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2014-2018

Sample - Global e-Commerce Technology

Market

technavio insights

2014-2018 Global e-Commerce Technology Market

2014-2018


Market

01. Market Research Methodology

Market Research Process

TechNavio identifies the key opportunities in leading markets and develops various

methodologies for data collection and analysis. The micro, meso, and macroeconomic

indicators of the market are studied to ascertain the dynamics of the market.

Research Design

TechNavio’s reports are based on in-depth qualitative and quantitative analyses of various

markets. Qualitative analysis involves the application of various projection and sampling

techniques, whereas quantitative analysis involves primary interviews, surveys, and vendor

briefings. The data thus gathered is validated through experts' opinions. Based on research

results and technical insights, TechNavio analysts refine the existing methodologies to analyze

the various aspects of the market.

Exhibit 1: Market Research Methodology

Source: TechNavio Analysis

Global e-

Commerce

Technology Market


2014-2018


Market

TechNavio analysts gather inputs from various vendors and industry experts and verify the

information collected with databases, financial reports, industry papers, and various other

secondary sources. The impact of global economic conditions and other macroeconomic

indicators are also considered while assessing the market.

Research Methodology

TechNavio analysts have adopted primary as well as secondary research techniques to

ascertain the size and vendor landscape of the Global e-Commerce Technology Market. The

information is obtained using a combination of the bottom-up and top-down approaches,

besides using in-house market modeling tools. The data is then corroborated with data obtained

from various market participants and stakeholders across the value chain, including vendors,

service providers, distributors, re-sellers, and end-users.


2014-2018


Market

02. Executive Summary

Market Size 2013: US$ XXX billion

2018: US$ XXX billion

Market Growth Rate 2014: XXX percent

2018: XXX percent

CAGR XXX percent

Key Geographies

Americas: XXX percent

APAC: XXX percent

Europe: XXX percent

MEA: XXX percent

Key Customer Segments

Retail

Manufacturing

Services

Distributors/Wholesalers

Telecommunications

Key Market Drivers

Increase in Number of Customer Touch Points

Driver 2

Driver 3

High Demand for e-Commerce Solutions from Developing

Countries

Key Market Challenges

Security and Privacy Concerns

Challenge 2

Challenge 3

Key Market Trends

Blurring of Line Between e-Commerce and Commerce

Trend 2

Trend 3

Key Buying Criteria

Cost-effectiveness

Features

Integration

Scalability

Key Vendors

Demandware Inc.

eBay Inc.

hybris AG

IBM Corp.

Oracle Corp.


2014-2018


Market

03. Scope of the Report

03.1 Market Overview

This report covers the present scenario and the growth prospects of the Global e-Commerce

Technology market for the period 2014-2018. To calculate the market size, the report considers

revenue generated from the sales of e-Commerce technology, which includes subscriptions,

licensing, and associated services.

The report also presents the vendor landscape and a corresponding detailed analysis of the top

five vendors in the market. In addition, it discusses the major drivers that influence the growth of

the Global e-Commerce Technology market. It also outlines the challenges faced by the

vendors and the market at large, as well as the key trends emerging in the market.

03.2 Product Offerings

Some of the products offered by the major vendors in the Global e-Commerce Technology

market are listed below:

Company Products Offered

Demandware Demandware Commerce

eBay eBay Magento

eBay GSI Commerce

hybris Customer Service Module

Digital Asset Management Module

hybrisCommerce Accelerator

hybris Commerce Suite

hybris Extend

hybris PCM

hybris Telco Accelerator

Product Content Management

hybris Order Management

Omni Commerce Connect

IBM WebSphere Commerce Enterprise

WebSphere Commerce Professional

WebSphere Commerce Express


2014-2018


Market

Commerce on Cloud

Sterling Configure, Price, Quote

Sterling Order Management

Oracle Oracle Commerce Platform

Oracle Commerce Experience Manager

Oracle Commerce Merchandising

Oracle Commerce Service Center

Oracle iStore

http://www-01.ibm.com/software/genservers/commerce/on-cloud/


2014-2018


Market

04. Introduction

e-Commerce technology provides software and associated services that facilitate online

commerce. e-Commerce software solutions offer a wide range of services other than the basic

shopping cart and online catalogs. Currently, these software solutions are designed to provide

consistent shopping experience to consumers across various channels. Services include

consulting and training, maintenance and support, compliance and security, and online

marketing and advertising. The Global e-Commerce Technology market is growing because

several organizations are conducting business across various platforms such as the web, mobile

devices, and social networking sites, which has increased the demand for e-Commerce

software and services.

