team scamper road2 ideas_nano ganesha

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INNOVATION II NANO GANESH Road 2 Ideas – Innovation Run

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Page 1: Team scamper road2 ideas_nano ganesha

INNOVATION II NANO GANESH

Road 2 Ideas –Innovation Run

Page 2: Team scamper road2 ideas_nano ganesha

IntroductionCREATOR

Mr. Santosh Ostwal- Rural innovator and Entrepreneur.

Founder of Ossian Agro Automation

WHAT IS IT?An electronic

interface device connected to

electromechanical starter of water pump motor. Is connected to

mobile phone so that remote controlling is enabled by

callingRECOGNITION

Nokia Calling Innovators WinnersVilligro Wantrapreneur Business

Plan Winner

WHENResearch

work done in 2007

Launched in 2008

Page 3: Team scamper road2 ideas_nano ganesha

Need of an Automated Device-Consumer Insight

Load Shedding

Frequent interruptions in electricity supply

On field Trips during the midnight, extreme weather conditions

Fear of wild animals on field, especially during

the night.Delay in on/off of the pump Wastage of electricity & water

supply. Sometimes even a catastrophe.!

Page 4: Team scamper road2 ideas_nano ganesha

Farmer’s Dilemma

Page 5: Team scamper road2 ideas_nano ganesha

Market

Target Group

Farmers

Rural Water Supply

Schemes

Urban

Domestic/Industries

Page 6: Team scamper road2 ideas_nano ganesha

Set up2 mobile phones and a remote modem

like instrument (Nano Ganesh)fixed to the motor

along with a mobile phone .

Dial the no. with the specific code for each

operation

Connected to any existing electrical starter

and motor pumps.

Ringtone Audio sensors facilitate the activation

of device Seprarate ringtone for each operation

linked to a code.

A>Availability of power

supply at the motor site

B> On/ Off status of the

pump.

C>Remote switching on &

off of the pump Save

time energy, save

electricity & water

supply/.

Page 7: Team scamper road2 ideas_nano ganesha

How it works ?? http://www.youtube.com/watch?v=A

bvMp52upe0 http://www.youtube.com/watch?v=Q

5gfWt30Pjk

Page 8: Team scamper road2 ideas_nano ganesha

Within the SandboxNano Ganesha follows all 6 non-negotiable

principles. Its adherence to

Environmental Sustainability & Social Equity Focus deserves

special mention. ENVIRONMENTAL SUSTAINABILITYFacillitates Drip Irrigation which conserves Water.Keeps soil moist and reduces Soil ErosionerSaves fertilizer through effective usage by FertigationSaves fuel and travel cost in cases where vehicle was used to reach pump

SOCIAL EQUITYTraining rural technochrats for free in Maharashtra-Agro Electronics Commandos.Spreading knowledge base through this initiative

Page 9: Team scamper road2 ideas_nano ganesha

Functionality

Auto Remote facility

Inbuilt Voltage regulator

In built memory back-up

Indicators

Zero load bounce back circuitry

A pump can be made on /off by a mobile phone or any landline phone from any distance.One can run the pump set manually. Hence, irrigation can be continued even if the system is connected to the starter.

Mains on, Code transmission on, starter on. Code transmission-for detecting the key operations from the remote end mobile to pump end mobile.Inbuilt charging for the on site phone in models (B & C)

To prevent the resetting of the units in case of heavy electrical load transients.

To operate the unit in electricity wide supply variation in the rural area

Page 10: Team scamper road2 ideas_nano ganesha

Existing model Available in 3 types

Type A- Rs 560/-

Type B- Rs 1700/-

Type C- Rs 2800/-

Inbuilt mobile charging device for mobile phone installed in the

motor.

Sales in 4 districts across Maharashtra covering around 2500

villages and selling approx. 50,000/- units in an year.

Margin to the company at approx. 4-5% on each unit.

Distribution Model

Demonstrations during panchyat meets infront of key opinion

leaders.

