team up with jognn and awhonn lifelines...76% of jognn subscribers read almost every issue. 86% of...

TEAM UP WITH JOGNN AND AWHONN LIFELINES

A leader among international nursing associations, the Association of Women’s Health,Obstetric and Neonatal Nurses represents more than 22,000 health care professionals inthe United States, Canada, and abroad who are dedicated to establishing and promotingthe highest standards of nursing practice. AWHONN members practice in a variety ofsettings such as hospitals, home health agencies, physicians’ offices, universities, andpublic health agencies. They are staff nurses, nurse-midwives, nurse practitioners,professors, nurse scientists, administrators, managers and entrepreneurs. It is this richdiversity of skills, settings, and experience that puts AWHONN at the forefront ofwomen’s health and neonatal nursing.

A LEADER IN THE HEALTH CARE OF WOMEN AND NEWBORNS

• AWHONN members assess, treat, prescribe, medicate and provide dailyhands-on therapies and care to women and newborns.

• Now more than ever, AWHONN nurses recommend prescriptions andhandle direct purchasing decisions for their organizations.

AWHONN2000 L Street, N.W., Suite 740Washington, DC 20036Telephone: (800) 673-8499Fax: (202) 728-0575www.awhonn.org

SAGE Publications

2455 Teller Road, Thousand Oaks, CA 91320 U.S.A.Tel: 805-499-0721, ext. 7160 • Fax: 805-499-8096E-mail: [email protected] • www.sagepub.com

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Please contact the publisher for updates on topics for upcoming issues.

AWHONN Lifelines invites manufacturers to submit press releases or new product information to beconsidered for the News columns. These listings are free of charge but subject to approval from theAWHONN Lifelines editors and published on a space-available basis.

If you have a new product, drug, device, or service, please send your materials to:

AWHONN Lifelines’ NewsAttn: Executive Editor60 Cardinal LaneGlenwood Springs, CO 81601 U.S.A.Fax: (970) 947-9784Or E-mail: [email protected]

AWHONN LIFELINES http://awhonnlifelines.awhonn.org

The official clinical practice management journal ofAWHONN, focusing on all areas of women’s health.

EDITORIAL PERSONNELAnne Katz, PhD, RN, EditorCarolyn Davis Cockey, MLS, Executive Editor

This award-winning journal is read by more than 22,000 nurses, nursepractitioners and other health professionals who provide direct care to women and newborns.AWHONN Lifelines covers the most recent and important health care trends and current practiceissues in a concise, practical, and easy-to-read format. From expert, peer-reviewed features, the latestin clinical trends, opinions, innovations, health policy updates and breaking news, to the newestdrugs, devices and alternative/complementary therapies, AWHONN Lifelines is a “must-read” forthe most compelling health care information on women’s health, newborn care and professionalnursing issues.


Issue Bonus Distribution/Value-Added Opportunities

February/March Midwest Nursing Research Society Conference

April/May American College of Nurse Midwives ConferenceAWHONN Conference

June/July International Lactation Consultant Association Conference

August/September Readex® Ad Test Issue!

October/November

December/January

AWHONN LIFELINES CALENDAR – 2005

Please contact the publisher for updates on topics for upcoming issues.

Issue Theme for “Clinical Issues” Section Bonus Distribution/Value-Added Opportunities

January/February Nutrition Midwest Nursing Research Society Conference

March/April Women’s Mental Health

AWHONN ConferenceMay/June Support in Childbearing American College of Nurse Midwives Conference

International Lactation Consultant Conference

July/August Health Disparities

September/October Alternative Care Models (tentative)

November/December Safety Issues in OGN Care (tentative) Readex® Ad test issue!

SAGE Publications


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nJOURNAL OF OBSTETRIC, GYNECOLOGIC,AND NEONATAL NURSING (JOGNN)

http://jognn.awhonn.org

The official peer-reviewed journal of AWHONN, focusingon women’s health, obstetrics, and neonatal nursing.

EDITORIAL PERSONNELNancy K. Lowe, RN, CNM, PhD, FACNM, EditorMargaret Kearney, RNC, PhD, FAAN, Associate Editor

Now in its 34th year of publication, JOGNN examines the most recent practice, research, policy, opinionsand trends in the care of women, childbearing families and newborns. JOGNN presents the clinicalscholarship that is the driving force behind the nursing profession.

