teamwork at the extremes: wordpress.com and ux for good
TRANSCRIPT
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Davide ‘Folletto’ Casali
TEAMWORK AT THE EXTREMES WORDPRESS·COM & UX FOR GOOD
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Manifesto Ibridi F E L L O W
UX REDIRECTOR
NIGHT.EU
ADVISOR
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@Folletto
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THE REMOTENESS CONTINUUM
Distributed 100%
Local 100%
Remote in between
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AUTOMATTIC
PART I
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2015
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468People
worldwide
~160kMessages per week
~1,000Deployments
per week
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WHAT IS CALYPSO?Modern foundation for WordPress.com
NODE.JS · REACT · REST API
OPEN SOURCE SINCE NOVEMBER 2015
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127Contributors
26,030Commits
6,915Reviews
March 2014 → November 2015 (20 months)
20Months to v1
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…how did you do that?You’re fully distributed…
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Story of a
Showcase
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HYPERION
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THE PROBLEM
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Themes
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v2.0
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THX
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v4.0 v4.0
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3 codebases
DIFFICULT TO MAINTAIN
3 designs
PAINFUL FOR USERS
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Create one single Theme Showcase
for WordPress.com
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STEP 1: PLANNING
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Meetups: face time is important
Know your people
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VIENNA MEETUP14 April 2015
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Epic Milestone Model
Only user-facing features
One major feature
Many smaller details & fixes
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“”
Steve Seear, Hyperion
I found this session really valuable. It was intense, challenging,
and led on to a lot more discussions.
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“”
Miguel Fonseca, Hyperion
+1000 on the value and ROI of our meetup exercises.
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STEP 2: FIRST MILESTONE
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Clear Communication Spaces
Communication is Oxygen
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Slack Realtime
P2 Theme Async
Wiki Theme Stable
P2 W
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If it’s not communicated transparently, it doesn’t exist
Everything is treated as remote
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INITIAL ROADMAP POSTED ON TEAM P2
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MASTER THREAD POSTED ON TEAM P2
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DES
IGN
ITER
ATI
ON
1
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DES
IGN
ITER
ATI
ON
2
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DES
IGN
ITER
ATI
ON
3
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DES
IGN
ITER
ATI
ON
4
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DES
IGN
ITER
ATI
ON
5
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ITERATIONS POSTED ON P2
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FEEDBACK TRANSPARENT
25
11
15
10
28
9
1
16
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Horizon External Testing
JULY 21 JULY 15
Automattic Internal Testing
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M1 LAUNCHED 3 August 2015
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THEME SHOWCASE M1 IN NUMBERS
5Design
Iterations
11Horizon Testers
6Automattic
Testers
100+Feedbacks &
Comments
124GitHub Tickets
85GitHub
Pull Requests
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THEME SHOWCASE M1 TIMELINE
LIVE ~3.5 months
Meetup 4 days
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THEME SHOWCASE M1 SALES CHECK
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UX FOR GOOD
PART II
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“Apply UX design to the most important problems in the world”
Jason Ulaszek
Jeff Leitner
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Focus on one thingCommunicate it well
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ONE NO·PROFIT PARTNERTO SPONSOR THE CAUSE
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Highly independent individuals
Initiative and motivation
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10 DESIGNERSFROM ALL AROUND THE WORLD
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Discovery Synthesis Creation Validation
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+
FULL IMMERSION
2-3 DAYS 2-3 DAYS
GROUP SYNTHESIS
4 5 61 2 3
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Zero waste
No bureaucracy, everything useful
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“”
Jason Kunesh, Obama For America
We came together as a team in a way that I haven’t experienced
anywhere else.
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“”
Marianne Prins, Van Horne Elementary School
I just witnessed an absolute explosion of ideas.
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CAN WE DESIGN THE COMMON GOOD?
2011
Chicago
StreetWise · Adler School · The Third Teacher · Cease Fire · Global Lives Project
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CAN WE ENRICH LIVES OF WORKING MUSICIANS?
2012
New Orleans
Grammy Foundation · New Orleans Jazz Heritage F. & F. · Clinton Global Initiative · MusiCares
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CAN WE GROW MINDFULNESS IN SCHOOLS?
2013
Vancouver
The Dalai Lama Center for Peace + Education
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CAN WE HARNESS FEELINGS TO END GENOCIDE?
2014
Kigali & London
Aegis Trust
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2014 Kigali
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500,000–1,000,000 RWANDANS KILLED
70% TUTSI
20% OF POPULATION
100 DAYS
1994
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“In my family, we never talked about the genocide It was too fresh in my parents’ mind”
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And you saved the life of the people I was planning on killing”
“You saved my life.
- Child of victims to teacher of mobile education
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“I came back and my grandmother says, I hope you got that Africa out of your system.
But at that moment, I realized it was there and growing.
So I moved my family here and opened a school” - KGM Visitor
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“Users go through the hard part, but then also the uplifting part
realizing some of the possibilities that are there” - Morley Hanson, Aegis Trust
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UX FOR GOOD 2014 IN NUMBERS
40+Interviews
with staff and locals
90Flights
worldwide
15People forever
changed
3,124Post-its
and flip-charts
500+Hours
of research
96Servings of french fries
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INZOVU CURVE
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HopeReflectionPain Action
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Pain
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Reflection
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Hope
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Action
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“
”Prof. Dr. Tania Singer
People with a lot of empathy want to change that to compassion
so they don't get overwhelmed when confronted with suffering.
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EMPATHETIC Feeling
COMPASSIONATE Action
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The Inzovu Curve maps a prototypical journey of a person going through a transformative experience reaching a state of motivation and action.
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The word Inzovu means Elephant in Kinyarwanda, the native language of Rwanda.
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EPIPHANY
WILL
CONNECT WITH YOUR LIFE
MOTIVATION TO ACT
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AWARE TOURIST
EMPATHIC TOURIST
ADVOCATECATALYST
GENOCIDE CHILDRENFIRST
GEN
AFFECTED RWANDANS
UNAWARE TOURIST
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PRINCIPLES
PART III
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Remote Local
Months of Work Days of Work
Know each other First time meeting
Smaller group Larger group
No client Has client
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BOTH WORK.
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THE REMOTENESS CONTINUUM
Distributed 100%
Local 100%
Remote in between
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A separate floor, office, city, country…
MAKES THE COMPANY ALREADY REMOTE
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Meet in person
Communication spaces
Transparency
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Focus on one thing
Independent individuals
Zero waste
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Pick whatever works… then improve it.
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