TECHup e-magazine

Media Data2011

http://techup.tw http://nebook.com.tw

40 years experience in publication – Nikkei Electronics

• The first issue of Nikkei Electronics (NE) was published in 1971 and its 1000th issue has been released in March 2009. NE can achieve such outstanding results because it is the best insight publication in electronics, IT, communications and other industries for engineers and managers. Each issue of NE and its related versions (Korean edition and Taiwan edition) deliver the latest cutting-edge technology of industry.

• With the growing of electronics industry in Asia-Pacific region, Nikkei Electronics Asia which was published its first issue in April 1992, has continued to enhance its contents and has become an indispensable source of technologies and trends in rapidly changing industry.

• In 2001, DoTop Media Company published the Nikkei Electronics Taiwan in cooperation with NE. The contents of NE Taiwan not only include the selected translations of the latest technology and trends form NE, but also cover the Taiwan market news form the local reporters.

• To comply with the digital era and Earth protect issue, the e-book version of NE Taiwan will be released in January 2011. In the meantime, the new magazine, TECHup e-magazine will be published and its contents cover four major media form Nikkei including Nikkei Electronics, Nikkei Monozukuri, Green Device, and Automotive Technology.

10 years cooperation between Nikkei BP and DoTop Media-NE Taiwan

2001 to 2010: more than 1.2 million copies, free subscription

TECHup e-magazine open Digital reading

PC or MAC

From 2011 Jan issue, no printing just e-book

TECHup e-magazine Media outline

• First published : Jan, 2011• Publisher : Dotop Media Company Limited• Frequency : Monthly• Circulation : 18,938 (as 2010/11/1)• Distribution : Free Circulation• Magazine format : FlipViewer Xpress e-book, no paper printing• Target Readers : Engineers, Researchers, Designers, Producers an

d Managers at Taiwan high-tech Manufacturers including Computer/Consumer/Communications/Car industries, Optoelectronics/FPD/LED/PV industries, Semiconductor industry, Green Device industry…

• Content : TECHup e-magazine also carries technical articles translated into Chinese from Nikkei Electronics, Nikkei Green Device, Nikkei Monozukuri and Nikkei Automotive Technology under the license agreement with Nikkei Business Publications, Inc.

TECHup e-magazine Media outline

• Cooperation : Nikkei Business Publications, Inc.• Content-Targeted : Technology • Categories : Electronics / Green Energy / Manufacturing / Automotive• Logo: the prospective, international, and innovative technology

《 TECHup e-magazine 》 is a brand new magazine. Its content will cover electronics, manufacturing, green energy, and automotive technologies, and also will report the related news and trends in Taiwan. The vision of 《 TECHup

e-magazine 》 is to play a key media in technology industry in order to share and exchange knowledge as well as the active promotion of industrial upgrading.

Nikkei's four mainstream media integrated into e-books to benefit Taiwan industry

Electronics Automotive

ManufacturingGreen Energy

The contents of 50% to 60% provided by Nikkei BP and others form DoTop Media which will report Taiwan stories.

The contents percentage• 50% electronics → the related technologies for the new generation of product development• 20% green energy → how to achieve environmental protection society• 20% manufacturing → innovation technology to solve manufacturing problems• 10% automotive → to explore advanced vehicle technologies

The report scope

• Electronics Digital Home / Smart Phone / Tablet PC / e-Book Reade

r / Medical Electronics ... Semiconductor / FPD / Cloud Computing …• Green Energy Energy Generation (Solar / Fuel Cell), New Lighting (LE

D / Organic EL), Energy Conservation (Power Semiconductors / Electronic Components with Low Power Consumption), Energy Storage (Rechargeable Batteries), Smart Grid ...

• Manufacturing Industrial Automation / Industrial PC / Robot ...• Automotive Automotive Electronics / EV / HEV…

Section Contents Description

NEWS The latest news of vendors

Cover Story The feature reports from Nikkei Electronics, Nikkei Monozukuri, Green Device, and Automotive Technology

Technical Analysis The technical analysis articles from Nikkei Electronics, Nikkei Monozukuri, Green Device, and Automotive Technology

Electronic World To report the latest developments of electronics industry

Green Perspective The green energy and environmental technology reports

Manufacturing Technology

The industrial automation and manufacture design reports

Automotive Electronics

The electric vehicles, automotive electronic applications and trends reports

Interview The interviewee talks about the industrial trends

Technology Insight The contributions form vendors

Product The introduction of the latest components or products

Editorial Contents

2011 Editorial CalendarIssue Cover story ／

Technical AnalysisElectronic World Green Perspective Manufacturing

TechnologyAutomotiveElectronics

JAN The feature storiesformNikkei Electronics, Nikkei Monozukur,Green Device, and Nikkei Automotive Technology.

Communication andNetwork

Industrialenergy-saving

Industrial Automation Vehicle Control Unit

FEB Consumer Electronics Energy-savingApplication

Automotive Software Engine Technology

MAR IC Design Smart Grid Industrial Computer Wireless Control

APR Computer andPeripheral

LED Application AutomationControl System

Vehicle Battery

MAY MobileCommunications

Fuel Cell Data Acquisition Auto Modular

JUN Display Technology Sensor Technology Process Control Automotive Electronic

Components

JUL Analog / Mixed Signal LED Lighting HMI Electric Vehicle Parts

AUG Embedded Systems Energy-savingAppliances

Production Line

Monitoring

Infotainment Systems

SEPT SemiconductorTechnology

Energy Management Precision Machinery Power system

OCT Photo-Electronics Energy-savingElectronic Components

Industrial

Communication

Automotive Safety

Systems

NOV Test and Measurement Solar Energy Embedded Controller Car LED

DEC Power Management Energy Generation IndustrialPlatform Car Navigation

※ The publisher retains the right to reschedule any topic in the calendar; any further inquiries, please contact the editorial department or the advertising department.

