tech talk android apps echo system

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Android Apps Echo System Yoah Bar-David Scoompa

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Page 1: Tech talk  android apps echo system

Android Apps

Echo System

Yoah Bar-David

Scoompa

Page 2: Tech talk  android apps echo system

About me

Scoompa

• Mobile, mostly Android

• 1.5 years

• 30+ of our own apps

• 10+ Million downloads

• Many apps done for others

Why Mobile ?

Page 3: Tech talk  android apps echo system

Developing an app

• Idea

• Competitive landscape

• Design

• Coding

• Distribution

• Monetization

• Support: users, devices

• Iterations

Page 4: Tech talk  android apps echo system

Ideal App

• Long session time

• Used often

• Keep installed

• Users love it, high rating

• Users share it

• Searchable

Low barrier to entry

No protection of ideas

Page 5: Tech talk  android apps echo system

Coding/Design challenges

• Many devices: screen, OS, capabilities

• Intuitive UI - no one wants a manual

• Limited memory, esp Bitmaps

• Battery

• Be fast

• Animations & enchantment

• App can be killed at any point

• Notification bar space

Page 6: Tech talk  android apps echo system

Revenues

• Paid apps

• In app purchase

• Subscription

• Ads - admob, applovin

• Ads - appbrain

• Ads - airpush

• Ads - Millenial Media

• Startapp

Page 7: Tech talk  android apps echo system

Free vs Paid

Source: http://www.appbrain.com/stats/free-and-paid-android-applications

Page 8: Tech talk  android apps echo system

In App Purchase

Price

Ratio of users / buyers

Common price 1-2 USD. Some more than 100.

Ration varies, reasonable 1:200

Page 9: Tech talk  android apps echo system

Admob

Expected revenues

are 1-2 cents

per install

Maximize:

Longer sessions

Come back to app

Location

Page 10: Tech talk  android apps echo system

Appbrain (AppTornado)

Expect

0.5 cents

per install

(of your app)

Page 11: Tech talk  android apps echo system

StartApp

1C returning

1C non US

5C US

Average: 1.2C

Page 12: Tech talk  android apps echo system

Bottom Line

Reasonable expectations are around 1-2C per

user

Page 13: Tech talk  android apps echo system

Sell globally

Translate texts

App name

Banner

Page 14: Tech talk  android apps echo system

Distribution

Search

Icon

Description

Rating and reviews

First month boost

Market collections

User lifetime

Blogs

Ad campaigns

Page 15: Tech talk  android apps echo system

Rating

1 out of 300-1000 users will rate you

Ask the good users to rate

Make it easy

Some apps offer rewards

Feedback

Page 16: Tech talk  android apps echo system

Monitor

Exceptions

Usage. Flurry / Google Analytics

AppAnnie

Search positions

Competition

By country

Monitor for actions, iterate and measure

Page 17: Tech talk  android apps echo system

Markets

Google Play

Amazon

GetJar

Samsung

China

Page 18: Tech talk  android apps echo system

Being lean

DIY

Fiverr

odesk / eLance

ICanLocalize - Translations

dropbox

Cross promote apps

MVP

Page 19: Tech talk  android apps echo system

Contact

[email protected]

I may be able to help with:

• Idea validation

• Development related questions/issues

• Market and monetization

• Monitor

Page 20: Tech talk  android apps echo system

THE END