Written by and for nurses, nurse practitioners, and other health care professionals, JOGNN keeps over22,000 readers in touch with clinical research in the fields of women’s health, obstetrics, and neonatal care.JOGNN is a premier resource that helps readers incorporate changing realities into their practice and planfor the future.

JOGNN EDITORIAL CALENDAR – 2005

WHO’S READING JOGNN AND AWHONN LIFELINES ?

JOGNN and AWHONN Lifelines readers assess, treat, prescribe, medicate and provide daily hands-ontherapies and care to women and newborns.

• 71% of the readers are directly involved in purchasing decisions for theirorganizations.

• 70% of the readers discuss prescription choices with their patients.

• Over the past 12 months, 82% of the readers have responded to ads in JOGNNand 85% have responded to ads in Lifelines.

Source of reader demographics: Reader Surveys – 2003, and Readex® ReaderSurveys conducted with Aug/Sept 2003 Lifelines and Jan/Feb 2004 JOGNN.

AREAS OF CLINICAL FOCUS


JOB TITLE/ FUNCTION

NurseMidwife

4%

Staff Nurse48%

Case Manager1%

Nurse Manager15%

Clinical NurseSpecialist

5%Other/Multiple Roles

19%

NursePractitioner

8%

35%

30%

25%

20%

15%

10%

5%

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76% of JOGNN subscribers read almost every issue.

86% of Lifelines subscribers read almost every issue.

More women’s health andOb/Gyn nurses read JOGNNand AWHONN Lifelines thanany other journal in the field.

HOW MANY JOGNNISSUES READ OF LAST 4

AVERAGE READERSHIPOF EACH ISSUE OF JOGNN

HOW MANY LIFELINESISSUES READ OF LAST 4

AVERAGE READERSHIPOF EACH ISSUE OF LIFELINES

4 of 447%

1 of 46%2 of 4

17%

3 of 429% 45-60 Minutes

33%

Over 60 Minutes32%

30-45 Minutes27%

0-30 Minutes8%

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TOP SIX JOURNALS IN MATERNAL/CHILD NURSING BY CIRCULATION

Source of reader demographics: Reader Surveys – 2003, and Readex® ReaderSurveys conducted with Aug/Sept 2003 Lifelines and Jan/Feb 2004 JOGNN.

Source of competitive information: SRDS and publisher-provided data for 2004.

25,000

20,000

15,000

10,000

5,000

0

45-60 Minutes38%

Over 60 Minutes29%

30-45 Minutes27%

0-30 Minutes6%4 of 4

49%

1 of 42%

2 of 412%

3 of 437%

Read

ership


ONLINE ADVERTISING OPPORTUNITIES

AAAAAWHONN LifWHONN LifWHONN LifWHONN LifWHONN Lifelines:elines:elines:elines:elines: hhhhhttp://attp://attp://attp://attp://awhonnlifwhonnlifwhonnlifwhonnlifwhonnlifelineselineselineselineselines.a.a.a.a.awhonn.orwhonn.orwhonn.orwhonn.orwhonn.orgggggJOGNN:JOGNN:JOGNN:JOGNN:JOGNN: hhhhhttp://jottp://jottp://jottp://jottp://jognn.agnn.agnn.agnn.agnn.awhonn.orwhonn.orwhonn.orwhonn.orwhonn.orggggg

BANNER ADVERTISING:

BANNER Advertiser Rate Non-Advertiser Rate

ADVERTISING 6-month exposure 12-month exposure 6-month exposure 12-month exposure

Run of SiteBanner – Rotating $600 $1,050 $1,200 $2,100

• Banners will run throughout the site except on the Home Page.• Maximum of 5 rotating banners will be placed at any time. If others are not sold, then advertisers will receive

bonus exposure for no additional cost.• Print Advertiser rate applies to those companies advertising 3 or more times in the print journal during the

current calendar year.

BANNER SPECIFICATIONS:Run of Site Banner: 220 pixels wide X 40 pixels highAcceptable file formats: GIF, Animated GIF, JPG, PNG

Other opportunities such as sponsored email alerts may be available. Please contact us for more information.