The Global e-Commerce Technology market is growing rapidly and is expected to post a CAGR

of XXX percent during the forecast period. The majority of the demand for e-Commerce

solutions is currently from the Americas, which held XXX percent of the market in 2013. The APAC

and the Europe regions are also experiencing high growth and are expected to increase their

market share in the future. The Global e-Commerce Technology market is expected to be worth

US$ XXX billion by 2018.

The growth of the Global e-Commerce Technology market is driven by several factors. One of

the major drivers is the increased number of customer touch points. As the world is witnessing

rapid technological changes, the buying preferences of customers are also changing, which

has generated the need for more online sale channels. The rising popularity of mobile

commerce is another key driver in the market.

Despite the presence of several drivers, the growth of the Global e-Commerce Technology

market is curtailed by certain challenges. Security and privacy concerns constitute one of the

major challenges in the market. Customers are always vulnerable to the risk of losing their private

and confidential information in e-Commerce transactions because of hacking and cyber fraud.

Another challenge is the barriers to adoption of e-Commerce solutions in SMEs.

Note: Information included in this sample are extracts of the full report.


2014-2018


Market

04.1 Key Questions Answered in this Report

What will the market size be in 2018 and what will be the growth rate?

What are key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by key vendors?

What are the strengths and weaknesses of each of these key vendors?


2014-2018


Market

05. Market Landscape

05.1 Market Size and Forecast

The Global e-Commerce Technology market was valued at US$ XXX billion in 2013 and is

expected to reach US$ XXX billion by 2018, growing at a CAGR of XXX percent during the period

2013-2018.

Exhibit 2: Global e-Commerce Technology Market 2013-2018 (US$ billion)

Actual exhibits are available in full report only

Source: TechNavio Analysis

The Global e-Commerce Technology market is expected to witness a positive growth rate

during the forecast period. In the B2C segment, several retailers have already adopted e-

Commerce solutions to improve their sales through online channels. Online and mobile sales of

products and services have become important as customers are looking for a multi-channel

experience.



2014-2018


Market

06. Market Growth Drivers

Some of the major drivers in the Global e-Commerce Technology market are discussed below:


Driver 2

Driver 3

Driver 4


There has been an increase in the number of customer touch points through the web, social

networking sites, and mobile devices. These channels have been gaining popularity and are

important platforms for vendors providing e-Commerce solutions. Social networking sites help

large enterprises serve their large customer base effectively. The process to integrate e-

Commerce solutions with social media networks for the online sales of products and services is

termed social commerce.



2014-2018


Market

07. Market Challenges

Some of the major challenges in the Global e-Commerce Technology market are discussed

below:


Challenge 2

Challenge 3


The security of personal and confidential consumer data is a major challenge in the Global e-

Commerce Technology market. There have been several cases of identity theft and hacking of

personal bank accounts in the recent past. Therefore, when selecting an e-Commerce vendor,

companies must ensure that the chosen vendor has robust support for online payment

processing and customer data retention. Also, companies need to select a suitable SaaS-based

e-Commerce solution to address concerns about the privacy of customer data in the cloud.



2014-2018


Market

08. Market Trends

Some of the major trends in the Global e-Commerce Technology market are discussed below:


Trend 2

Trend 3


As the world is witnessing rapid technological changes, shopping patterns of consumers and

businesses are also changing. The difference between e-Commerce and commerce is

diminishing and customers expect the same shopping experience and integration across various

sales channels. It is the responsibility of vendors to meet consumer needs, which has led to the

rise of omni-channel operations. The term omni-channel refers to the provision of a continuous

experience to customers across multiple sales channels such as the web, mobile devices, social

networking sites, brick and mortar stores, and television.



