tech soup presentation jan 2010
DESCRIPTION
A presentation given by Peggy Duvette, Executive Director of WiserEarth, at the San Francisco Online Community Report Meetup Group. It is a free monthly gathering through TechSoup of online community managers, enthusiasts, and innovators to meet and discuss tools and strategies for building and managing effective communities. Peggy presented WiserEarth success stories and challenges around online community building.TRANSCRIPT
Online Community
BuildingOnline Community
Report MeetUp
TechSoup January 2010
The Online Ecosystem
Organizations now have the opportunity to interact with their stakeholders beyond one website.
Source: Common Knowledge
Social Media Derives its Power Thru Trust
Source: Faris Yakob http://tinyurl.com/c8c256
Confidential
And Different Rules Apply
Source: Neil Perkin ‘What’s Next in Media’ (Slide 9)
Confidential
Start with a Purpose in Mind
Scan the environment Get together with top contributors,
advisors, community manager Define the ‘What’ ‘Who’ ‘How’ and ‘Why’ Personalize the pitch to members Test drive and improve
Can you devote enough Capacity, if not rethink!
Confidential
Slowly build your audience / collaborators
The first 10 members set the tone Recruit people who set the standards for
participation and achievement. Look for complementary skill sets,
geographic representation, and cross-membership
Build from your existing offline community
Engage external communities to listen, learn, get involved, and reach out
Experiment & Get Tool Mix Right
Adapted from: Christian Renaud, Technology Intelligence Group
Understand and nurture your communitySource: Edelman
Segment Your Community
Any communities have various types of users:
CreatorsCritics Collectors JoinersSpectatorsInactives
Know your community's ecology and who to give attention to.
Building Online Community
Rule 1: Clear PurposeThe purpose of what you do is more important than the tool you choose
Rule 2: Easy EngagementMake is easy for people to find, join and act
Rule 3: Make it fun!
6 fundamentals rules for nurturing online communities
Building Online Community
Rule 4: Reward ContributionsRecognize individual recognition. Are you empowering your super users?
Rule 5: Hire a community managerImagine going to a party where there is no host
Rule 6: Empower your communityKnow when not to engage
Lesson learned with WiserEarth
Barriers of entry are very low on the online media: Experiment, Measure, Adjust
Participation online is different: reward your power users
Set up modest goals at first for your community building
Keep in mind that you are in it for the long haul!
A few resources to explore
Beth’s blog @kanter Community 2.0 @community20 Community Spark, Martin Reed @martinreed FeverBee, Richard Millington @richmillington Chris Brogan @chrisbrogan John Haydon @johnhaydon WiserEarth Blog @wiserearth Ben Rigby’s Book ‘Mobilizing Generation 2.0′
http://www.mobilevoter.org/book.html The Social Pulpit from Edelman “Barack Obama’s Social
Media Toolkit” http://tinyurl.com/ax2b6b NTEN Webinars And many more…..
THANK YOU