IMF forecasts emerging economies to outperform advanced ones

58

Economic recovery continued to strengthen during the first half of 2010, but global financial stability suffered a

major setback with the turmoil in sovereign debt markets in the second quarter of 2010.

The IMF expects the world economy to expand by 4.2% in 2011. Despite perceived high near-term concerns,

Emerging market economies still outpaces developed economies by a factor of 2-3x in terms of GDP growth, and

likely to remain the global growth engine for foreseeable future .

Unlike other previous crises, emerging markets are better placed this time to weather the storm, due to huge

accumulation of foreign exchange reserves and trade surpluses that they boast.

Even among emerging economies, India is expected to grow faster than several other developing markets

World Advanced economies European Union Emerging and develop-ing economies

India-6.0%

-4.0%

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%2009 2010 2011e

Source: IMF

India – the place to be in!

59

12th largest economy in terms of real GDP, 4th largest on PPP basis, second fastest growing economy

FDI inflows in 2009-10 totaled $25.9 bn, inflows during Jan-June 2010 were $5.8 bn

Ranked third in AT Kearney’s FDI Confidence Index (2010)

2010

India will outperform its BRIC rivals in terms of GDP growth post 2015

2015

Fourth largest economy by 2025 and third largest by 2050 ($38 tn)

India to be more than 80% of US GDP by 2050; 10% currently2050

Real Growth % China Brazil Russia India

2006-2015 7.7 3.9 4.3 6.6

2015-2020 5.4 3.8 3.2 6.0

Almost ‘ideal’ demographics to complement

growth

Explosion in aggregate consumption

Government reforms

Thrust on infrastructure spending

Increasing corporate capital investments

1.1 1.94.4

38.3

2007 2015e 2025e 2050e

35X

India GDP ($ tn)

Structural Strengths

Source: IMF

Rising infrastructure investment boosts growth

60

Source: Planning Commission, Goldman Sachs

Infrastructure spending in India Sector-wise Infrastructure spending (2010-2019)

2006-07 2007-08 2008-09 2009-10 2010-11E

2011-12F

0

20

40

60

80

100

120

140

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.0

5265

80

97

117

144

5.05.8

6.57.3

8.0

9.0

Infrastructure Spending (USD bn) As a % of GDP

Roads, 427

Power, 288

Railways, 281

Airports, 272

Irrigation,272

Water, 154

Internet & Telecom,

150

Ports, 94

• Despite India’s strong focus on infrastructure development in recent years, spending trails other emerging markets, such as China

• Infrastructure spending in India stands at 7% of FY 2010 GDP compared to 11% in China. Spending has to reach 9%-9.5% to sustain GDP growth of 8%-9%

• India’s Twelfth Five Year Plan (2013-17) targets total investment of $1.0 tn in infrastructure, a 2.0x increase over the Eleventh Five Year Plan

Explosion in consumption to be the key driving factor for advertising

61

Hou

seh

old

Lia

bil

ity

as

%

of

Dis

posa

ble

In

com

e

Ag

gre

gate

Con

sum

pti

on

in

Real

term

s (I

NR

tn

)

1995 2005 2015e 2025e

4.1X 70

1710

34

Rapidly rising household income

Income pyramid changing rapidly, rise of strong middle

income class

Expected to volt India into premier consumers market

Explosion in aggregate consumption from INR 17 tn in 2005

to INR 70 tn in 2025E

Penetration of credit cards, insurance, home loans, etc are

low in India and offers a tremendous opportunity

Rural India is still an untapped opportunity

Financial savings to rise from $200 bn currently to $660 bn

by 2017

India Inc and consumers will borrow more6%

CHINA SINGAPORE

INDIA

140%

100%

35%

100%

MALAYSIAKOREA

However, rising competition is compelling the companies to advertise more and be present in consumers mind in order to capitalize on anticipated rise in consumption

Sources: McKinsey Global Institute, IDFC SSKI

Emergence of India as a prime outsourcing destination also fueling air travel

India R&D will grow to $ 8bn by 2010 a CAGR of 30%

over 2003 Global Automobile

Manufacturer with Indian manufacturing hubs: Toyota, GM, Ford,

Hyundai, Yamaha

100 of the Fortune 500 companies have R & D

Centers in India

Major Global players like GE, Microsoft, British Airways, Aviva,

World Bank are outsourcing operations to India

Rise in Knowledge based

outsourcing operations like

Pharmacy (UCB, Pfizer), IPR, HR etc. being outsourced to India

India outsourcing

market $34.1bn and growing at a CAGR

of 29.5%

India captures 11.5% of Global

outsourcing services market

FDI in India $32bn in 2007-08. 220% increase over 2005-06

30,000 Expats working in India

As large global organizations are setting businesses in India as outsourcing centers for some of their operations, airline travel has greatly increased

62

Growing Indian ConsumerPPP

Growth of Indian Tourism

New

International Brands rapidly entering Indian Markets

Next Generation Cities also emerging as hotspots

63

Boomtown:

Potential to be the next Megacities

Fastest growth in household income ( averaging 12.6%)

