Course Outline

Program Master of Business AdministrationCourse Managing Innovation and Technological ChangeCourse Code MTKT 5323Status ElectiveLevel MasterCredit Hours 3 credits Prerequisite NoneEvaluation Individual assignments

Article discussions/ Case study PresentationsMid-Term TestFinal Exam

20 % 10 %

10 % 20% 40 %

Instructors Dr Norain IsmailTel. : 06-283 3204; h/p 017-2199670E-mail : norain@utem.edu.my

Dr Mohd Fazli Mohd SamTel: 06-283 3182; h/p 013-3416138E-mail : mohd.fazli@utem.edu.my

Lecture Time Wednesday 6.30 – 10.00pm Semester September 2015Course Objectives Understand the needs to conduct analysis about the

technological change and create the necessary innovation in response to the changes.

Course Synopsis This course examines successful product and process innovation in industry, as well as the effective organisation and management of the technological changes process in new venture, multi divisional and multinational enterprise. Students will examine issues of creativity, knowledge and skills, working environment and infrastructure required for innovation, study the tools that are needed to evaluate innovation, and explore the techniques required to manage innovations success and adoption.

FACULTY OF TECHNOLOGY MANAGEMENT AND TECHNOPRENEURSHIP

MASTER OF BUSINESS ADMINISTRATION

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Reading materials Schilling, M.A., (2013). Strategic Management of Technological Innovation, 4th Edition. McGraw-Hill.

White, M.A. and Bruton, G.D. (2011). The Management of Technology and Innovation: A Strategic Approach, 2nd Edition. Cengage South-Western.

Crawford, M. and Di Benedetto, A. (2011). New Products Management, 10th Edition. McGraw-Hill International Edition.

Betz, F. (2011). Managing Technological Innovation: Competitive Advantage from Change. John Wiley and Sons.

Tidd, J., Bessant, J. and Pavitt, K. (2005). Managing Innovation: Integrating Technological, Market and Organisational Change. John Wiley and Sons.

Narayanan, V.K., (2001). Managing Technology and Innovation for Competitive Advantage, Prentice-Hall, New Jersey.

Weekly reading supplement Week 1:

Delivering economic transformation through STIPresentation by:Tan Sri Ahmad Tajuddin Ali, President, Academy of Sciences Malaysia.

Week 2:Ashford, N. A. and Hall, R. P. ‘Regulation-Induced innovations for sustainable development’ Sustainability, No. 3, pp. 270-292.

Week 3:Critical factors for global competitiveness

Week 4:Case study

Week 5:Chapter 6: Innovation – The Pathway to Threefold Sustainability” in The Steilmann Report: The Wealth of People: An Intelligent Economy for the 21 st Century Lehner, Franz, Charles, Anthony, Bieri, Stephan, and Paleocrassas, Yannis (eds.) Brainduct ® - digital edition, 2001, pp 233-274.

Week 6:Measuring innovation for National Prosperity, Innovation Framework Report, 2004

Week 8:Case study

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Week 9:1. Ahmed Hassanien, Crispin Dale, (2012),"Drivers and barriers

of new product development and innovation in event venues: A multiple case study", Journal of Facilities Management, Vol. 10 Iss: 1 pp. 75 – 92

2. Yohanes Kristianto, Mian Ajmal, Richard Addo Tenkorang, Matloub Hussain, (2012),"A study of technology adoption in manufacturing firms", Journal of Manufacturing Technology Management, Vol. 23 Iss: 2 pp. 198 - 211

Week 10:Bashar S. Gammoh, Kevin Voss, (2012),"Alliance competence: The moderating role of valence of alliance experience", European Journal of Marketing, Vol. 47 Iss: 5 (Date online 11/6/2012)

Week 11:Case study

Week 12:Case study

Week 13:1. Taekyung Park, Jaehoon Rhee, (2012),"Antecedents of

knowledge competency and performance in Born Globals: the moderating effects of absorptive capacity", Management Decision, Vol. 50 Iss: 8 (Date online 31/7/2012)

2. Inkpen, A. C. (2005) “Learning through alliances: General Motors and NUMMI”, California Management Review, Vol. 47, No. 4, pp. 114-136.

