LOGO GUIDELINES

As a government organisation, Te Puni Kökiri is subject to close

public, media and political scrutiny. It has to work particularly

hard to ensure the right written and visual messages are

continually and consistently presented to stakeholders at every

brand touch point.

These guidelines are designed to help you ensure that the

Te Puni Kökiri logo is reproduced correctly in all applications.

For further assistance and/or a copy of the Brand Style Guide : A Summary, please contact the Communications Team on 04 819 6000 or email info@tpk.govt.nz.

A brand is so much more than a logo. It embraces ideas,

behaviours, attitudes and a delivered promise. Central

to the Te Puni Kökiri brand is the logo. In the absence

of any other supporting material, it has to represent our

values: how our stakeholders see us, and how we see

ourselves. So it is vitally important that it is reproduced

with absolute consistency and integrity.

OUR BRAND

The Te Puni Kökiri logo is a combination of elements -

text, tagline and graphic design. The logo represents a

dynamic and purposeful movement forward. The green

reflects the living forces and black the strong ground of

ancestral heritage.

1

POSITIVE LOGO For white backgrounds

REVERSED LOGO For black backgrounds

2 COLOUR LOGO

On dark backgrounds, use the

reversed 1 colour logo, ( as no

reversed 2 colour logo exists ).

1 Preferred format ON WHITE

1 COLOUR LOGO

If two colour or CMYK printing is

not available, then a

1 colour logo must be used.

2 Preferred format if one colour ON WHITE 3 Only format if REVERSED

Use the one colour reversed logo below

PREFERRED FORMATS

There are horizontal and vertical versions of the logo. The

horizontal logo is the preferred version and is shown here.

If the vertical logo is required, it can be obtained from the

Communications Team when necessary.

PREFERRED COLOUR AND BACKGROUNDS

If reproducing in two colour or CMYK the preferred logo is the

horizontal positive two-colour version on a white background.

If reproducing in one colour, ie. black, a horizontal one-colour

logo on a white background is available for use.

Black is the only colour the logo can be reversed out of. A horizontal

reversed one-colour logo on a black background is available for use

in advertising, publications, promotions and merchandise.

The logo should always appear on a white or solid black

background, never on a pattern, image or texture. When working

with a dark or black background always use the reversed logo.

THE LOGO

2

3

CLEAR SPACE

The logo must always have clear space around it. It can sit next

to partner organisation logos, but never be combined with them

in anyway. The minimum amount of clear space should always

be adhered to.

MINIMUM SIZE

The horizontal logo must be at least 30mm wide and the vertical

logo at least 20mm wide for legibility.

THE LOGO

CLEAR SPACE MINIMUM SIZE

T = Minimum clear space around the logo. The blue solid line

indicates the edge of the clear

space around the logo. (Note: this

blue line should not be printed.)

DON’TS

The logo should only be

represented as shown on the

previous page and above. Shown

here are a few examples which

are strictly forbidden.

30mm

X X X X