team metrixs second presentation

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Team Metrix

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Page 1: Team metrixs second presentation

Team Metrix

Page 2: Team metrixs second presentation
Page 3: Team metrixs second presentation

Campaign Logs

COMPETITOR NAME/URL WEB SITE OBSERAVATIONS SOCIAL MEDIA PRESNECE COMMON POSITIONING WORDS

BLOG OBSERVATIONS OPPORTUNITIES

http://www.optimumnutrition.ie/ http://www.facebook.com/teamoptimumnutrition

Optimum Nutrition Using CTA and special offers

Facebook page, 255,955 likes · 15,956 talking about thisTwitter—1288 following

Easy to use SimpleComprehensive

Focus on Products Link all Social Media together

http://www.ultimatenutrition.com/

Ultimate Nutrition Unclear CTA and long forms

Facebook page, 262,755 likes. 2273 talking about this Twitter- 1781 following

Expert/ExpertiseComprehensiveDedicated

Focus on products Use clear CTA

http://www.facebook.com/hollandandbarrett

Holland and Barrett Facebook page 4663 like. 805 talking about this

Twitter- 3495 following

Expert/ExpertiseComprehensiveDedicated

Mostly self-promotion Focus on products

Watch-out for over-used termsCan position as thought-leader

http://www.facebook.com/PitbullNS

Pit-bull Nutrition Facebook page 2143 likes. 228 talking about this.

Twitter-271 following

Dedicated Mostly self-promotion Focus on products

Use clear CTA

http://www.facebook.com/evopro.nutritionireland?fref=ts

EvPro (Kildare) Facebook page 824 friends. Thought-leader Disjointed and not updated often No Blog

Should make a Twitter page

Page 4: Team metrixs second presentation

BOSS METRICS

Page 5: Team metrixs second presentation

Overall changeFacebook: • Increased followership from 719 to 845• Posted more regularly• Ran more competitions• Endorsed more athletes

Twitter:• Increased followership from 500 to 585• Increased number of tweets from 200 to 279• Increased links from twitter page to Facebook and website

Wordpress:• Created a brand new blog for the company to share

information.

Page 6: Team metrixs second presentation

Useful Links• Website: http://www.rosnutrition.com/ie/home

• Facebook: http://www.facebook.com/rosnutritiongroup?fref=ts

• Twitter: https://twitter.com/ROSNUTRITIONGRP

• Wordpress: http://rosnutrition2012.wordpress.com/

• Video Blog: http://www.youtube.com/watch?feature=player_embedded&v=Vnv8fbwF4pw

Page 7: Team metrixs second presentation

Thank You