Niche Cities:

Small Population (< 2mn) Household expenditure as big

as Megacities ( > $3,355)

10% of Indian population 31% of disposable income 21% of total spending 55% of total urban income Megacities alone account for 45%

of urban expenditure 7% of population in these cities

account for 25% of country’s income

Significant Contribution of These 16 Cities to India’s

Growth

Megacities:

Nation’s largest population centres ( > 5mn)

Largest market in terms of: Household income (>

$5,260) Total consumption

expenditure (> $3,170)

Indian Cities with high population, a growing middle class and a young English speaking population will be the key drivers of the Indian economy

Sources: National Council of Applied Economic Research2007, Economic Survey of India 2006

590 million people will live in cities by 2030,

nearly twice the population of the United

States todaySource: McKinsey Global Institute, 2010

Rapid evolution of the Indian aviation sector in the last decade

64

Source: AAI

Scheduled airlines :Distance flown (mn km)

Non scheduled airlines in operations

Number of aircrafts

Passenger handling capacity at airports

Number of Operational airports

199

39

225

66 mn

50

710*

123

735

235 mn

82

• India is the 9th largest civil aviation market in the world

• India is ranked 4th in domestic passenger volume (43.3 mn)

• The Indian Passenger Aviation market is serviced by a government owned carrier and many private players

• Nearly 41% of market is captured by Low Cost Carriers, which flew into Indian passenger aviation space in 2003,

with Air Deccan

2000

2010

Indian aviation sector an over-view

65

Source: DGCA, AAI

Airports in India (136)

AAI managed (128)

Civil enclaves (25)

Custom airports (8)

Others

International including JVs

(14)

Non-AAI (8)

Domestic airports (81)

• Airport Authority of India (AAI), a government of India undertaking, manages most of the airports

• Responsible for developing, financing, and maintaining all government airports

• However, Indian government has allowed private sector participation to accelerate the modernization of

aviation infrastructure

Passenger traf-fic

Freight traffic

Aircraft movement

0% 20% 40% 60% 80% 100%

87%

97%

80%

13%

3%

20%

International airports Others

Market share of domestic carriers (May 2011)

Air In-dia

(Do-mestic); 13.2%

IndiGo; 19.9%

Go Air; 6.6%

Spicejet, 14.2%King-fisher, 20.0%

JetLite; 7.6%

Jet Air-

ways; 18.5%

Low Cost Carriers rapidly

capturing market share

One of the fastest growing and dynamic aviation market in the world

66

Increase in both personal and business travel through airlines means more eyeballs at Airport

Drivers for Growth in Airport Passenger Traffic

• The sector has been more liberal and investor friendly since 2004

• Passenger aircraft movement has grown 2.8x since 2002

• The sector has been more liberal and investor friendly since 2004

• Passenger aircraft movement has grown 2.8x since 2002

Growth in passenger aircraft movement

Passenger traffic in India

Source: AAI

• Improving tourism infrastructure

• Successful ad campaigns abroad

• Growing number of business travelers, due to the emergence of business hubs like Mumbai (Finance), Bangalore (IT), Chennai (IT), Delhi (Manufacturing, IT)

• Passenger traffic increased at an impressive CAGR of 11.8% in the last five years

• Improving tourism infrastructure

• Successful ad campaigns abroad

• Growing number of business travelers, due to the emergence of business hubs like Mumbai (Finance), Bangalore (IT), Chennai (IT), Delhi (Manufacturing, IT)

• Passenger traffic increased at an impressive CAGR of 11.8% in the last five years

Rising domestic and foreign tourists

Seat factors of domestic carriers (%)

Air India Jet Ariways JetLite Kingfisher Spicejet Go Air IndiGo

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

100.0

68.1 66.072.1

79.8

71.778.0 78.678.1 79.8

84.388.4

82.787.0 89.4

Apr-10 Apr-11

Se

at

fac

tor

(%)

Glossary

67

TERM DESCRIPTION

ALTERNATIVE MEDIAOutdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers

BACK LIGHTED UNITS (BACKLIT)

Advertising structures which house illumination in a box to throw light through translucent advertising printed on plastic or heavy duty paper for higher visibility, especially at night

BILLBOARD

Large format advertising displays intended for viewing from extended distances. Billboard displays include, but not limited to: 30-sheet posters, 8-sheet posters, vinyl-wrapped posters, bulletins, wall murals and stadium/arena signage

COST PER THOUSAND (CPM )The cost of reaching one thousand potential viewers of an Out of-Home panel. The formula for calculation: the monthly cost divided by the circulation in thousands

IMPRESSIONSThe estimated number of persons passing an outdoor location on an average day

POINT OF SALEA check-out counter where people place items they have chosen to purchase from a store, such as a supermarket or department store

REACHThe number of people, as a percentage of the target population, that are exposed to an advertising message

RETURN ON INVESTMENT (ROI)

The measurable revenue associated with a specific advertising program

TRI-VISIONAn advertising display where, through the se of triangular louver design, copy for three different advertisers an be displayed in pre-determined sequence of the moving panels

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