teaching media entrepreneurship
TRANSCRIPT
Teaching Media Entrepreneurship as a Collaborative Activity
Rachele KanigelSan Francisco State University
[email protected]/@jourprof
View this presentation at
http://www.slideshare.net/rachelekanigel7/teaching-media-
entrepreneurship
Media Entrepreneurship at SFSU
• JOUR 500 The Contemporary Magazine – students study “magazinology” and work in teams to create a launch plan for a new magazine
Media Entrepreneurship at SFSU
• JOUR 500 The Contemporary Magazine – students study “magazinology” and work in teams to create a launch plan for a new magazine
• JOUR 675 News Entrepreneurship – students study media entrepreneurship and work in teams to create a business plan for a digital media business
Weeks 1-4
Introduction to magazine/entrepreneurship concepts:
– History of magazines/media businesses– Finding a need and filling it– Challenges of making a media business work– Case studies of successful and unsuccessful
magazines/media businesses– How to pitch ideas
Week 5
– Each student presents a 60-second elevator pitch
– Students choose most viable ideas
– Students form teams of 4-6
Students pitch ideas for team projects
Weeks 6-13Workshops
– Design thinking– Writing a mission statement– Needfinding– Magazine/product design– Budgeting/P&L statements– Advertising and other revenue streams– Marketing/building an audience
Workshop: Design Thinking
Workshop: Design Thinking
Resource
http://dschool.stanford.edu/dgift/
Field trips and guest speakers
Field trips and guest speakers
Weekly Worksheets
Weekly team meetings/work sessions
Week 14Students rehearse team pitches
Week 15 Pitch DayStudents pitch to panel of professionals
Week 15 Pitch DayStudents pitch to panel of professionals
Each judge gets $2 million to invest
Pros “invest” venture capital
Pros Invest Venture Capital
Projects
Projects
Projects
Real-world Results
Magazine course website
https://contemporarymagazine.wordpress.com/
News Entrepreneurship course website
https://sfmediastartups.wordpress.com/
The biggest challenge?
Getting students to work together!
Common problems
• One person dominates• Students have conflicting ideas• One or more students don’t do their part• One person ends up doing all the work• Students don’t tell me about the tensions until
it’s late in the semester.
Solutions
• Students get two grades for project – one for personal contributions and one for group
• Students evaluate themselves and each other at midterm and at end of semester
• Professor has weekly progress meetings with each group
Contact
Rachele KanigelSan Francisco State University
[email protected]@jourprof
View this presentation at http://www.slideshare.net/rachelekanigel7/
teaching-media-entrepreneurship