Teacher Recruitment Marketing

Jo MurawskiMarketing Executive

Our main focus

Teacher Training Scholarships Marketing

October 2013 – April 2014

150 Scholarships to award

£25,000 tax-free

Scholarship campaign design

Integrated campaign: Blog, email, Facebook & Twitter

Advertising: Prospects.ac.uk, Google, LinkedIn & Facebook

New: Teacher profiles and updated Scholarship video

Not entirely digital! Brochures still important

Scholarship campaign stats

• Web views www.iop.org/scholarships22,170 page views (17,694 unique views)

24% more views than same period last year so word is definitely out!

• IOP Blog articles – over 30% more time spent on page than other blog posts. People are engaged with Scholarships

• Tweets – 57 since October (approx 10 per month)

How did you hear about IOP Teacher Training Scholarship?

Scholarship figures to date

• 491 applications to date

• 7 assessment days and 4 still to go

• 71 scholarships offered

• Still 79 left to award!

• Two deadlines remaining: 16 May and 16 June

Prospects CRM Programme

Data

1,970 people on our prospects database

Details obtained at events and through website sign-up form

Emailed on a monthly basis with information about teaching and scholarships

Very high engagement: emails receive 30-35% open rate and 10-15% click through rate

Events

Where have we been?

Hosted 10 Insight into Teaching events(2 more still to go)

Attended 5 NCTL Train to Teach events

Attended 2 NCTL Career Changer events

Attended 7 Careers Fairs

We’ve met 262 prospects!

Challenges

Universities overwhelmed with employer events

Engineering departments not so receptive

Final year students not attending events

Anecdotal research from careers advisers:

“I personally feel that tuition fees are

having some effect in making some

people think earlier about their

potential careers”

“Final year students may be concentrating on getting a good high classification degree and therefore forfeit career planning and career researching till after they have obtained the degree”

School Experience Programme (SEP)

School Experience Programme (SEP)

Still going strong!

673 schools on database

87 people matched to a school so far

this year

Always looking for new schools

Look out for rebrand later this year.

Recent SKE promotion

What next?

It’s not too late to apply campaign for

undergraduate physics students

More focus on engineering

Redesign School Experience Programme