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Technical Report # 6
Land Use Data Development
March 2010
Technical Report # 6 Land Use Data Development
Envision 2035 Long Range Plan Update
Prepared for North Florida Transportation Planning Organization 1022 Prudential Drive Jacksonville, Florida 32207 Prepared by
7406 Fullerton Street, Suite 350 Jacksonville, Florida (904) 363.6100 In Association with Renaissance Planning Group The Corradino Group, Inc. M. Victoria Pennington, Marketing & Public Affairs March 2010
Technical Report # 6 Land Use Data Development
March 2010 i
Table of Contents
Introduction to the Scenario Planning Process ............................................................................................. 1
Phase I -Trend Analysis ................................................................................................................................. 2
General Approach ..................................................................................................................................... 2
Parcel Data Evaluation (DOR) ................................................................................................................... 3
Evaluating Developable, Re-developable or Unbuildable Areas .............................................................. 9
Population and Employment Projections ................................................................................................. 9
Policy Analysis: Future Land Use ............................................................................................................. 12
Development of Regional Impact ........................................................................................................... 16
1000 Friends of Florida “Florida 2060” Report ....................................................................................... 16
Developing a Trend Scenario .................................................................................................................. 19
Trend Analysis Refinement ..................................................................................................................... 22
Phase II -Scenario Development ................................................................................................................. 25
Community Values and Community Type Preferences .......................................................................... 25
Trend Conditions and Alternative Scenario Development ..................................................................... 28
Phase III - Scenario Comparisons, Transportation Strategies and Preferences .......................................... 34
Final Recommendations and Next Steps .................................................................................................... 40
Appendix A – Community Elements ........................................................................................................... 42
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List of Maps
Map 1 Generalized Existing Land Uses ........................................................................................................ 6
Map 2 Existing Developable Areas ................................................................................................................ 7
Map 3 Existing Built/Un-developable and Developable Areas ..................................................................... 8
Map 4 Generalized Future Land Use........................................................................................................... 13
Map 5 Developments of Regional Impact................................................................................................... 17
Map 6 2060 Trend Scenario, 1000 Friends of Florida ................................................................................. 18
Map 7 Trend Scenario Future Land Use Allocation .................................................................................... 23
Map 8 Trend Scenario 2035 GIS Base ......................................................................................................... 24
Map 9 Scenario A ........................................................................................................................................ 30
Map 10 Scenario B ...................................................................................................................................... 31
Map 11 Scenario C ...................................................................................................................................... 32
Map 12 Scenario D ...................................................................................................................................... 33
Map 13 Scenario D - Refined ...................................................................................................................... 35
Map 14 Trend Scenario Corridor Mobility Strategies ................................................................................. 37
Map 15 Scenario D Corridor Mobility Strategies ........................................................................................ 38
List of Tables
Table 1- Sample Department of Revenue Code Analysis for Existing Land Use ........................................... 4
Table 2 Population Projections ................................................................................................................... 10
Table 3 Dwelling Unit Projections ............................................................................................................... 11
Table 4 Employment Projections ................................................................................................................ 11
Table 5 Generalized Future Land Use (CorPlan Community Elements) ...................................................... 14
Table 6 Trend Scenario Generalized Future Land Use Allocations and Zdata ............................................ 20
Table 7 Trend Scenario Allocation by DRI and Generalized Future Land Use ............................................ 21
Table 8 Community Value Survey Preferences ........................................................................................... 28
Table 9 Scenario Comparisons .................................................................................................................... 36
Table 10 Final Scenario Comparisons ......................................................................................................... 39
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Introduction to the Scenario Planning Process
Following national trends and guidance from the Federal Highway Administration (FHWA), the North
Florida Transportation Planning Organization (TPO) undertook a scenario planning process in
conjunction with the development of its 2035 Long Range Transportation Plan (LRTP). The purpose of
this effort was to explore alternative land use concepts and the associated long term transportation
impacts and opportunities.
Land use and transportation are inextricably linked. How communities develop over time greatly
influences transportation choices as well as the efficiency and the livability of the transportation
systems. Where and how the region grows sets the foundation for the type and location of future
transportation investments. By evaluating alternative transportation and land use scenarios for the
region, stakeholders, citizens and policy-makers can consider how different transportation investment
strategies can be optimized by different land use and urban design configurations.
As a TPO led exercise, this process involved a community stakeholder driven process to develop
alternative land use scenarios. By design, these alternatives differed from locally adopted
comprehensive plans. The purpose of doing so was to demonstrate how changes to locally adopted
comprehensive plans and local land use policies could influence the range and type of long term
transportation investments for the region. While the TPO has no land use policy authority, the TPO does
make policy decisions regarding the investment of federal and state transportation dollars. As such, this
process was implemented to create more informed decision-making on these investments in light of the
opportunities and tradeoffs associated with different land use and transportation scenarios. The
following pages highlight the major steps of the process, as well as the final process outcomes.
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Phase I -Trend Analysis
General Approach
The first step in the scenario process involves the development of a Trend Scenario. The Trend Scenario
is intended to illustrate the buildout potential of the region by 2035 based on existing land use policies
and current development patterns. The study area for the 2035 LRTP comprises the four counties of
Clay, Duval, Nassau and St. Johns, totaling 1,838 square miles. The trend analysis estimated future
population, household and employment data for all study area Traffic Analysis Zones (TAZs) through
2035. The trend scenario served as the base condition from which alternative land use and
transportation scenarios were developed and compared.
The trend analysis was performed by the consultant team of Post, Buckley, Schuh & Jernigan, Inc.
(PBS&J) and Renaissance Planning Group. The primary role of Renaissance was to assist PBS&J with the
land use scenario planning, including the trend analysis and alternative land use scenario development.
The trend analysis utilized four guiding inputs to estimate future development; 1) potential buildout of
known Developments of Regional Impact (DRIs) by 2035, 2) future land use polices, 3) the growth
patterns predicted by the 1000 Friends of Florida 2060 population scenario, and 4) population and
employment estimates by county. With the population projections held constant for each county based
on the BEBR projections, growth for the Trend scenario was allocated to TAZs as follows:
Existing land use was mapped based on parcel and existing tax assessment data available for the
region.
