Social Search

Just like asking your friends…

Ask Search Find

Textual search for social network services with ranking system based on the social graph.

Ask Search Find

Organize the worlds Social Data so Social Networks(SNS) users can search through it and receive personalized, relevant results.

SNS’s focus on building their business – Sightix gives them the tool to monetize it effectively.

Revenue per unique visitor in 2008(David Hallerman eMarketer June 2008)

Google $ 65.55Yahoo! $ 31.25Microsoft $ 17.74MySpace $ 12.85Facebook $ 11.79

Monetization of Social Network

Why are Social Networks so behind when they have more data on the users

and more time spent?

Who does both in the same time?Who does both in the same time?

Targeted ads according to users’ profileTargeted ads according to users’ profile

The key to maximize user Click-through rate (CTR) is to serve targeted ads based on the users profile & social graph WHEN the

user has been actively searching.

Proactive users who do Search for something they are looking for

Proactive users who do Search for something they are looking for

Social Networks Search

Demo

Unique Selling Proposition

• Perspective textual search based on social graph (friends and friends of friends) => make it personal

• Increase in User Collaboration => stickiness

• Improved ad targeting (depth of profile & search word) => $

• Higher CPM and Click trough => $$$

• People Search (Pipl, Spock, Zoominfo …)

• Feed backed search (Mahalo, Wikia …)

• Social Search (Delver …)

• Visual Search (Cuil, Kartoo … )

• In-house solutions (Facebook, LinkedIn)

Landscape

Landscape

And Google ….

Social application platform

SearchSocial Network

Ad Network

Publisher

Email

Messenger

Advertizing Margins

Information Control

• SaaS for Social Network (very much like

embeded Google search)

• Monitization system using profile of person to

search and key words searched.

• Unique mapping presentation to understand

results (it is important how you have reached a

person)

Business Strategy

• Target the small / Medium SNS (~10M Users)

• Provide them with search engine + Monetization

• Create large amount of customers highly loyal.

• Provide cross connectivity with in networks for

SNS to benefit others users

Business Milestones

The Company

• Sightix is an Israeli startup developing a social search engine. The Company’s product is now in beta.

• Sightix was originally a b2b company that provided Dun & Bradstreet visualization & algorithms to analyze corporate holdings. In addition to 20 other of largest enterprises in Israel and around the world

• Company is in the final stages of development of Beta version head few Alpha experiences

Social Search

Just like asking your friends…