Orders made in bulk to the head of the villageto the

distributor.

1 Year Warranty (Service provided by trained technicians) and

works till 4 years.

Page 11: Team scamper road2 ideas_nano ganesha

STRENGTHS

Automatic On/Off of water pumps from

distant place

Unlimited Range of operation with the

presence of telecom network

Information on power supply availability

Time saved on commuting till the water

pump at odd hours. Works on low voltage

Safety concerns resolved

Affordable Price- Rs 2800/- per set

Device Works under severe weather

conditions.

Easy installation (2-3 hours) & usage- just

requires a low cost mobile handset.

Saving electricity and water supply.

Weaknesses:-

Post Purchase services.

Lack of integrated Distribution

Model

Cannot be used during the

rains or high rain fed areas

Arrangement of waterproof

cage for the phone attached to

the pump Lack of connectivity.

Opportunities

Mobile Phone Penetration in

Indian rural areas

Differentiation of service

provider with such a VAS.

Pioneer Advantage

Increase customer base after

patenting.

Threats:-

Inadequate Mobile Phone

network infrastructure

Page 12: Team scamper road2 ideas_nano ganesha

Competition Analysis Thermodynamic Sensor enabled motors Water Level Sensor enabled motors USP of Nano Ganesha

Can check the power fluctuations and remotely

switch on/off the pump without going on site.

Works best sprinkler/drip irrigation in water

supplyconstrained areas

Works on High Horse Power-appprox 30 HPconsumes

less electricity (Works on Low voltage as low as 260

Volt)

Page 13: Team scamper road2 ideas_nano ganesha

Rural subscription increased from 219.09 million to 236.21 million, and the Rural Teledensity increased from 26.43 to 28.42. The year-on-year (Y-O-Y) growth rate of Rural Teledensity for Sep-10 is 54.00 % . The % increase in rural subscribers is 32% in 2010.Thus, with this expected growth rate, the growth of Nano Ganesha can be predicted to be very high.

Growth Expectations vis a Vis Growth in Telecom sector

Page 14: Team scamper road2 ideas_nano ganesha

Impact

TELECOM

Increased mobile users

Nano ganesha requires mobile

connection

Tapping of untapped rural VAS market

Increased rural

penetration

CSR- Supporting

entrepreneural initiatives in agriculture

Page 15: Team scamper road2 ideas_nano ganesha

ImpactSOCIO-ECONOMIC

Savings in Oppurtunity Cost( time& effort). 1 labor shift saved

by 1 pumpImproved rural Communication through mobile

connectivity. Increase in usage of ganesha means

more mobiles.

Saving electricity&water. 1pump saves 3unit electricity, 1000lit watr

yield →Better yield.Better revenue

Every 1% increase in

teledensity=0.6% GDP

growth

Impetus to availability of

other rural VAS eg. Mobile

banking,health care,agro

tips etc

Improvement in rural telecom

infrastructure

Creation of Employment- Local

electricians are trained to handle

repair works of Nano Ganesha

Training Agro Electronic

Commandos

Page 16: Team scamper road2 ideas_nano ganesha

Recommendations for the next Level

Sales and Distribution>Tie ups with water

pump dealers >Affiliating with

government so that it can be

incorporated in existing

development programs and also

be subsidized.

Feedback system

Creating a system which also delivers

SMS whenever pump is started or

stopped.

Management

>Patent Acquisition>Tie ups with Governmental

Programs to get it subsidized .

>Increase in margin for manufacturer

and

Page 17: Team scamper road2 ideas_nano ganesha

References

http://www.alibaba.com/product-free/110941974/Agriculture_Pump_Cell_Phone_Remote_Starter.html

The Indian Telecom Services Performance Indicators July - September 2010

www.nanoganesha.com

Page 18: Team scamper road2 ideas_nano ganesha

THANK YOU

Team Scamper Somya Bhargava Sukesha Sajwan Sonali Abrol Shaurya Bhushan Tyagi