AWHONN LIFELINES PATIENT EDUCATION PAGE SPONSORSHIP

AWHONN Lifelines now features a special patient education page which includes patient information useful tothe clinician in educating the patients, as well as a self-assessment-screening tool.

This provides an excellent opportunity for a company that would like to help foster the patient/providerrelationship by helping to underwrite this educational endeavor. The sponsors can choose the topics for thefeatures that they wish to sponsor.

Proposed upcoming topics for patient education pages:

• Choosing contraception• Promoting cardiovascular health/cholesterol management• Managing menopause symptoms• Screening in high-risk pregnancies• Preventing premature birth, preterm labor• Staying dry: continence in women• Options for osteoporosis prevention• Maintaining a healthy BMI/weight management• Understanding diabetes

BELLY-BANDS

JOGNN and AWHONN Lifelines offer the opportunity to advertise your company on a specially designedband that wraps around the outside of the issue of your choice.

Belly bands are counted as 3 pages in determining earned rates for ROB ads.

61% ofreaders use thispatient page intheir practices

VALUE-ADDED OPPORTUNITY FOR 6x ADVERTISERS

• 6x advertisers (B&W or 4C) in either JOGNN or Lifelines qualify for a 15% discount off of full page ads (B&Wor 4C) in AWHONN’s preliminary and final annual conference programs.

• AWHONN Sponsors who give $20,000+/year to AWHONN programs will qualify for a 15% discount off of thefull page ad of their choice in either journal.

JOURNAL MARKS

JOGNN and AWHONN Lifelines offer this merchandising opportunity to promote your company on a specialtear-off piece attached to your ad, to be used as a bookmark. The bookmark may contain your product or companylogo, Website address, and a brief message. This opportunity continues your branding indefinitely.

OUTSERTS (PRODUCT SAMPLES, BROCHURES, POSTERS)

Be the first advertiser to be seen by readers with your promotional item or product sample mailed within thepolybag of each issue, outside of the journal. This is an exclusive opportunity — only one advertising outsertpermitted per issue!

Outserts are counted as 3 pages in determining earned rates for ROB ads.

SUPPLEMENTS

Single-sponsored supplements give you the opportunity to deliver a customized editorial message to all of thereaders of JOGNN or AWHONN Lifelines. Supplements are polybagged with a regular issue and may beoverprinted for distribution at the sponsor’s discretion. Contact us today to discuss the various options for thedelivery of your sponsored educational content.

REPRINTS

Reprints of articles from JOGNN or AWHONN Lifelines can serve as excellent promotional pieces for yourproducts and services. These reprints may be used for sales support materials, exhibit handouts, seminar literature,and direct mail inserts.

EXHIBITING AT AWHONN CONFERENCE ANDOTHER AWHONN SPONSORSHIP OPPORTUNITIES

If you are interested in exhibiting at AWHONN’s annual conference or sponsoring one of the conference events, orif you would like information on additional opportunities to reach AWHONN’s audience of nurses, please contact:

Kimberley MortierManager, Industry Relations & Exhibits(202) [email protected] or visit www.awhonn.org

Please call us today to discuss any of these special marketing opportunities.

Special M

arketing

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GENERAL ADVERTISING RATES:(Effective January 2005)

B&WFrequency 1x 3x 6x 12xFull page $2,920 $2,815 $2,730 $2,6401/2 page $1,805 $1,740 $1,680 $1,6201/4 page $1,195 $1,125 $1,070 $9801/8 page (classified only) $835 $785 $750 $685

Frequency 24x 36x 48x 60xFull page $2,545 $2,455 $2,400 $2,3401/2 page $1,570 $1,515 $1,465 $1,4001/4 page N/A N/A N/A N/A1/8 page (classified only) N/A N/A N/A N/A

Rates based on total units earned during a 12-month period. Spacepurchased by a parent company and subsidiaries may be combinedfor an earned rate.

COMBINATION RATE:Earned rate in combination with AWHONN Lifelines.

