TECH TRENDS DISRUPTING MARKETINGHow technology is changing the way we reach buyers.

I AM A MARKETER.Content & Brand Management at OpenView Venture Partners Previously in Marketing at HubSpot

rchurt@ openview.vc/socialsummitkeynote

WELCOME

WELCOME

87% always

connected

70% of the worldwide smartphone sales by

2030

we are what we

wearables

not so smart car

smart carnot so

rethink what it means

to be smart

connected? whats

Note: Images not drawn to scale.

Note: Images not drawn to scale.

Note: Images not drawn to scale.

Note: Images not drawn to scale.

Note: Images not drawn to scale.

Note: Images not drawn to scale.

1. Its machine-to-machine communication; 2. Its built on cloud computing and networks of data-gathering sensors; 3. Its mobile, virtual, and instantaneous connection; 4. Its going to make everything in our lives from streetlights to seaports smart.

1. Its machine-to-machine communication; 2. Its built on cloud computing and networks of data-gathering sensors; 3. Its mobile, virtual, and instantaneous connection; 4. Its going to make everything in our lives from streetlights to seaports smart.

1. Its machine-to-machine communication; 2. Its built on cloud computing and networks of data-gathering sensors; 3. Its mobile, virtual, and instantaneous connection; 4. Its going to make everything in our lives from streetlights to seaports smart.

1. Its machine-to-machine communication; 2. Its built on cloud computing and networks of data-gathering sensors; 3. Its mobile, virtual, and instantaneous connection; 4. Its going to make everything in our lives from streetlights to seaports smart.

Note: Images not drawn to scale.

Note: Images not drawn to scale.

Note: Images not drawn to scale.

marketers make experiences

we make

magic!

Predictive recommendations will help you step into the future.

data for personalized messaging

behavioral analytics at scale

1. Are we there for customers in the moments they need us?

2. Are we gathering the right data and insights and getting smarter and better with each customer interaction?

3. Are we embracing speed as a value in everything we do?

1. Are we there for customers in the moments they need us?

2. Are we gathering the right data and insights and getting smarter and better with each customer interaction?

3. Are we embracing speed as a value in everything we do?

1. Are we there for customers in the moments they need us?

2. Are we gathering the right data and insights and getting smarter and better with each customer interaction?

3. Are we embracing speed as a value in everything we do?

my wish

Make each consumer interaction better than the last!

Q A +

THANK YOU! rchurt@

openview.vc/socialsummitkeynote