Developable, Re-developable or Unbuildable Areas were mapped to determine which lands
could be considered vacant or unprotected agricultural/rural open to development.
Future Land Use policies for each locality were evaluated and generalized into development
categories to determine how vacant lands might grow and build-out (land use & densities)
within each community.
Additional agricultural lands were identified as potential development areas as necessary and
sequentially to best match the 2020 and 2040 development areas footprints designated by the
1000 Friends of Florida 2060 Population scenario study.
DRI development programs were translated into population, dwelling units and employment
data and scaled to an estimated percentage of development bailout likely to occur by the
forecast planning horizon of 2035.
Both the DRIs and the Generalized Future Land Use area allocations were created by using the CorPlan
scenario planning tool, a land use and transportation analysis application in ArcGIS developed by
Renaissance. Each DRI and generalized land use was converted into a community element prototype
which makes assumptions about land use composition, and socio-economic make up. Thus, each acre of
a ‘community element’ was applied to vacant or developable parcels, resulting in a net allocation of
single family, multi-family dwelling units, population, and employment by different categories
(commercial, service, or industrial). Community element allocations were then summarized and their
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acreage calculated to reach the desired control totals of population, dwelling units and jobs for the
study area.
Scenario planning requires an analysis of existing conditions to determine the current natural and built
environment. This analysis informs where future development can, cannot, or is less likely to occur. It
creates the ‘canvas’ upon which future land use types can be ‘applied.’ The primary level of analysis was
conducted at a parcel level for the entire four county area.
Parcel Data Evaluation (DOR)
The Florida Department of Revenue (DOR) classifies property into land use codes. The coding system is
fairly standardized for the state with some individual changes made to allow counties to insert some
local land use classifications. The DOR property use classification for every parcel in the four county
study area was aggregated into more generalized existing land use categories. Table 1 illustrates how
some DOR codes were assessed and aggregated into broader categories for existing land use, and future
potential land use. Map 1 shows generalized existing land uses, using parcel level information from the
DOR records. Map 2 shows existing developable areas and Map 3 is the final existing land use map that
is simplified to show developable and already built/unbuildable areas.
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Table 1- Sample Department of Revenue Code Analysis for Existing Land Use
Florida Department of Revenue Property Use Code
Existing Land Use
Future Use Potential for 2035 Trend and Alt. Scenarios
0000 VACANT RES Vacant Vacant
0100 SINGLE FAMILY Single Family Unbuildable/Not likely to develop
0400 CONDOMINIUM Multi Family Unbuildable/Not likely to develop
1100 STORES, ONE STORY (RETAIL) Commercial Re-developable
1193 STORE,RETAIL/CONVERTED Commercial Re-developable
1700 OFFICE BLDG Service Re-developable
2000 AIRPORTS; TRANSIT TERMINALS Service Unbuildable/Not likely to develop
2191 RESTAURANT CLASS 1 Service Re-developable
2592 LAUNDROMAT Service Re-developable
4000 VACANT INDUSTRIAL Vacant Vacant
4001 IND COMMON AREA Vacant Vacant
4070 INDUSTRIAL MISC Vacant Vacant
4100 LIGHT MANUFACTURING Industrial Re-developable
4101 MEDIUM MANUFACTURING Industrial Re-developable
5005 IMP AGRI. Agricultural Agricultural
5134 ROW CROP 3 Agricultural Agricultural
7101 EDUCATIONAL/RELIGIOUS Civic Unbuildable/Not likely to develop
7900 CULTURAL ORGANIZATIONS Civic Unbuildable/Not likely to develop
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Florida Department of Revenue Property Use Code
Existing Land Use
Future Use Potential for 2035 Trend and Alt. Scenarios
8000 WATER MANAGEMENT DIST Government Unbuildable/Not likely to develop
8100 MILITARY Government Unbuildable/Not likely to develop
8200 FOREST, PARKS, REC AREAS Open Space or Recreation Unbuildable/Not likely to develop
8400 COLLEGES; Public Government Unbuildable/Not likely to develop
9100 UTILITIES Industrial Unbuildable/Not likely to develop
9101 TOWER SITE Industrial Unbuildable/Not likely to develop
9120 WATER WRKS Industrial Unbuildable/Not likely to develop
9550 BAY Unbuildable Unbuildable/Not likely to develop
9600 SEWAGE DISPOSAL,SOLID WASTE,BORROW PITS,ETC.; SWAMP March, Waste Unbuildable Unbuildable/Not likely to develop
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Map 1 Generalized Existing Land Uses
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Map 2 Existing Developable Areas
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Map 3 Existing Built/Un-developable and Developable Areas
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Evaluating Developable, Re-developable or Unbuildable Areas
Based on parcel level DOR classification, every parcel in the study area was evaluated and marked as
developable, re-developable, or undevelopable. Areas considered undevelopable included both areas
which were off-limits to future development as well as areas which were already built-out and likely not
to be redeveloped within this 2035 planning horizon. These areas included:
Florida Natural Areas Inventory
Open Water
Roads and Utilities Right of Ways
State, Federal or Local Government Facilities including Military Bases
Public Facilities, Institutions, Public Recreation and Open Space
Intensive Industrial, Extractive Mining, or Contaminated Land
Established Residential Areas
Re-developable lands were areas that already had some existing development, but were likely to
experience redevelopment or infill by 2035. It should be noted that when a future year land use
allocation was assigned to a re-developable piece of land it did not assume an entire demolition and re-
building on that property, but rather it assumes a percentage of net new growth. For the trend analysis,
re-developable areas were assumed at 30% redevelopment, with the exception of the downtown
Jacksonville DRI which included higher redevelopment assumptions (up to 65% of the DRI was assumed
to be in place by 2035). Areas considered the most prime for redevelopment primarily fall into two
broad categories:
Commercial, Service, Retail
Light to Heavy Industrial
Vacant or agricultural properties that did not fall into any of the classifications listed above were
considered to be the parcels prime for development. Vacant lands are usually characterized by low or no
improvement values, and are not in active agricultural use. In developing the Trend Scenario, growth
allocations were made first to vacant, and then agricultural land, because of their lack of constraints to
development. The trend analysis only allocated future growth to properties that were either vacant or
agricultural. The previous pages showed Map 2, developable areas, and Map 3 both existing
urban/undevelopable lands and lands that are available for development in the study area.
