team gamblers presentation_mn319
DESCRIPTION
TRANSCRIPT
mn319 1
MN319Market Sector Digital Review
Team Gamblers
03/05/2013
Team Profile
03/05/2013 mn319 2
Michael Devine• Second year business student, competitive, driven, sociable and interested in
sport, marketing and music.
Sinead Eardley• Business and management student, Interested in various areas from sports to
travel and fashion. Hoping to pursue a career in Event Management, Marketing, Digital Marketing or PR.
Conor Egan• Business management, event co-ordination, banking, digital marketing, health and
fitness and positive thinking
Alice McGinley• Business management, marketing, advertising, event management, social media,
team leader, communication, motivated, negotiating skills, outgoing and fun.
mn319 303/05/2013
GamblingBet365.com
BetfairLadbrokes
Boylesports.com
PaddyPower
Tools Used !
mn319 4
Market Overview
03/05/2013
500+ Bookmakers Globally
•Bet365 (ranked #1 online)
•Advertising campaigns•Money back specials•Price differences
•Betdaq•Titan Bet
Promo Tools
mn319 5
Brands
03/05/2013
PaddyPower•1988•Largest recognised both Nationally and Internationally
Ladbrokes
•1886•Largest UK betting firm
Betfair
•2000•Largest Online betting firm
Bet365
•2000•Largest private employer in Stoke-On-Trent•Employs 2100 people
Boylesports
•1982•Irelands largest Independent bookmaker
Digital Marketing
mn31903/05/2013 6
Website Review
Mobile Review
BOSS Metrics Reports
Social Media Review
mn319 7
Website Review
03/05/2013
Modern Gambling Market is heavily reliant on the success of companies websites.
The five selected bookmakers have websites & offer financial incentives to open an account with them.
Bet365 is the easiest to navigate & well structured .
Ladbrokes doesn’t offer account holders the option to stream live sport from their preferred website.
mn319 8
Mobile Review
03/05/2013
The five selected bookmakers have mobile friendly websites.
Most scored 6/6 .
Ladbrokes scored 5/6 – took to long to load the site.
Paddy Power is the easiest to use. Live sports streaming available.
Use QrCode™ technology.
Customer support instantly available through live chat
mn319 9
BOSS Metrics Report: Facebook
03/05/2013
mn319 10
Facebook Top Stories...
03/05/2013
mn319 11
BOSS Metrics Report: Twitter
03/05/2013
mn319 12
Twitter Top Stories..
03/05/2013
mn319 13
Social Media Review
All use Facebook, Twitter and have active Websites.
Paddy Power - huge presence on all social media networks. Leading company on Facebook, Twitter and mobile review.
Bet365 – easiest to use website, high activity on Twitter. Low activity on Facebook.
Betfair are in 2nd place with Facebook and Twitter.
Boylesports and Ladbrokes have a steady presence on all social media networks.
03/05/2013
mn319 14
Promotional Sites
03/05/2013
Socialmedia.ie
Wordpress
You Tube
Slideshare.net
mn319 15
Conclusion
03/05/2013
Paddy Power is the most active bookmaker on social media forums, using sites such as facebook and twitter to promote their services.
Paddy Power consistently engage with ‘followers’ and ‘fans’ on a day-to-day basis.
Facebook fans respond to photos that are non-related to the industry.
Twitter fans are more responsive to gambling related feeds.
Ladbrokes and Paddy Power have a huge advertising presence both online and offline.
o Our report has proven Ladbrokes are not as effective when dealing directly with their consumers as Paddy Power are.
mn319 16
Appendix
03/05/2013
https://www.facebook.com/paddypower?ref=ts&fref=tshttps://www.facebook.com/LadbrokesIreland?fref=tshttps://www.facebook.com/pages/Bet365-Tips/342582022524552https://www.facebook.com/Betfair?ref=ts&fref=tshttps://www.facebook.com/boylesports?fref=ts
https://twitter.com/paddypower https://twitter.com/Ladbrokes https://twitter.com/bet365 https://twitter.com/Boylesports https://twitter.com/Betfair
Websites www.ladbrokes.com/www.bet365.com/www.betfair.com/www.boylesports.com/www.paddypower.com/