2014-2018


Market

09. Vendor Landscape

09.1 Competitive Scenario

The Global e-Commerce Technology market is fragmented with the presence of a large number

of vendors. The market has on-demand as well as on-premises players. The market has witnessed

mergers and acquisitions in the past including the acquisition of hybris, a leading vendor in the

market, by SAP. Acquisitions have helped vendors to expand their e-Commerce capabilities in

terms of acquiring integration with mobile and social commerce software. Other capabilities

acquired by vendors in the market are warehouse management, order management, cart

management, web analytics, email campaign management, and different aspects of customer

service. Most vendors are also integrating their core e-Commerce product with other related

products to provide a complete package of commerce solutions. The market is also witnessing

technological changes because end-users are demanding that omni-channel capabilities be

included in e-Commerce solutions. The major vendors in the market are Demandware, eBay,

hybris, IBM, and Oracle.



2014-2018


Market

10. Key Vendor Analysis

10.1 Demandware

10.1.1 Business Overview

Demandware is an on-demand e-Commerce solutions provider. The company serves several

multinational corporations, retailers, and customer product manufacturers, which amounts to

120 customers worldwide through direct sales as well as through distributors. It helps its clients to

develop and manage their own e-Commerce websites and mobile applications. Some of its

offerings are web storefront application, call center applications, and mobile applications. Its

web storefront application is the on-demand e-Commerce platform that helps companies to

build e-Commerce mobile or online websites. In addition, the company offers installation,

implementation, and training services. Its major end-user segments include:

Apparel and Footwear

Health and Beauty

Home and Garden

Sporting Goods

General Merchandise

Parameter Description

Type Public

Industry Commerce Solutions

Founded 2004

Headquarters Burlington, Massachusetts, US


2014-2018


Market

10.1.2 Key Information

Company Details Description

Product Portfolio Demandware Commerce

Recent Product Launches October 2013: Announces an e-Commerce solution,

which is powered by Demandware Commerce and

tailored to meet the needs of large retailers

Key Highlights April 2014: Selected by Wolverine Worldwide, one of

the world's largest apparel and footwear companies,

to power its e-Commerce operations

Key Acquisitions January 2014: Acquires Mainstreet Commerce, one of

the leading providers of order management solutions

through the cloud

Key Customers Adidas Group

Asda Stores

Bestseller

Brooks Sports

CPO Commerce

Crocs

Deckers Outdoor

Hanover Direct

Mothercare

Motorola Mobility Holdings

Pier 1 Imports

Procter & Gamble

TDC


2014-2018


Market

10.1.3 SWOT Analysis

Strengths

Demandware has a unique business

model wherein it provides its solutions

only through the cloud, which results in

cost savings for the company and its

customers

Strength 2

Strength 3

Strength 4

Weaknesses

Weakness 1

Weakness 2

Opportunities

Opportunity 1

Opportunity 2

Threats

Threat 1


2014-2018


Market

11. Other Reports in the Series

Global E-commerce Software Market 2012-2016

E-tailing Market in China 2012-2016

Retail e-Commerce Market in the US 2012-2016

Global Self Checkout Terminals Market 2012-2016

Global Automatic Data Capture Market 2012-2016

Global Coding and Marking Market 2014-2018

Global Intelligent Video Surveillance Market in the Retail Industry 2012-2016

Global Flexible Packaging Market 2014-2018

Global Electronic Packaging Market 2014-2018

Global Retail Ready Packaging Market 2014-2018

Global Packaged Console Gaming Market 2014-2018

Global E-commerce Market 2014-2018

Global e-Invoicing Market 2014-2018


2014-2018


Market

01. Executive Summary ......................................................................................... 1

02. List of Abbreviations ......................................................................................... 2

03. Scope of the Report ........................................................................................ 3

03.1 Market Overview ......................................................................................... 3

03.2 Product Offerings......................................................................................... 3

04. Market Research Methodology .................................................................... 5

04.1 Market Research Process ........................................................................... 5

04.2 Research Methodology ............................................................................. 5

05. Introduction ....................................................................................................... 7