Population and Employment Projections
To develop the future year development conditions based on the analysis described herein, a 2035
population and employment control total was established for the four county study area. These
projections were summarized by population, households (dwelling units) and employment so that they
could easily be utilized as inputs to the travel demand model. A land use scenario is an allocation of
different community types, all of which have an assumed proportion of population, households and jobs
per acre. Developing future land use scenarios involves the allocation of future employment and
population incrementally until the future year control totals for the study area are met. The following
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describes the sources and methods used to calculate future year population and employment control
totals by county for the entire study area.
Population Projections (BEBR)
The base year, 2005, population estimates were derived from the most updated traffic zonal data sets
validated by PBS&J as of April 2008. The future year population totals were adopted from the Florida
Bureau of Economic and Business Research (BEBR) medium estimates for 2035. 1 BEBR population
projections are commonly used by many localities in Florida for long range planning efforts. The BEBR
medium projections were also used in the “Florida 2060” 2 report prepared by the 1000 Friends of
Florida. Table 2 below contains the base year 2005 ZDATA, the 2035 BEBR medium projections and
shows the growth increment totals adopted for this LRTP 2035 update. The BEBR projections have St.
Johns (2.45%) and Clay (1.84%) Counties with the highest annual growth rates, while Nassau (1.52%)
slightly less, and Duval the lowest (1.18%).
Table 2 Population Projections
Population Projections ZDATA 2005 BEBR 2035 (medium)
Increment 2005-2035 (control totals)
Growth Rate
Clay 181,624 313,800 132,176 1.84%
Nassau 67,681 106,500 38,819 1.52%
St. Johns 157,918 326,300 168,382 2.45%
Duval 855,572 1,218,000 362,428 1.18%
Study Area Totals 1,262,795 1,964,600 701,805 Area Avg 1.48%
Dwelling Units Projections
Future year dwelling units were calculated by applying 2005 base year ratios of population to dwelling
units to the BEBR 2035 population projections. Table 3 below shows the growth increment control
totals for new dwelling units. A ratio around 2.0-2.5 persons per household is considered fairly
standard. Clay County’s ratio of 2.98 is the highest in the study area.
1 Smith, S.K., and Rayer, S., “Projections of Florida Population by County, 2007-2035”, Bureau of
Economic and Business Research (BEBR), Volume, 41, Bulletin 150, March 2008.
2 Zwick,P.D, and Carr, M., “Florida 2060: A Population Distribution Scenario for the State of Florida,”
GeoPlan Center, University of Florida, August 15, 2006.
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Table 3 Dwelling Unit Projections
Dwelling Units 2035 Calculations
(ZDATA/BEBR)
2005 Population
(ZDATA)
2005 Dwelling Units (ZDATA)
2005 Persons Per/DU Ratio
Estimated New Dwelling Units by 2035 (2035 new pop/ppdu ratio)
Total Projected Dwelling Units by
2035
Clay 181,624 60,996 2.98 44,390 105,386
Nassau 67,681 32,975 2.05 18,913 51,888
St. Johns 157,918 71,643 2.20 76,390 148,033
Duval 855,572 392,265 2.18 166,167 558,432
Study Area Totals 1,262,795 557,879 2.26 305,860 863,739
Employment
For base year, 2005, employment counts were derived from the most updated traffic zonal data sets
validated by PBS&J as of April 2008. To determine a future year projection, an annual growth rate of
1.44% was applied to each county to reach a 2035 employment projection. The source of the 1.44%
growth rate was workforce projections obtained from the State of Florida Agency for Workforce
Innovation (FAWI) data for Workforce Region 8 which includes Baker, Clay, Duval, Nassau, Putnam, and
St. Johns Counties. FAWI data for the region showed employment increases for the period 2007 to
2015 to have an estimated growth rate of 1.44%. FAWI only provides regional data, and individual data
by county was not available, thus the average growth rate was applied to each county’s base year (2005)
employment to project estimated employment by county through 2035, as shown in Table 4 below.
Table 4 Employment Projections
Employment ZDATA 2005 Projected Employment (Region 8) by 2035
Increment 2005-2035 (control totals)
Clay 47,374 72,644 25,270
Nassau 20,213 30,995 10,782
St. Johns 65,666 100,693 35,027
Duval 509,112 780,676 271,564
Study Area Totals 642,365 985,007 342,642
With the population and employment control totals determined and the vacant and buildable parcels
identified, the next step in the Trend Analysis involved allocating future growth. The process of creating
a trend scenario is one of allocating prototypical CorPlan community elements across the region based
on selecting vacant land within equivalent future land use areas, that also were within the 1000 Friends
of Florida “Florida 2060” urbanized footprint. Growth was allocated to vacant lands until the
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population, dwelling units and employment control totals for each county were reached. Efforts were
made to keep the base year single family and multi family dwelling unit ratios for each county the same
as future year ratios, so the dwelling unit balance held steady in the 2035 Trend.
Policy Analysis: Future Land Use
Generalized future land uses were created and translated into CorPlan community elements by
analyzing each locale’s comprehensive plan and determining general intensity and use of the future land
use. A generalized future land use map was created for the study area (see Map 4). These generalized
land uses were then applied to each jurisdiction based on the relative likeness between the generalized
land uses and the adopted land use policies as well as current patterns of development. The future land
use policies of each county were generally higher than existing densities and intensities, so the
population, dwelling units, and employment values per future land use category were adjusted slightly
to reflect a middle ground between existing densities and the local jurisdiction’s policy intent. Table 5
shows the socioeconomic composition of each generalized future land use per acre. These are net
figures by use category and accounts for the removal of roads, parks, and civic needs associated with
each development type. The density and intensity of generalized land uses are not intended to exactly
match every policy type for each future land use designation for each jurisdiction. The generalized
future land use is a simplification that approximates regional scale land use assessment, and is tailored
in CorPlan (the GIS based scenario planning tool) to provide the necessary socioeconomic inputs for the
travel demand model.