COLOR RATES:Standard color, per page/fraction, extra ................ $725Matched color, per page/fraction, extra ................ $8953- or 4-color, per page/fraction, extra ................... $2,120

COVERS & PREFERRED POSITION RATES:Inside Front Cover: Earned B&W Advertising rate + 25%Inside Back Cover: Earned B&W Advertising rate + 25%Back Cover: Earned B&W Advertising rate + 50%Facing Contents: Earned B&W Advertising rate + 25%Facing First Text: Earned B&W Advertising rate + 25%Facing Masthead: Earned B&W Advertising rate + 25%Page facing Inside Front Cover at no extra premium. Mustrun as a spread.

AGENCY COMMISSION: 15% to agencies.

INSERTS:2-page insert – 3 times earned B&W rate.4-page insert – 4 times earned B&W rate.8-page insert – 8 times earned B&W rate.Outserts, loose inserts, gatefolds, tip-ins, CD-ROM insertsand business reply cards are available. Sample must besubmitted to the Publisher for approval. Please call for rates.

INSERT QUANTITY ESTIMATE:28,000. However, we recommend that you call your representativeprior to each issue because the quantity fluctuates for each issue.

DISPLAY AND CLASSIFIEDADVERTISING RATES

Effective January 2005

TITLE:Journal of Obstetric, Gynecologic, and Neonatal Nursing(JOGNN)

SAGE Publications, 2455 Teller Road, Thousand Oaks, CA91320, U.S.A., Phone: 805-499-0721, Fax: 805-499-8096,E-mail: [email protected]

Published bimonthly in January/February, March/April, May/June,July/August, September/October, and November/December.

Official Journal of the Association of Women’s Health, Obstetricand Neonatal Nurses (AWHONN)

DESCRIPTION:JOGNN is the official peer-reviewed journal of the Association ofWomen’s Health, Obstetric and Neonatal Nurses (AWHONN).Now in its 33rd year of publication, JOGNN examines the mostrecent practice, research, policy, opinions and trends in the care ofwomen, childbearing families and newborns. JOGNN presentsthe clinical scholarship that leads the nursing profession. (ABrandon-Hill selection.)

GENERAL POLICY:All advertising is subject to AWHONN’s approval. The advertiserand/or advertising agency assumes liability for all contents ofadvertising and any claims against the publisher as the result of theadvertisement.

No cancellations will be accepted after the closing date.

SPECIAL AD TEST ISSUE:November/December 2005The November/December issue of JOGNN will offer advertisersthe opportunity to receive reader feedback about their advertisements.

The independent research firm, Readex®, will conduct a randomsampling of all the JOGNN readers’ perceptions and commentsabout the advertisements in this issue. All of the advertisers (halfpage or larger) in this issue will receive a special “Message Impact”report summarizing the research.

This is an excellent opportunity to gauge the effectiveness of youradvertising campaigns.

MAILING AND CLOSING DATES:Closing dates for Volume 34 (2005)

Space Ad MailIssue Reservations Materials DateJanuary/February 12/10/04 12/15/04 01/12/05March/April 02/11/05 02/17/05 03/17/05May/June 04/08/05 04/14/05 05/12/05July/August 06/09/05 06/16/05 07/14/05September/October 08/12/05 08/17/05 09/14/05November/December 10/07/05 10/12/05 11/09/05


Rate C

ards

GENERAL ADVERTISING RATES:(Effective January 2005)

B&WFrequency 1x 3x 6x 12xFull page $2,920 $2,815 $2,730 $2,6401/2 page $1,805 $1,740 $1,680 $1,6201/4 page $1,195 $1,125 $1,070 $9801/8 page (classified only) $835 $785 $750 $685

Frequency 24x 36x 48x 60xFull page $2,545 $2,455 $2,400 $2,3401/2 page $1,570 $1,515 $1,465 $1,4001/4 page N/A N/A N/A N/A1/8 page (classified only) N/A N/A N/A N/A

Rates based on total units earned during a 12-month period. Spacepurchased by a parent company and subsidiaries may be combinedfor an earned rate.

COMBINATION RATE:Earned rate in combination with the Journal of Obstetric,Gynecologic, and Neonatal Nursing (JOGNN).

