A GenreHannah Charles

A teaser trailer is a genre of its own, and is different to a

full length trailer because of it’s specific conventions...

Convention Why

MontageMany images from a film (or in some cases, ones that don’t make it

to the full length movie) are shown rapidly to the audience so they

can see a glimpse of the film and decide if they want to watch it.

StudiosAs a teaser trailer isn’t very long, certain things are definitely

shown. The film studio will make sure that the companies involved

in the film are mentioned, some times more than once, and that the

title is shown.

Anti-NarrativeA lot of teaser trailers don’t show a storyline that the audience

piece together. It’s usually a montage of shots and details of actors

and studios involved, to tease the audience for the full length trailer.

Open MeaningLike the anti-narrative, a teaser trailer is usually full of enigma

codes and leaves the audience wondering what happened and

they want to know what happens in the film.

VoiceoverUsually done by a deep male voice telling the audience what the

film consists of. Some times done by the main character to make

the film feel more realistic. For a teaser trailer, they tend to only

inform, telling you it’s ‘coming soon’.

ExperimentalAs there isn’t any need for a proper narrative, teaser trailers can be

completely different, whatever they want to attract an audience.

Usually, teaser trailers are produced by big blockbuster production companies as they

can afford to make a teaser trailer before their full length one, attracting audiences early

and getting them eager for the film, that could even be a year away. (top 4, American

blockbusters, bottom 2, British independents)

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Nicholas

Abercrombie

Abercrombie suggests that genres are

beginning to be dismantled by TV and

films mixing multiple genres together.

To attract a wider audience, films and TV

programmes will have multiple genres.

Some of them have a main genre with

sub-genres, and others are hybrids.