tech talk: nicole olszewski edt 321. definition of technology 1 a : the practical application of...
TRANSCRIPT
Tech Talk:
Nicole OlszewskiEDT 321
Definition of TECHNOLOGY1
a : the practical application of knowledge especially in a particular areab : a capability given by the practical application of knowledge
2: a manner of accomplishing atask especially using technicalprocesses, methods, orknowledge
Background Information197
1198
2
1984
Starbucks opens 1st store in Seattle’s Pike Place MarketHoward Schultz joins as director of retail operations and
marketing; begins providing coffee to fine restaurants and espresso bars
Howard convinces Starbucks to test the coffeehouse concept (Seattle); 1st Starbucks® Caffè Latte is served
Background Information1990199419981999
2001
Headquarters expanded in Seattle; total stores: 84Opens 1st drive-thru store; 425Starbucks.com is launchedPartners with Conservation International to promote
sustainable coffee‐growing practices; 2,498Introduces ethical coffee‐sourcing guidelines
developed in partnership with Conservation International; 4,709
2006
2009
2010
Launches the industry’s first paper beverage cup containing post‐consumer recycled fiber; 12,440
Launches myStarbucks and Starbucks Card iPhone apps and Starbucks Card Mobile payment; 16,635
Expands digital offerings for customers with free unlimited Wi‐Fi,StarbucksDigitalNetwork;16,858
Now Currently connects withmillions of customersevery day withexceptional products andnearly 18,000 retailstores in 60 countries
Starbucks Mission:to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time
Verismo, Keurig (K-Cups), Aroma, Krups
“(we have) always believed in theimportance of building a great,enduring company that strikesa balance between profitability
and a social conscience”
Ethical Sourcing:-holistic approach to ethically sourcing the highest quality coffee-responsible purchasing practices, supporting farmer loans and forest conservation programs
Environmental Stewardship: share customers' commitment to environment-believe in importance of caring for planet, encourage others-Goal: 100%of cups will be reusable or recyclable by 2015-significantly reduce environmental footprint through energy and water conservation, recycling, and green construction
Community Involvement: believe in fostering thriving communities-bringing people together, inspiring change, making a difference in people’s lives – it’s all part of being a good neighbor-Goal: contribute 1 mill. volunteer hours/year to communities by 2015
Why it is Innovative/Important• Our world is heading
toward an eco-friendly approach to how we live our lives, and Starbucks is doing just that!
• LEED certified• Saves energy, conserves
building materials, less carbon footprint
• Reusable recycled $1 cups
• $0.10 personal cup discount (saves waste)
How the Technology Works• Currently certified 207
stores in 17 countries• Porto Chino (Thailand), 1st
LEED Gold Starbucks in Asia• This store includes:
– use of recycled coffee grounds in table tops
– low emitting materials for adhesives, sealants, paints, coatings and flooring
– over 10% of materials extracted within 500 miles
– over 45% lighting power savings through the use of efficient LED fixtures
Energy Conservation/Renewable Energy
• Temperatures and heat waves• Installing Energy Star® qualified equipment• Renewable Energy Credits (RECs)
• Investing in renewable energy• Electricity vs. fossil fuels• Each LED light bulb saves approx. $30 annually in energy
costs &eliminates the equivalent CO2 as half a barrel of oil• Each 1,000 sq. ft. store on average would save nearly $600
annually and eliminate the equivalent CO2 as 10 barrels of oil• LED lights reduced total store energy consumption by 7%
• Comprehensive recycling solutions• UK stores are currently diverting approximately 50%
of their waste from landfills with this method• Recyclable behind the counter: cardboard boxes, milk
jugs, syrup bottles, coffee grounds• Grounds For Your Garden program
In 2012 customers brought their own tumblers into Starbucks stores 35.8 million timesThis saved more than 1.6 million pounds of paper from andfills!
If used daily for a month, you have helped avoid using more than a pound of paper or 3.5 pounds of wood
At the end of its life (PP (#5)), recycle this cup and help minimize your impact on the planet even more
Passion Beyond Compare
“The Starbucks Experience”
Partners, not employees
Discussion Questions1. What were your feelings towards Starbucks
before the presentation? Have they changed? Why or why not?
2. What ways were you not previously aware of that Starbucks helps you to save money?
3. What ways were you not previously aware of that Starbucks helps the environment?
4. How will this information impact the way you conserve energy and waste in your own daily life? Or will it?
5. What do you feel was the most important message you personally received from the presentation?
Sourceshttp://www.merriam-webster.com/dictionary/technologyhttp://www.starbucks.com/about-us/company-informationhttp://globalassets.starbucks.com/assets/
9a6616b98dc64271ac8c910fbee47884.pdfhttp://globalassets.starbucks.com/assets/
e56b2a6b08244aaab0632dc6ac25ad0d.pdfhttp://www.starbucks.com/responsibility/environment/
energyhttp://www.starbucks.com/responsibility/environment/
recyclinghttp://www.starbucks.com/responsibility/environment/
green-buildinghttp://www.starbucks.com/responsibility/environment/
green-building/leed-certified-storeshttp://www.usgbc.org/?CategoryID=19
Thank you!