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Overcoming Content Shock

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Content Shock. Eh?

“The emerging marketing epoch defined

when exponentially increasing volumes of

content intersect our limited human capacity

to consume it.” Mark W Schaefer

Our speakers…

Emily Turner

Content Strategist & Consultant

Doug Kessler

Creative Director & Co-Founder, Velocity Partners

Gareth Case

Global Marketing Director, Xchanging

Emily TurnerContent Strategist & Consultant

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@emilyaturner

100and40.com

Doug KesslerCreative Director & Co-Founder,

Velocity Partners

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Home run content in the age of ‘content shock’.

Doug KesslerVelocity Partners

@dougkessler

Content Shock!

Content Shock!!

Content Shock?

1455

1492

What Content Shock ignores

• Granularity

• Change

• Quality

Go

od

ies

Time

Home run content

1) Confidence

Why confidence:

1. It attracts, projecting success2. It signals expertise and experience3. It signals honesty4. Grabs attention

2) Sweet spot

Stuff prospects care about most.

Stuff you know the most about.

The Sweet Spot

3) Emotion

Head x Heart = Home Run

Head

Head x Heart

Home runs:

1. Content with confidence2. Written from your Sweet Spot3. Harnessing emotion

Thank you.

Gareth CaseGlobal Marketing Director, Xchanging

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