About TECHup e-magazine

• 《 TECHup e-magazine 》 made by E-book systems FlipViewer Xpress, no need to download any software. Circulation can read online or download e-book to read.

• Circulation can read e-book by PC or MAC.• Every issue of 《 TECHup e-magazine 》 will pu

t on http://nebook.com.tw official site.• Sample of 《 TECHup e-magazine 》 , please cli

ck http://ebook.greenpublishers.com.tw/ebook/techup/201101/

How to publish TECHup e-magazine

• To send e-mail newsletter to all of the register circulation every issue date.

• Circulation can choose online or download version to read.

• Circulation can visit official site to read any issue anytime!

• Sometimes we will deliver Disk version at seminar, exhibition…

Online or DownloadVersion

ContentsList

Sponsor AD

Reader Data 2010/10/1 data By Primary End Product Total %

Engineering Management,

Design & Development

Engineering

Production

Engineering/Production

n Management,

Testing, QC, QA

Sales/Marketing

Other Non-

Engineering

Functions

Computers and Peripherals Equipment 4,164 22.0% 2,045 366 1,525 228

Consumer Electronic Products 2,753 14.5% 1,998 331 240 184

Electronic Components/Semiconductors 2,332 12.3% 1,004 444 571 313

Communication Systems/Equipment 1,616 8.5% 1,101 156 230 129

Semiconductor Production Equipment 1,542 8.1% 661 355 289 237

R&D Laboratory, Educational Institution 1,382 7.3% 231 16 44 1,091

Other 1,167 6.2% 157 99 135 776

Office/Factory Automation 1,055 5.6% 1,020 17 14 4

Optoelectronics 、 PV 、 FPD 970 5.1% 596 106 185 83

Controls, Test and Measurement Equipment

675 3.6% 478 103 73 21

Electronic Materials and Cables 489 2.6% 402 34 24 29

Automotive & ground vehicles 296 1.6% 207 27 53 9

Software Development 189 1.0% 140 5 28 16

Medical Systems/Equipment 132 0.7% 105 14 5 8

Distributor, Export/Importer 120 0.6% 57 12 13 38

Avionics, marine, space & military systems/equipment

56 0.3% 40 9 4 3

Total18,93

8 100% 10,242 2,094 3,433 3,169

% 　 　 54.1% 11.1% 18.1% 16.7%

2011 AD Rate US$

* Cover Story/ Electronic World / Green Perspective /Manufacturing Technology/ Automotive Electronics

Space Size 1X 3X 6X 9X 12X

Premium Page (W × H)

Cover 1 Post it(f)208mm×200 mm

3,380 3,210 3,040 2,870 2,700 (b)208mm×280 mm

Inside Front Cover Spread

416mm × 280mm 2,620 2,490 2,360 2,230 2,100

Double Page Spread

416mm × 280mm 2,210 2,100 1,990 1,880 1,770

Cover 4 208mm × 280 mm 1,800 1,700 1,610 1,520 1,430

Cover 3 208mm × 280mm 1,380 1,310 1,240 1,170 1,100

4C1P(RHP) 208mm × 280 mm 1,310 1,250 1,180 1,110 1,050

Facing major cover page* (LHP)

208mm × 280mm 1,210 1,150 1,090 1,030 970

4C 1/3 P 55mm × 255mm 520 490 460 440 410

Space Size 1X 3X 6X 9X 12X

Standard Page (W × H)

4C1/2P 180mm × 125mm 350 330 310 290 270

4C1P 208mm × 280 mm 870 820 780 730 690

4C2P 208mm × 280 mm 1,600 1,500 1,430 1,350 1,270

4C4P 208mm × 280 mm 2,500 2,400 2,230 2,110 1,990

4C6P 208mm × 280 mm 3,100 2,950 2,800 2,640 2,480

4C8P 208mm × 280 mm 3,600 3,400 3,230 3,050 2,870

4C10P 208mm × 280 mm 3,800 3,600 3,410 3,230 3,030

4C12P 208mm × 280 mm 4,140 3,930 3,720 3,520 3,310

2011 AD Rate US$

Issue Date & Deadline of 2011

Issue DeliveryDate

Order Deadline

MaterialDeadline

Issue DeliveryDate

Order Deadline

MaterialDeadline

Jan Jan. 3 Dec. 10 Dec. 17 Jul Jul. 1 Jun. 10 Jun. 16

Feb Jan. 31 Jan. 10 Jan. 17 Aug Aug. 1 Jul. 11 Jul. 15

Mar Mar. 1 Feb. 10 Feb. 14 Sep Sep. 1 Aug. 10 Aug. 17

Apr Apr. 1 Mar. 10 Mar. 17 Oct Oct. 3 Sep. 9 Sep. 16

May May. 2 Apr. 11 Apr. 15 Nov Nov. 1 Oct. 11 Oct. 17

Jun Jun. 1 May. 10 May. 17 Dec Dec. 1 Nov. 10 Nov. 16

*Material : Please provide PDF(150dpi) file before Material deadline.