teaching business english 814

8/8/2019 Teaching Business English 814

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Teaching Business English:Teaching Business English:

aspects to consideraspects to consider

Prof. Diana Cristina PortoProf. Diana Cristina Porto



Business English vs. General EnglishBusiness English vs. General English

Programmes

Focus on developing:

accur acyaccur acy fluency fluency

effectiveness effectiveness


gener al and specialist gener al and specialist language knowledge language knowledge

gener al and professionalgener al and professional

communication skills communication skills


accur acy fluency


gener al language knowledge

gener al communication

skills.




SYLLABUS

S et courses with fixedS et courses with fixed

objectives and syllabus.objectives and syllabus.

S pecial courses withS pecial courses with

special syllabus.special syllabus.

One-to-one courses m aydevelop syllabus and

content on an ongoing

basis.

Often determined by

choice o f textbook andend-o f-term examination.

Wide r anging syllabus:

vocabulary f rom diffe rent

are as and diffe rent styles




CO URSE O BJE CTIV ES

Defined precisely

according t o the needs

analysis

Individual objectives:

culture, t raveling

abroad, obt aining a

bette r job.

Examination courses: fixed pre-dete rmined

objectives




M E THODO L OG Y

Communicative ELT

methodology

Communication

skills t raining

Communicative ELT

methodology




T RAIN ERS

N eed the f ollowing

mix o f knowledge

and skills:

ELTmethodology

Communicative skills t raining

Knowledge o f

business content

Need the f ollowing

mix o f knowledge

and skills:

ELTmethodology




E V ALUATION OF P R OG RESS

An o ff-the-shelf

Business English test

may be used by s ome

organizations.

Inf ormal assess ment:

e mphasis on success o f

communication

Formal oral and written

examination evaluating

accuracy, fluency and

gene ral communicative

ability.

Inf ormal assess ment:

accuracy, appropriacy

o f vocabulary andpronunciation.




MATERIALS

Off-the-shelf

mate rials f or business English but may not

meet needs o f group

or course, then it may

be necess ary t o

develop mate rials f or

a specific course or

t o add authentic

mate rial.

Wide choice o f o ff-

the-shelf mate rial f or gene ral English f or all

the levels. Mate rials

development not

required by the

te ache r.



Business English

LANGUAG E

KNOWLEDG E

COMMUNICATION

S KILLS

GRAMMAR

V OCABULARY

PRONUNCIATION

PRES ENTATIONS

MEETING S

TELEPH ONING

WRITTEN REPORTS



Business English

LANGUAG E

KNOWLEDG

E

GRAMMAR

Cle ar rules

S ome cases o f

ambiguity

BrE or AmE

VOCABULARY

S pecialist/S pecialist S pecialist/non-S pec.

G ene ralist/G ene ralist

PRONUNCIATION

S ome SS have a re al need

No o ff-the-shelf

mate rials f or

BS



Business English

COMMUNICATION

S KILLS

PRES ENTATIONS

MEETING S

TELEPH ONING

WRITTENDOCUMENTATION



The Learners² ObjectivesThe Learners² Objectives

ACCURACY

EFFECTIVENESS FLUENCY



The Learners² Objectives

ACCURACYACCURACY

Language Knowledge Language Knowledge

Black or white Black or white

Easie r f or t raine r t o assess and f or student t o see Easie r f or t raine r t o assess and f or student t o see

the improve ment the improve ment

FLUENCYFLUENCY andand EFFECTIVENESSEFFECTIVENESS

Native spe ake r

competence

Ze ro

competence




FLUENCYOF COMMUNICATION

S peed o f S pe aking

Outside o f range: uncom f ort able gaps or incomprehensibility due t o speed

´The pe rception o f the listene rµ

Eff ort o f S pe aking

Impossible t o dete rmine and compare

Ask the spe ake r




EFFECTIVENESS

Impact ² Variety ² Conciseness S tylistic fe ature

Part o f the media, part o f the mess age

Behavioural fe atures cont ributing the use o f hand and arm gestures

the use o f eye cont act

the use o f vocal variety

the use o f visual aids movingwithin the audience are a

handling questions

handling difficult audiences



The Business English Trainer

No single pro file: environment + le arne rs·No single pro file: environment + le arne rs·

de mands de mands

A Language Te ache r +A Language Te ache r + P ERS O NAL SK I LLS P ERS O NAL SK I LLS

an out going pe rs onalityan out going pe rs onality

a good ne gotiat ora good ne gotiat or

curious and inte rested in business curious and inte rested in business



Final Words

³You get the best out of others when you give the best of yourself.´

Harry Firestone

³A man without a smiling face must not open a shop.´

Chinese Proverb

³People who enjoy what they are doing invariably do it well.´

Joe Gibbs.



dianacport [email protected]

www.dianabusiness.blogspot.com

www.slideshare.net/dianacport o

teaching business english 814

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