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Map 4 Generalized Future Land Use
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Table 5 Generalized Future Land Use (CorPlan Community Elements)
Generalized Future Land Use (CorPlan Community Elements)
Single Family DU
Single Family Pop
Multi Family DU
Multi Family Pop
Commercial Emp
Service Emp
Industrial Emp
Total Net Pop/acre
Total Net DU/acre
Total Net Emp/acre
Business Park Hi 0.00 0.00 0.00 0.00 1.96 53.21 0.00 0.00 0.00 55.17
Business Park Lo 0.00 0.00 0.00 0.00 0.98 26.60 0.00 0.00 0.00 27.58
Commercial, Community 0.00 0.00 0.00 0.00 18.51 4.67 0.00 0.00 0.00 23.18
Commercial, Neighborhood 0.00 0.00 0.00 0.00 16.99 13.07 0.00 0.00 0.00 30.06
Commercial, Regional 0.00 0.00 0.00 0.00 19.06 9.53 0.00 0.00 0.00 28.59
Commercial, Rural 0.00 0.00 0.00 0.00 9.87 2.99 0.00 0.00 0.00 12.86
Industrial, Heavy 0.00 0.00 0.00 0.00 0.00 0.00 8.71 0.00 0.00 8.71
Industrial, Intensive 0.00 0.00 0.00 0.00 0.00 0.00 29.04 0.00 0.00 29.04
Industrial, Light 0.00 0.00 0.00 0.00 0.00 0.00 17.42 0.00 0.00 17.42
Mixed Use A 1.99 4.84 4.48 7.62 2.61 3.20 0.00 12.46 6.47 5.81
Mixed Use B 1.97 4.78 4.36 7.40 3.12 2.06 0.00 12.18 6.32 5.18
Mixed Use C 2.55 6.20 1.22 2.08 1.53 2.32 0.00 8.28 3.78 3.86
Mixed Use D 1.84 4.47 2.82 4.79 2.47 2.97 0.00 9.26 4.65 5.44
Mixed Use E 2.09 5.06 2.19 3.73 2.53 5.45 0.00 8.78 4.28 7.98
Mixed Use, Town Center 3.08 7.49 6.78 11.53 5.98 7.95 0.00 19.01 9.86 13.93
Residential, High Density 12 0.00 0.00 7.15 12.16 0.58 0.00 0.00 12.16 7.15 0.58
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Generalized Future Land Use (CorPlan Community Elements)
Single Family DU
Single Family Pop
Multi Family DU
Multi Family Pop
Commercial Emp
Service Emp
Industrial Emp
Total Net Pop/acre
Total Net DU/acre
Total Net Emp/acre
Residential, High Density 15 0.00 0.00 9.53 16.21 0.58 0.00 0.00 16.21 9.53 0.58
Residential, High Density 45 0.00 0.00 30.58 51.98 10.19 0.00 0.00 51.98 30.58 10.19
Residential, Low Density 2 1.57 3.84 0.00 0.00 0.00 0.00 0.00 3.84 1.57 0.00
Residential, Low Density 3 2.19 5.37 0.00 0.00 0.00 0.00 0.00 5.37 2.19 0.00
Residential, Low Density 4 3.05 7.47 0.00 0.00 0.00 0.00 0.00 7.47 3.05 0.00
Residential, Medium Density 6 4.56 10.94 0.00 0.00 0.00 0.00 0.00 10.94 4.56 0.00
Residential, Rural 0.93 2.27 0.00 0.00 0.00 0.00 0.00 2.27 0.93 0.00
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Development of Regional Impact
Another major element of the trend analysis was to determine the proportion of growth that the
regions’ approved DRIs would constitute by 2035. Working closely with county and Northeast Florida
Regional Council (NEFRC) staff, the consultant team determined the extent to which approved DRIs
were already built out, or already included in the base year 2005 ZDATA. The generalized land use
categories were then allocated to the DRIs to mirror the remaining development programs and
associated buildout schedules. Map 5 is a map showing DRIs’ already included in the 2005 model
ZDATA sets, as well as DRI’s with additional buildout capacity through the 2035 planning horizon.
1000 Friends of Florida “Florida 2060” Report
The 2035 Trend scenario was not only guided by future land use plans, but also by the “Florida 2060”
scenario developed by the University of Florida for the 1000 Friends of Florida. 1000 Friends of Florida is
a not-for-profit organization that acts as a “watchdog” for growth management in Florida. The 2060
report is a statewide development distribution scenario developed using Geographic Information
System technology, and has been widely used to project future development patterns. This report finds
that “the pattern of predicted land use derived from this population distribution model is such that the
central Florida region from Marion County southward through Osceola County will be almost entirely
urbanized....Jacksonville will spill over into Nassau, Clay, St. Johns and Baker Counties forever changing
their rural character.” The LRTP trend analysis similarly finds an urbanizing trend outward from
Jacksonville/Duval into the surrounding counties. The methodology employed by the “Florida 2060”
study weights non-urbanized land with development potential based on a number of criteria such a
proximity to roads, proximity to current development, and absence of constraints such as wetlands. For
the 2035 Trend analysis, the 2020 and 2040 new development footprints developed from the “Florida
2060” report (see Map 6 for “Florida 2060” future year development footprint) served as a guide in
allocating future growth in the region. Where the LRTP methodology differs from the “Florida 2060”
report is in the assumption about land use densities and intensities. “Florida 2060” holds the base year
county population densities constant for the future year allocation, while the LRTP 2035 Trend future
year density and intensities (see Table 5) are guided by a locality’s future land use policy designation,
with some scaling back to more realistically reflect current patterns. The LRTP 2035 also has a shorter
horizon year than the state-wide “Florida 2060” study. However, by adopting the “Florida 2060”
development footprint locations for 2020 and 2040, this trend analysis, by proxy, follows very similar
land use and development potential assumptions as “Florida 2060.”