COLOR RATES:Standard color, per page/fraction, extra ................ $725Matched color, per page/fraction, extra ................ $8953- or 4-color, per page/fraction, extra ................... $2,120

COVERS & PREFERRED POSITION RATES:Inside Front Cover: Earned B&W Advertising rate + 25%Inside Back Cover: Earned B&W Advertising rate + 25%Back Cover: Earned B&W Advertising rate + 50%Facing Contents: Earned B&W Advertising rate + 25%Facing First Text: Earned B&W Advertising rate + 25%Facing Masthead: Earned B&W Advertising rate + 25%Page facing Inside Front Cover at no extra premium. Mustrun as a spread.

AGENCY COMMISSION: 15% to agencies.

INSERTS:2-page insert – 3 times earned B&W rate.4-page insert – 4 times earned B&W rate.8-page insert – 8 times earned B&W rate.Outserts, loose inserts, gatefolds, tip-ins, CD-ROM insertsand business reply cards are available. Sample must besubmitted to the Publisher for approval. Please call for rates.

INSERT QUANTITY ESTIMATE:28,000. However, we recommend that you call your representativeprior to each issue because the quantity fluctuates for each issue.

DISPLAY AND CLASSIFIEDADVERTISING RATES

Effective January 2005

TITLE:AWHONN Lifelines

SAGE Publications, 2455 Teller Road, Thousand Oaks, CA91320, U.S.A., Phone: 805-499-0721, Fax: 805-499-8096,E-mail: [email protected]

Published bimonthly in February/March, April/May, June/July,August/September, October/November, and December/January.

An Official Publication of the Association of Women’s Health,Obstetric and Neonatal Nurses (AWHONN)

DESCRIPTION:AWHONN Lifelines is the official clinical practice managementjournal of the Association of Women’s Health, Obstetric and NeonatalNurses (AWHONN). This award-winning journal is read by morethan 22,000 nurses, nurse practitioners and other health professionalswho provide direct care to women and newborns. AWHONNLifelines covers the most recent and important health care trends andcurrent everyday practice issues in women’s health, obstetric andneonatal nursing. Articles range from expert, peer-reviewed features tothe latest in clinical trends, opinions, innovations, health policyupdates and breaking news, to the newest drugs, devices andalternative/complementary therapies. AWHONN Lifelines is a “must-read” for the most compelling health care information for women’shealth, newborn care and professional nursing issues.

GENERAL POLICY:All advertising is subject to AWHONN’s approval. The advertiser and/oradvertising agency assumes liability for all contents of advertising and anyclaims against the publisher as the result of the advertisement.

No cancellations will be accepted after the closing date.

SPECIAL AD TEST ISSUE:August/September 2005The August/September issue of AWHONN Lifelines will offer advertisersthe opportunity to receive reader feedback about their advertisements.

The independent research firm, Readex®, will conduct a randomsampling of all the AWHONN Lifelines readers’ perceptions andcomments about the advertisements in this issue. All of the advertisers(half page or larger) in this issue will receive a special “Message Impact”report summarizing the research.

This is an excellent opportunity to gauge the effectiveness of youradvertising campaigns.

MAILING AND CLOSING DATES:Closing dates for Volume 9 (2005)

Space Ad MailIssue Reservations Materials DateFebruary/March 01/12/05 01/17/05 02/14/05April/May 03/10/05 03/16/05 04/13/05June/July 05/11/05 05/16/05 06/13/05August/September 07/13/05 07/18/05 08/15/05October/November 09/12/05 09/16/05 10/14/05December/January 11/10/05 11/15/05 12/13/05

AWHONN


MECHANICAL REQUIREMENTSTrim Size: 8 3/8" x 10 7/8"

Non-Bleed Bleed

Full page: 7" x 10" 8 5/8" x 11 1/8"1/2 page horizontal: 7" x 4 7/8"1/2 page vertical: 3 3/8" x 10"1/4 page vertical: 3 3/8" x 4 7/8"1/8 page horizontal (classified only): 3 3/8" x 2 1/4"

Live matter: 1/4" from trimB&W Halftone Screen: 133-150 line screen

REQUIREMENTS FOR ELECTRONIC DELIVERY:

General Instructions:A High Resolution Press-Ready PDF is required for all electronic adsubmissions. PDF must be created using Adobe Acrobat Distiller. Filescreated in PDF Library cannot be accepted. All images within PDF mustbe created in TIFF or EPS format. All fonts must be embedded. Minimumrequired image resolution is 300 dpi for color or grayscale images and 900-1200 dpi for line art (1-bit) images. All color files must be created andsubmitted to publisher in CMYK color mode. Publisher will convert adssubmitted in RGB but is not responsible for color reproduction on these ads.

