Communication Wings for

Communication Wings
for

Team 7: Agnese Barazza, Lilja Kettunen, Joonas Pallaoro, Patricia PereiraMedia ManagementFebruary 12th, 2016

What did you ask from us?

We decided to follow the suggested work organization. In fact our presentation will be divided in these main areas: -pre travel and during / after travel In each of them our goal was to address these issues.

PRE-TRAVEL

Let's start from pre-travel where we are going to explain how our intended eco system is going to have birth.

Suggestion to download the App

after booking the flight

Topic filtering, sharing.

: Bonus Content

Pre-Travel @home

YLE Uutisvahti, 8/02/20161. MOBILE APP

As first thing we thought that a good opportunity to bring into a digital environment the magazine would be the creation of an App. This would be advertised after booking a ticket with finnair with a personalized invitation to download it in a separate e mail that would arrive some time later the confirmation of the booking.That would be structured on the basis of the YLE Uutisvahti, - yeah it's not original, but hey if it works! - giving the user the possibility of choosing in which topics they are more interested in, considering that the magazine has to appeal to a big and different audience, from business to casual travelers.We also thought about the possibility to implement a bonus area that provides bonus content by inputting the Finnair Plus card number.

2. TABLET STATIONS:

Pre-Travel @airport

Create a physical space where Finnair passengers, and not, can interact with the Blue Wingscontent.

brandawareness

brandexperienceengagementBecause we now that it's quite hard to convince the possible consumer to download any kind of software on their devices we thought that it could be a good idea to create a physical space were the consumer could for the first time enter in contact with the system.Based on the collaboration between the newspaper il resto del carlino and the Bologna airport, we thought that a good opportunity could be the creation of tablet stations in the gates area of the airport.In this way the user not only can test for the first time the app and get to know how it works but as well start an experience that would continue even during and after the trip.

DURING/POSTTRAVEL

OUR ECOSYSTEM

During/Post Travel

HOW IT IS GOING TO HAPPEN

Highlight Social Media:

Facebook and YouTubeExtra Content in the Website

Wi-Fi on board

During/Post Travel

It will be the home of the Blue Wings Magazine

During/Post TravelWEBSITE

NEW HASHTAG #finnwings

OUT OF THE BOXYou asked us to find something out of the box so we have a proposal for you! It is something that you can consider out of the box if you think strictly about the plan they just spoke about; but, at the same time, it can be integrated to (ecosystem) this for reaching the purpose of the brand awareness through another way.

Out of the box WHY?
Provides the most shareable breaking news, original reporting, entertainment, and video.
"About BuzzFeed". BuzzFeed. Retrieved 22 August 2015.

In 2014, BuzzFeed received 75% of its views from links on social media outlets such as Pinterest, Twitter, and Facebook.
"50 Million New Reasons BuzzFeed Wants to Take Its Content Far Beyond Lists". New York Times. 11 August 2014. Retrieved March 26, 2015.

Video is quickly becoming the dominant medium of the smartphone era.
http://uk.businessinsider.com/mobile-video-drives-ad-growth-2015-5?r=US&IR=T