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Map 5 Developments of Regional Impact
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Map 6 2060 Trend Scenario, 1000 Friends of Florida
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Developing a Trend Scenario
The 2035 Trend scenario was created using ArcGIS and CorPlan to first assign community elements for
the generalized land uses and DRIs. The DRI’s were assigned first then the generalized future land uses
were allocated to developable vacant lands. The allocation is an iterative process, working to add new
population, households and jobs to each county until their control totals are closely met. Table 6 is a
summary of the Trend generalized future land use allocations by county and proportionate
contributions to the overall future year ZDATA in terms of new population, households and jobs. Table 7
is a summary of the trend allocation by DRI and generalized future land use.
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Table 6 Trend Scenario Generalized Future Land Use Allocations and Zdata
Acres of Generalized Future Land Use Allocated ZDATA Per Generalized FLU
Generalized Future Land Use Clay Duval Nassau St. Johns Total Acres Total Pop Total DU Total Emp
Business Park Hi 4 793 0 0 796 0 0 43,930
Business Park Lo 235 0 59 252 547 0 0 15,075
Commercial, Community 344 3,086 94 199 3,723 0 0 86,302
Commercial, Neighborhood 0 259 0 37 296 0 0 8,890
Commercial, Regional 0 70 0 45 115 0 0 3,288
Commercial, Rural 0 0 224 0 224 0 0 2,884
Industrial, Heavy 806 2,557 0 0 3,363 0 0 29,301
Industrial, Light 96 3,282 194 374 3,945 0 0 68,744
Mixed Use A 0 1,947 0 66 2,012 25,084 13,029 11,690
Mixed Use B 244 0 0 15 258 3,143 1,632 1,336
Mixed Use C 0 284 14 240 537 4,445 2,029 2,071
Mixed Use D 0 0 13 108 121 1,116 561 656
Mixed Use E 0 2,654 0 0 2,654 23,312 11,360 21,187
Mixed Use, Town Center 0 0 21 34 55 1,046 543 766
Residential, High Density 12 368 114 132 746 1,359 16,521 9,718 793
Residential, High Density 15 223 2,867 19 133 3,241 52,521 30,895 1,892
Residential, High Density 45 0 40 0 68 108 5,615 3,303 1,101
Residential, Low Density 2 1,097 1,684 3,670 8,684 15,135 58,148 23,734 0
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Acres of Generalized Future Land Use Allocated ZDATA Per Generalized FLU
Generalized Future Land Use Clay Duval Nassau St. Johns Total Acres Total Pop Total DU Total Emp
Residential, Low Density 3 8,815 2,350 1,221 5,607 17,993 96,677 39,460 0
Residential, Low Density 4 1,876 27,672 2,184 6,409 38,141 284,932 116,299 0
Residential, Medium Density 0 1,040 205 629 1,873 20,489 8,537 0
Residential, Rural 6,359 4,914 354 1,713 13,340 30,254 12,348 0
Total Acres 20,466 55,611 8,403 25,357 109,837 623,301 273,447 299,905
Table 7 Trend Scenario Allocation by DRI and Generalized Future Land Use
County Forecasted DRI build out by 2035 Allocation by Generalized FLU “Trend Allocation (DRI+FLU) Increment 2005-2035”
New Pop 2035
New DU 2035
New Emp 2035
New Pop 2035
New DU 2035
New Emp 2035
New Pop 2035
New DU 2035 New EMP 2035
Clay 7,859 3,562 525 91,063 38,954 24,957 98,922 42,516 25,482
Duval 19,516 10,567 31,465 348,195 155,866 240,242 367,711 166,433 271,707
Nassau 2,531 1,120 473 42,546 17,788 10,571 45,077 18,908 11,043
St. Johns 36,832 16,298 10,173 141,497 60,840 24,135 178,330 77,137 34,308
Study Area 66,739 31,547 42,636 623,301 273,447 299,905 690,041 304,994 342,541
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Table 7 shows the 2035 Trend allocation, with the far right column showing the increment of growth
added to the 2005 base year assumptions. Map 7 illustrates the location of this growth based on
assignments to DRIs and future land use designation of vacant lands, and Map 8 represents the final
trend scenario allocation based on generalized future land use.
The trend allocation was calibrated so that the single family and multi-family ratios remained constant,
and there would be minimal variation in the number of dwelling units. The travel demand model is
more sensitive to dwelling unit counts than population as well as the split between multi-family and
single family households. The trend was calibrated so that future year population/dwelling unit ratios
were closer to the base year regional average. For the entire region, there was less than an average 1%
variance between projected control totals and the trend allocation.
Trend Analysis Refinement
Based on the above described approach, the Trend Scenario 2035 ZDATA sets were produced and
presented to the project Steering Committee and staff of local area jurisdictions. From these
discussions, the ZDATA sets were further refined to best reflect the desired growth patterns for each
county. As such, the final ZDATA sets varied slightly from what is described herein.
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Map 7 Trend Scenario Future Land Use Allocation
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Map 8 Trend Scenario 2035 GIS Base
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Phase II -Scenario Development
With the trend analysis complete, the consultant team began the scenario development phase. The
scenario development phase was broken into three major elements which involved a series of
interactive workshops with the stakeholders committee as follows:
1. Community Values and Community Type Preferences
2. Trend Conditions and Alternative Scenario Development
3. Scenario Refinement, Evaluations and Preferences
The following highlights these key steps in the process and the resulting recommendations for the 2035
LRTP. For additional information, please refer to the LRTP Public Involvement Technical Report.
Community Values and Community Type Preferences
In June 2008, the first of four stakeholder workshops was held. This two-hour workshop involved
facilitated group discussions aimed at identifying key community values and preference for different
development patterns and community types. Each group was given a list of prototypical community
development type and community values and asked to rank them in order of preference and/or identify
additional values for consideration. The introduction of community values spurred discussions between
the participants on issues related to growth and quality of life.