06. Market Landscape .......................................................................................... 8

06.1 Market Overview ......................................................................................... 8

06.2 Market Size and Forecast........................................................................... 9

06.3 Five Forces Analysis ................................................................................... 10

07. Market Segmentation by End-user ............................................................. 12

08. Geographical Segmentation ...................................................................... 14

09. Buying Criteria ................................................................................................. 16

10. Market Growth Drivers ................................................................................... 18

11. Drivers and their Impact ............................................................................... 20

12. Market Challenges ........................................................................................ 22

13. Impact of Drivers and Challenges .............................................................. 24

14. Market Trends .................................................................................................. 25

15. Trends and their Impact ................................................................................ 27

16. Vendor Landscape ........................................................................................ 28

16.1 Competitive Scenario............................................................................... 28

16.2 Major Vendors ............................................................................................ 28

16.3 Other Prominent Vendors ........................................................................ 29

TABLE OF CONTENT


2014-2018


Market

17. Key Vendor Analysis ...................................................................................... 31

17.1 Demandware ............................................................................................. 31

17.1.1 Business Overview...................................................................................... 31

17.1.2 Key Information .......................................................................................... 34

17.1.3 SWOT Analysis ............................................................................................. 35

17.2 eBay ............................................................................................................. 36


17.2.2 Business Segmentation ............................................................................. 37

17.2.3 Key Information .......................................................................................... 38

17.2.4 SWOT Analysis ............................................................................................. 40

17.3 hybris ............................................................................................................ 41



17.3.3 Key Information .......................................................................................... 42

17.3.4 SWOT Analysis ............................................................................................. 44

17.4 IBM ................................................................................................................ 45



17.4.3 Key Information .......................................................................................... 46

17.4.4 SWOT Analysis ............................................................................................. 47

17.5 Oracle .......................................................................................................... 48



17.5.3 Key Information .......................................................................................... 50

17.5.4 SWOT Analysis ............................................................................................. 51

18. Other Reports in this Series ............................................................................ 52


2014-2018


Market

Exhibit 1: Market Research Methodology ..................................................... 5

Exhibit 2: e-Commerce Technology Market Description ........................... 8

Exhibit 3: Global e-Commerce Technology Market 2013-2018

(US$ billion) ......................................................................................... 9

Exhibit 4: Global e-Commerce Technology Market by End-

user 2013 ........................................................................................... 12

Exhibit 5: Global e-Commerce Technology Market by

Geographical Segmentation 2013 ............................................. 14

Exhibit 6: Revenue Growth of Demandware 2009-2013 .......................... 32

Exhibit 7: Revenue Segmentation of Demandware by

Geography 2013 ............................................................................. 32

Exhibit 8: Number of Customers and Sites of Demandware

2013 ................................................................................................... 33

Exhibit 9: Business Segmentation of eBay ................................................... 37

Exhibit 10: Revenue Segmentation of eBay by Business

Segment 2011-2013 ........................................................................ 37

Exhibit 11: Revenue Segmentation of eBay by Geography

2011-2013 .......................................................................................... 38

Exhibit 12: Business Segmentation of hybris .................................................. 42

Exhibit 13: Business Segmentation of IBM ...................................................... 46

Exhibit 14: Business Segmentation of Oracle ................................................ 49

EXHIBITS


2014-2018


Market

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be reliable, but we make no representation as to its accuracy or

completeness. Any decision or action taken by the recipient based on this

report shall be solely and entirely at the risk of the recipient. Opinions and

information provided are made as at the date of the report issue and are

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Copyright ©2013 Infiniti Research Limited. All Rights Reserved.

Reproduction without written permission is completely forbidden.

TechNavio Insights is a customized set of reports based on the TechNavio

platform. It builds on the intelligence available within TechNavio and leverages

the custom research experience of our researchers.

TechNavio is built on years of experience of Infiniti Research in deep dive custom

research and consulting for over 30 Fortune 500 companies and numerous large

and medium-sized companies in the technology space.

For more information about TechNavio, please visit www.technavio.com

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