Teaser video - Storyboard

Promoting MerCulture

Clip 1

Shot type : Weather shot Camera movement: noneContent: sky Time: 2 seconds Colour filter: enhanced Purpose: to set the scene

http://www.mediacollege.com/video/shots/

Clip 2

Shot type: Wide shotCamera Movement: noneContent: waves crashing on the shoreTime: one wave – few secondsColour filter: none Purpose: again to set the scene and beach theme of ‘MerCulture’

Clip 3

Shot type: Mid shotCamera movement: noneContent: One model (Akanksha) flips hair and turns around Time: 3 secondsColour filter: faint sepia tonePurpose: entice the audience to the first appearance of the model

Clip 4

Shot type: Very Wide shotCamera movement: slight pan from right to left Content: two models ‘playing tag’ (Rhona and Sherina)Time: 2-3 secondsColour filter: enhanced colourPurpose: to show the full bikini and the ‘fun’ you have when you wear the bikinis also the diversity MerCulture likes to promote

Clip 5

Shot type: Transition shot Camera movement: noneContent: noneTime: 1 secondColour filter: aruba blue Purpose: To have a smooth transition and fit in with the colour palette of MerCulture (Harmonic colour scheme)

Clip 6

Shot type: Very Wide shotCamera movement: noneContent: One model (Jamie) lying down on towel on the beach reading a bookTime: 2 secondsColour filter: enhancedPurpose: To show the bikini and to show how you can relax in one – the comfort

Clip 7

Shot type: CloseupCamera movement: tilt upContent: One model (Ciara) laughing wearing a straw sunhatTime: 2 secondsColour filter: enhancedPurpose: Again to show that when you where these bikinis you are happy

Clip 8

Shot type: over the shoulderCamera movement: noneContent: One model (Rhona)putting sunblock on nose at slight tilt wearing straw sunhat and then turns and giglesTime: 3 secondsColour filter: enhancedPurpose: to show the top fastening of bikini and girl having fun when wearing MerCulture

Clip 9

Shot type: Wide shotCamera movement: NoneContent: One model (Akanksha) jumping and flashes mid air to create the effect that a photograph was takenTime: 2 secondsColour filter: enhancedPurpose: to sell the bikini

Clip 10

Shot type: Wide shotCamera movement: noneContent: all 5 models back facing cameraTime: 2 secondsColour filter: enhancedPurpose: show the back of the swimwear

Clip 11

Shot type: zoomCamera movement: noneContent: One girl from the five girls turns around and runs towards camera before blowing a kiss and covering cameraTime: 3 secondsColour filter: enchancedPurpose: End of comercial