The following summarizes the key points from each breakout group:
Group 1 – Values: The community values that this group found most important were Transportation
Choices, Economic Development, and the Natural Environment. With regards to Transportation Choices,
the group felt that people should have more route options within modes, and mode options within the
city, including rail, walking, bus, and bike. Economic Development was also an area of great concern and
discussion. Group participants felt that ensuring a future with high quality, high paying jobs should be a
priority for the Jacksonville community. In particular, they saw a need for more regional job
opportunities and targeted industries. As for Natural Environment concerns, the group believed that
preserving areas of the natural environment was just as important as practicing more environmentally
conscious building and development techniques for new growth in the existing urbanized areas. This
included the provision of more aesthetically pleasing development or environmentally sensitive building
practices. Community Development Patterns: This group felt Jacksonville could benefit most from urban
areas similar to the existing Central Business District. As more growth comes to the region, this group
felt that these high densities, mixed-use development areas would provide an opportunity to locate more
jobs and housing closer together. Overall, this group believed that Jacksonville’s greatest need was more
Diversity of Uses. They felt a strong need for areas where the people could live, work, play, and
experience that natural environment.
Group 2 – Values: The community values most important to this group included Community Structure,
Economic Development, Natural Environment, Cultural Amenities, and Transportation Choices.
Community Structure, or community design was important to this group because they felt that the
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location of work and home (and the associated travel times) can affect how much time people have to
enjoy other aspects of life. Essentially, they were concerned with decreasing the overall commuting
times. They believed that the community would benefit from a design that put jobs closer to homes.
Economic Development concerns were linked to community design concerns in the same way. They felt
that new jobs in the area should be located closer to where people live and not necessarily in the
traditional existing urban centers. For the Natural Environment, they also worried that too much growth
could diminish or fragment existing ecosystems and wildlife habitats. This group also placed a high value
on access to Cultural Amenities, especially in the downtown area. Transportation Choices was also
highlighted because they saw a strong need for alternative transportation options (bike, bus, and
pedestrian). They also felt that the new port facilities needed attention. Community Development
Patterns: This group liked the Beach Town Areas (but to limit development in these areas based on
available land) Town Centers and Central Business Districts. Single use areas were disliked by the group;
they preferred mixed-use, denser areas. Placing shopping and recreation closer to homes was also
important. Lastly, they believed that removing streetcars was a great mistake and that Jacksonville
would benefit most from upward rather than outward growth patterns.
Group 3 – Values: The most important community values noted by this group included Green
Development, Livable Communities, Policy Changes, and Economic Development. Their Green
Development concerns were not only the need for more green, environmentally conscious development,
but for the creation of affordable green developments that could be used and accessed by a range of
lifestyles and income levels. A desire for more Livable Communities was also highlighted by Group 3.
Livable communities were described as those areas that offer something for everyone, connecting the
different facets and uses of the community together to reduce the sense of isolation and promote a
strong, cohesive community feel. This group believed that Policy Change was of great value to the
Jacksonville area. They believed that form based codes (e.g. form based codes allow localities to focus
more on design features of development such as density, intensity and form versus simply focusing on
land uses) would be a step in the right direction. As far as Economic Development, the group thought
that new growth and job creation was good, but that it came with a lot of additional demands that
would need to be better planned for when mapping out future needs.
Group 4 – Values: This group felt that Affordable Housing, Agricultural Preservation, Environmental
Preservation, Economic Development, and Transportation Choices were the most important community
values. Affordable Housing was seen as important to this group because the future of the community’s
economic development and long term sustainability is based on whether people can afford to live and
raise families in the region. Affordable housing has to be located nearest existing job centers, not just in
the farthest outskirts of the region. Agricultural Preservation and Environmental Preservation were very
important to the group because they felt that too much growth could compromise open space and
agricultural land preservation. They felt the need to actively protect these areas that are likely be
threatened by development. This group also supported the value of Economic Development. They saw
many benefits to bringing in new jobs and developing new business centers. The group felt that all the
new development should be designed under the principles of Smart Growth. The main point emphasized
by this group was that growth was not bad as long as it was designed in a manner sensitive to the
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existing surroundings and environment; impacts were planned for ahead of time and multimodal
transportation options were factored in. Community Development Patterns: this group felt that an even
split of Single-Family/Multifamily-Townhomes, new Town Centers, and Central Business Districts were
good community prototypes. They felt that the majority of development should occur in Town Centers
and Central Business Districts. These highly dense areas are more likely to encourage the preservation of
Greenfield sites or agricultural lands because it will reduce the need for the more land consumptive
suburban patterns of growth.
Group 5 – Values: This group felt that Transportation Choices, Affordable Housing, and Economic
Development were the most important community values. Like many of the other groups, they believed
that there should be more mode options for traveling. They noted that there were little or no bike lanes
and no rail options in the Jacksonville area. Improving these options was exceedingly important to this
group. Also, they felt that Affordable Housing was lacking in the Downtown area and this issue should
be addressed. Economic Development was also a concern of this group. They felt that new growth was
good, but feared that it could be bad if it didn’t take into consideration environmental impacts.
Community Development Patterns: This group supported the development of more Town Center and
Lifestyle Centers across the region. These areas are densely developed, but still maintain a more open
feel than the more densely developed central business districts. These areas also allow for more multi-
modal transportation options such as biking and transit.
As a result of this first workshop, the study team developed scenario performance measures and
prototypical community elements for use in developing the alternative scenarios in subsequent
workshops. Once the group discussions and value surveys were tallied, the resulting four key
community values were carried forward in the scenario development:
Economic Development
Transportation Choices
Affordable Housing
Natural Environment
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Table 8 Community Value Survey Preferences
Trend Conditions and Alternative Scenario Development
The next phase of the process involved engaging the stakeholders group in an interactive scenario
development exercise. In October, 2008 the second of four stakeholder workshops was held to create
alternative land use visions based on community values. This two and a half hour workshop resulted in
participants creating conceptual alternative land use scenarios for the LRTP. The workshop was designed
to be both informative and interactive. The primary activity of the workshop was a ‘dot map’ game
where participants were asked to design a future growth scenario for 2035 that advances community
goals and values. To accomplish this, participants were presented with a set of dots scaled to a base
map that represented community types representative of the community values and prototypical of
existing patterns in the four county region. Each community type (dot) had an associated value of jobs,
houses and population. Each breakout group was given a set of dots, and a handout that described the
prototypical places. The handouts describing the community types in included in the Appendix A of this
report. To link the ‘dot map’ exercise with community values, the consultant team began the meeting
with an overview presentation summarizing the community values exercise from the first project
workshop in June 2008 as follows:
Economic Development In the future, would new jobs be concentrated in existing centers or in
new places? Would workers have good access to their jobs and choices about how they would
get to work? Would the economy allow for a diversity of job types?