WEEKLY LEARNING PLANWEE

KDATE TOPICS ASSIGNMENT

Proposed Readings

1 Dr Norain

Introduction to Course

Introduction to technology and innovation

Importance of technology and innovationKey definitions of technology The importance of managing technologyKey definitions of innovationThe role of innovation on national economy, customer’s need and technological change

Chapter 1 and 2Schilling, M.A.

Policy/ Regulation-Induced innovations for sustainable development

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2Dr

Mohd Fazli

The Process of Technological Change

The process of managing technologyTools for managing innovationStructuring the examination of managing technology innovation (MTI)

Chapter 3 Narayanan, 2001

3Dr

Mohd Fazli

Strategy and the Management of Technology and Innovation

What is strategy?Centrality of MTI in strategic managementThe strategic process in MTIThe next steps in integrating MTI and strategy

Chapter 6, Schilling, M.A.

Innovation, strategy and identity: a case study from the industry

4 Dr Norain

Innovation Planning

A complex process of planningTo innovate or not to innovate?Types of innovationInnovation planning processApplication of the planning processFactors for innovation planningTechnological stages and planning (start-up, growth, maturity and decline)Developing a climate for innovation

Chapter 8, 9, 10Schilling, M.A.

Review innovation models of other countriesInnovation for sustainable wealth

Measuring innovation for national prosperity

5Dr

Mohd Fazli

Innovation: Evaluation and Control

Evaluation and control processImplementing Evaluation and control Other concerns in evaluation and control

Chapter 12Schilling, M.A

6 Dr Mohd Fazli

New Product, New Process

What is new productNew product development The seven myths of the new product process

Chapter 11Schilling, M.A.

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Predicting new product success Using models of NPD for commercial success Analytical attribute approaches: Trade-Off analysis and qualitative technique

7Dr

Norain

Intellectual Property and Innovation

New inventions and creative worksDifferent forms of IPRsIP from policy perspectivesHow IPRs affect innovative activity IP as strategic asset

Managing Intellectual PropertyFitzssimons C and Jones T

8Dr

Norain

Legal Aspects of Managing Technology

Open innovationCompetition law in managing innovationCommercial law Data protection and privacy

Legal Aspects of Managing TechnologyBurgunder L

Mid-term test2.5 hour

paper

9Dr

Mohd Fazli

Acquisition of Technology Planning Inter- vs. Intra-organisational acquisitionStructuring a culture for new technologyBlending multi-organisational cultures

Chapter 6, 7White & Bruton

Technology adoption and NPD

Alliance competence

Case study

10Dr

Mohd Fazli

Acquisition of technology: Evaluation and Control

Occurrence of evaluation and controlAlliance/Acquisition capabilitiesGap Analysis Measuring performance, dealing with escalating commitment problems, feedback for future activities

Chapter 8White & Bruton

Case study

11 Dr Norain

Organisational Learning and Knowledge Management

Organisational learning

Chapter 10White & Bruton

Learning through alliance

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Knowledge managementUsing organisational learning and knowledge management

12Dr

Mohd Fazli

Technological change

The roles of research in universities and public labs in economic catch-upProcess of Technology Change: DiffusionModelling technological change- Technology s-curve- Linear model of innovation

o Actor-network theory

o Social shaping of technology

o Open Innovationo User innovation

Policies

A book edited by Grazia D. Santangelo

Chapter 4Narayanan, 2001

Articles on theories

13 Dr Norain

Technological change

The roles of Multi National Corporations (MNCs) in economic catch-up

Technological change as a social processInvention – innovation – diffusion- Diffusion of innovations

theory- Technology acceptance

model- Theory of reasoned action- Unified Theory of

Acceptance and Use of Technology

A book edited by Grazia D. Santangelo

Articles on theories

14 Dr Norain

Managing Future Technologies and Reflections

Waves of innovation and predicting the futurePredicted future technologiesApplication to MTI

Submit individual assignments &Individual presentations

15Revision week

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Weekly individual assignments

Students are supplied a list of reading materials to be discussed during the lecture of a particular week. Students are required to engage in an intellectual discourse on the reading materials supplied. Different individuals will lead the discussion by presenting their findings and gaining insights from other students at the end of his/her presentation. The printed version of the presentation needs to be submitted to the instructor. Marks will be given based on the presentation and other students will gain marks through their participation in the discussion. Therefore, each week students will need to be prepared and participate actively in the discussion sessions to obtain their assessment marks. Marks are allocated based on the rubric as attached.