Image Size/Crop:Digital art files should be cropped to remove non-printing borders. Artshould be created or scaled to the size intended for print. Image orientationshould be the same as intended for print. For ads that are intended to runoff the page, a 1/8" minimum bleed is required on all sides.

Proof Instructions:•Color Ads: An identifiable SWOP-certified (Specifications Web OffsetPublications—www.swop.org) must be supplied with the final digital file.If a SWOP-certified proof is not supplied, then the publisher cannotguarantee correct reproduction of color. Any omissions or color deviationfrom a submitted proof, other than a SWOP-compliant proof, will notwarrant compensation to the advertiser.

•B&W Ads: A hard-copy proof the same size as the digital art must besupplied with the final digital file.

For detailed instructions on file preparation, log on to http://dx.sheridan.com/.We recommend that all advertisers preflight their ads prior to submission topublisher to check for errors. If you do not have preflight software, then youmay use the free pre-flight at: http://dx.sheridan.com/connect/main.html.

File Submission Instructions:Please supply files on one of the following media: Iomega Zip (100 or250), CD-ROM, or e-mail. Please include a SWOP-certified proof and thepreflight report with your digital submission. If e-mailing artwork, thensend the proof in a separate package in the mail.

REQUIREMENTS FOR FILM:All film must be right-reading emulsion side down. All reproductionmaterials must have registered marks, center marks, and trim marks clearlyindicated. Whenever possible, advertisements should be supplied by digitalformat. Each negative must be clearly marked for color. All color pagesmust be accompanied by an identifiable SWOP-compliant proof.

BIND-IN CARDS AND INSERTS:All bind-in cards and inserts are jogged to the head. All bind-in cards andinserts must have 1/8” trim beyond the crop mark area of the Head, Foot,Gutter and Face of the advertisement. Perforations must be 3/8” from gutter.

All live copy should be no closer than ¼” from the trim.

For inserts, 70# coated stock for minimum weight and 110# coated stock isthe maximum.

POSTAL REQUIREMENTS OF BUSINESS REPLY CARDS:Final size of all BRCs must be 4 ¼” h x 6” w.Minimum paper weight is 7 pt.Recommended stock is 75# hibulk. It meets the requirementsset forth by the USPS for reply cards.

Publisher is not responsible for any errors in reproduction ifartwork is not provided according to the above specifications.

ADDRESSES AND CONTACT NUMBERS

Display and Classified Ad SalesWalchli Tauber Group2225 Old Emmerton Rd., Suite 201Bel Air, MD 21015 U.S.A.Attention: David R. Baker, National Sales ManagerTel: 443-512-8899 ext. 105Fax: 443-512-8909E-mail: [email protected]

Contracts and Insertion OrdersWalchli Tauber Group2225 Old Emmerton Rd., Suite 201Bel Air, MD 21015 U.S.A.Attention: David R. Baker, National Sales ManagerTel: 443-512-8899 ext. 105Fax: 443-512-8909E-mail: [email protected]

Artwork SubmissionsAdvertising CoordinatorSAGE Publications2455 Teller RoadThousand Oaks, CA 91320 U.S.A.Tel: 805-499-0721 ext. 7160Fax: 805-499-8096E-mail: [email protected]

Pre-Printed InsertsList journal name, issue number, and quantity on boxes/skids.Ship to:Tina Pringle/Pam HaysDartmouth Printing69 Lyme RoadHanover, NH 03755 U.S.A.Tel: 603-643-2220

Reprints and Supplement SalesBob VroomanSAGE Publications2455 Teller RoadThousand Oaks, CA 91320 U.S.A.Tel: 805-499-0721 ext. 7594Fax: 805-499-8096E-mail: [email protected]

SAGE Publications


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team up with jognn and awhonn lifelines...76% of jognn subscribers read almost every issue. 86% of...

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