Transportation Choices. Can future scenarios be built that create places with more access to
walking and transit as a viable option to the car?
Affordable Housing. Can future scenarios be created to provide alternatives to single-family,
higher land value homes, allow for housing options closer to public transit, jobs and shopping,
and be planned for all stages of life?
Natural Environment. Can future scenarios be built that would preserve habitat, reduce land
consumption, reduce the carbon footprint, and embrace energy efficient site and building
design?
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In addition to the review of community values, the workshop also involved a detailed presentation of
the Trend Scenario to give participants a better understanding of the potential baseline scenario from
which alternatives were to be developed and compared.
The ‘dot map’ game was designed to address these core values and questions, as participants thought
about where and how to allocate the anticipated regional growth of approximately 700,000 new people
and 340,000 new jobs by 2035. Participants spent a majority of the workshop in small break-out groups,
each envisioning a future growth scenario. They were encouraged to sketch in desired transportation
enhancements, such as new roads, new connections, transit, or other improvements. Each group was
also provided with a reference atlas of existing conditions, future land use maps, and maps of planned
transportation improvements.
This workshop resulted in the creation of multiple alternatives that were further condensed into four
alternatives to carry forward for more detailed assessments. These scenarios were translated from the
‘dot maps’ into CorPlan/GIS to create the digitized version of the alternatives. The scenarios included:
SCENARIO A - CONCENTRIC OUTER GROWTH: The general theme for this scenario is one of
outer growth into vacant and undeveloped lands outside the existing urbanized areas. New
towns and commercial areas were envisioned along an outer western beltway. New towns also
appear to the north along the I-95 corridor and to the east. Limited redevelopment was
proposed, primarily in downtown Jacksonville. This concept likely supports an expanded
highway network for the region with limited transit options.
SCENARIO B – NORTH-SOUTH CENTERS GROWTH: This scenario allocates future growth in an
outward direction away from existing urbanized areas and into the region’s north and southeast
quadrants. This growth is concentrated into compact centers of new towns and villages located
near the existing I-95 corridor and along the proposed southern beltway. Minimal
redevelopment is anticipated in this scenario. This scenario would likely support north-south
commuter rail transit and continued highway investment.
SCENARIO C – CLUSTERED SATELLITE CENTERS GROWTH: This scenario envisions both outer
growth and redevelopment. The outer growth areas are clustered along key transportation
corridors, forming an outer ring of satellite towns. The scenario also envisions an equally strong
redevelopment strategy in older urban areas. Increased growth is also expected along the
beach towns. This scenario likely supports moderate levels of transit for the region and
continued highway investments.
SCENARIO D – COMPACT REDEVELOPMENT GROWTH: This scenario focuses on redevelopment
as the major growth strategy, with concentrations in downtown Jacksonville, Jacksonville Beach,
St. Augustine and Orange Park. Development is concentrated along existing transportation
corridors that are likely candidates for future commuter rail or other transit. Minimal outer
suburban growth is envisioned. This concept likely supports the most robust transit network for
the region.
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Map 9 Scenario A
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Map 10 Scenario B
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Map 11 Scenario C
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Map 12 Scenario D
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Phase III - Scenario Comparisons, Transportation Strategies and
Preferences
The final phase of the scenario planning process entailed evaluating the four scenarios against the trend
scenario based on a range of performance measures that tied back to the community values as shown in
Table 10. A third stakeholder workshop was held in February 2009 to present the four scenarios against
the Trend Scenario and gather stakeholder input on a single preferred scenario to carry forward for
more detailed analysis and development of alternative transportation strategies. As a result of the third
workshop, Scenario D emerged as the preferred scenario with some minor refinements (see Map 11
Scenario D Refined). In addition, the study team utilized the travel demand model to analyze future
transportation impacts. The travel demand analysis allowed for the study team to develop some broad
transportation strategies for each scenario to illustrate differing mobility strategies on key corridors as
shown in Maps 12 and 13. This broad transportation analysis illustrated the point that Scenario D would
support more transportation choices over time, likely result in more efficient performance of the
transportation network in terms of reductions in Vehicle Miles Travel (VMT), Vehicle Hours Traveled
(VHT) and hours of congestion. Alternative D also resulted in the reduction of pollutants associated with
greenhouse gas emissions. These comparisons are illustrated in Table 11.
The fourth and final workshop with the stakeholders posited the question as to which scenario best
represented community goals and a desired growth and transportation vision for the region. Scenario D
emerged as the preferred option. However, at this stage some stakeholders raised concerns about
advancing an alternative land use scenario that differed from locally adopted comprehensive plans.
While there seemed to be support for the overall intent and guiding principles of Scenario D, there was
no consensus on utilizing this scenario for the development of the 2035 Cost Feasible Plan. While the
majority of stakeholders wanted to advance the alternative, a minority of stakeholders felt strongly that
the TPO should not move the alternative scenario any further in the LRTP process. Rather, the TPO
should simply endorse the alternative as a desired vision and ‘hand-off’ the vision to the local land use
agencies and the regional Reality Check visioning process to further vet the land use concepts at the
local level.
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Map 13 Scenario D - Refined
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Table 9 Scenario Comparisons
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Map 14 Trend Scenario Corridor Mobility Strategies
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Map 15 Scenario D Corridor Mobility Strategies
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Table 10 Final Scenario Comparisons
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Final Recommendations and Next Steps
In April of 2009, the results of the scenario planning process and recommendations of the stakeholders
committee were presented to the TPO’s Project Steering Committee, Technical Coordinating Committee
and Citizens Advisory Committee. Each group was asked to make a recommendation to the TPO on next
steps based on considerations of the alternative scenarios. Based on these recommendations, the TPO
Board was presented with an overview of the scenario process and given the following options as well as
some pros and cons to guide ‘next steps’ in developing the project priorities and cost feasible elements
of the 2035 LRTP:
OPTION 1 – Develop the Needs Plan based on the 2035 Trend Scenario
This option would result in the TPO continuing with current transportation policies and projects, basing
the needs plan and the 2035 Cost Feasible Plan development on the Trend Scenario socioeconomic and
land use data.