Written group assignment

Assignment Overview: A key requirement is for student teams to gain access to managers at a firm (small or large) with significant activities in technological innovation. Their brief is to interview one to three managers at the firm to understand innovation “in practice”. The exercise is intended to be a learning opportunity for students to explore the main lessons of each course module: to develop questions for the managers based on what they have learned, to interview managers, and then to document how they could apply, are applied and could be improved upon in a particular company. This is an opportunity to examine how managing innovation works “in practice” building on the experience of managers.

a) Identify a firm of your choice with one or more managers willing to be interviewed (for 1 – 1.5 hours) for your class assignment. Where possible try to interview at least two people in different positions. While you can choose the firm, there are a number of constraints; most important, the firm must be built around one or more innovative technologies as a source of its competitive advantage (i.e. not strictly service firms or consulting firms). Similarly, there are few constraints on who you interview, only that the manager(s) must have responsibility for innovation i.e. Chief Technology Officer, Head of R&D, Chief Operating Officer, VP or Director R&D, VP or Director Applications, Head of Engineering etc.

b) Develop a list of questions to ask the manager(s), designed to that capture the lessons and key practices from the course (i.e. the innovation processes for exploring an innovation, the innovation structures and incentives for executing innovations etc.). These questions should be structured so that you can address whether the various innovation practices covered in the course are used, how they are organized, what are their strengths, what are their limitations in the “real world.”

c) Write up an analysis of your interview(s) including background information about the firm (age, size, technology, market application, stage in the innovation cycle), your questions, your assessment of the firm’s strengths and weaknesses in implementing “best practices” for the aspect of innovation covered in the course. Also include recommendations on how they might improve and your insights into the challenges associated with implementing the processes, structures and strategies covered in class in real world situations. Finally document

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any related practices – processes, structures or strategies that the manager emphasized but we overlooked in class.

Specific instructions:1. Exploring innovation The focus here is to understand the methods that companies use when selecting and refining a particular business concept/project: How did market and technology dynamics provide opportunities for the company? How was the opportunity concept developed? Was it a “technology looking for a home” or a need looking to be met? What sources of ideas were consulted? What methods were used – brainstorming, lead user analysis etc.? How were the risks assessed and prioritized? How did the company plan the order in which technical experiments were done – according to a standard stage-gate, by risk, by investor demands?

2. Executing innovation The focus here should be on the structures and incentives the organization utilizes to effectively allow talented individuals (from different functions) to execute innovation processes: How was the entire innovation process structured? Is it a stage-gate process? Are many activities undertaken in parallel? How are R&D teams designed? What is the incentive structure within a team and across teams? What types of incentives are given to technical and business people engaged in the process? Are outside individuals part of the innovation process – for example out-sourced R&D, community-based users such as open source, academics? If so, what are the incentives for them? How is IP managed in these external relationships?

3. Exploiting innovation Lastly, it is important to understand the strategies that a firm must consider to most effectively exploit the value of their innovation, including innovation platforms that incorporate multiple product options, portfolios and standards. What are the drivers of commercialization? Does the firm have strong IP? How much do they rely on other assets such as market channels, brand etc.? Does the firm engage in strategic partnerships? If so, what are the basic factors that make this partnership-based approach effective? Which markets and customers will be the initial focus; which portfolio of projects will provide early success and a platform for the future? Does the firm have a platform strategy? What are the challenges of managing platforms and portfolios for the firm?

Additional Guidelines Please limit your reports to 10-15 pages, double-spaced. This assignment will account for 20% of your final grade. Deadline: Written assignment Week 13, presentation Week 14

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