PROS: Advances a long range transportation plan based on adopted comprehensive plans. Best reflects
transportation needs in the future based on current land use policies and patterns of growth and
development.
CONS: Does not advance the alternative scenario in any formal or informal way. Leaves the TPO in a
‘reactive’ mode in developing transportation policy. Goes against stakeholder and steering committee
majority recommendations.
OPTION 2 – Develop the Needs Plan based on the 2035 Alternative D Scenario
This option would shift transportation policies and projects to support the land use concepts presented
in Scenario D. The Needs Plan would reflect socioeconomic and land use shifts illustrated by the
alternative created by the stakeholders.
PROS: Advances an alternative scenario that demonstrates higher transportation efficiencies,
greenhouse gas reductions and greater transportation choices. Puts the TPO in a leadership position to
advance transportation policy for the region and influence future land use policy changes.
CONS: Will create a short-term gap between local land use policies and transportation investment
strategies. It will require significant consensus building around land use changes at the local level to
close this gap. Land use scenario based on ‘aspirations’ of a stakeholders group and has not received
local level technical review of detailed socio-economic data and land use assumptions.
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OPTION 3 – Develop the Needs Plan based on the 2035 Trend Scenario AND
1. Advance the concepts of the 2035 Scenario D through the Reality Check
2. Adopt a resolution binding the TPO to continue pursuing the alternative vision by partnering
with local communities to advance land use changes
3. Create funding incentives or project prioritization criteria that would reward communities for
advancing transportation projects supporting Scenario D
This option would result in the TPO adopting the Needs Plan based on the Trend socioeconomic data,
but it also provides some guidance to advance Scenario D through a series of other initiatives.
PROS: Advances the alternative vision without getting the TPO too far ahead of local land use policy.
Empowers the TPO to lead the discussion of alternatives through Reality Check and other initiatives.
Produces a sound set of technical data for use in reflecting transportation trends and needs based on
current conditions.
CONS: Continues the status quo of transportation policy and investments missing the opportunity to
develop more robust transportation strategies in support of more modal choices. Requires TPO
champion(s) to continue the Scenario D vision outside of the normal TPO planning process.
After a lively discussion of the issues, the TPO chose Option 1, but some members also stated for the
record the desire to continue pursuing the key principles presented in Scenario D. As such, the
development of the 2035 LRTP Cost Feasible Plan will be based on the Trend Scenario.
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Appendix A – Community Elements
Town
Village
City
Commercial Center
Suburban Neighborhood
City Neighborhood
Industrial Center
700,000 people + 340,000 jobs = 113 Chips
COMMUNITY TYPES
1 Town 1 Commercial Center
1 Suburban 2 City
EXCHANGE RATES
1 City 2 Towns
1 Town 8 Villages
Neighborhood Neighborhoods
=
=
=
=
TOW
N/T
OD
8,200 people
3,500 households
5,500 jobs 1 Chip =
Proximity
Speed
Accessibility
10%
10%
15%
55%
10%
Office
Residential High 15 du/acre
Residential High 30 du/acre
Office/Retail Mix
Neighborhood Commercial
Town/Transit Oriented Development (TOD) Community Element
Vertical mixture of uses –office, retail and residentialBuilding Heights 1-4 stories 15-30 du/acre
Similar Places: Riverside/Five Points, Fernandina Beach, Green Cove Springs, San Marco
CIT
Y N
EIG
HBO
RHO
OD
Proximity Speed
Accessibility
5,300 people
2,300 households
250 jobs 1 Chip =
City Neighborhood Community Element
Primarily residential - single family, townhomes, apartments/condosBuilding Heights 1-3 stories 3-30 du/acre
Similar Places: Neighborhoods of Springfield, Riverside, Arlington and San Marco
20%
10%
5%
10%
55%
Residential High 8 du/acre
Residential High 15 du/acre
Residential High 30 du/acre
Residential Low 1-2 du/acre
Residential Low 3-6 du/acre
SUBU
RBA
N N
EIG
HBO
RHO
OD
Proximity
Speed
Accessibility
10,000 people
4,400 households
0 jobs 1 Chip =
Suburban NeighborhoodCommunity Element
Primarily residential - single family, townhomes, garden style apartments/condosBuilding Heights 1-2 stories 1-6 du/acre
Similar Places: Neighborhoods of Mandarin, Orange Park, Julington Creek and Lakeside
25%
75%
Residential Low 1-2 du/acre
Residential Low 3-6 du/acre
CIT
YProximity
Speed
Accessibility
9,500 people
4,300 households
7,500 jobs 1 Chip =
City Community Element
Vertical mixture of uses - office, retail and residentialBuilding Heights 2-6 stories 15-30 du/acre
Similar Places: St. Augustine, Parts of Downtown Jacksonville
25%
10%
25%
40% Office
Residential High 15 du/acre
Residential High 30 du/acre
Office/Retail Mix
IND
UST
RIA
L C
ENTE
R
Proximity
Speed
Accessibility
0 people
0 households
4,700 jobs 1 Chip =
Industrial CenterCommunity Element
Mixture of light and heavy industrial Building Heights 1- 2 stories
Similar Places: Industrial developments near ports, airports and office parks
50%50%Heavy Industrial
Light Industrial
VIL
LAG
E
Proximity
Speed
Accessibility
1,500 people
650 households
400 jobs 1 Chip =
15%
15%
10%
60%
Residential High 8 du/acre
Residential High 15 du/acre
Residential Low 3-6 du/acre
Office/Retail Mix
VillageCommunity Element
Vertical mixture of uses –office, retail and residentialBuilding Heights 1-4 stories 3-15 du/acre
Similar Places: Avondale, San Jose, Callahan
CO
MM
ERC
IAL
CEN
TER
Proximity
Speed
Accessibility
8,300 people
3,600 households
6,000 jobs 1 Chip =
15%
25%
25%
35%Office Park
Residential High 15 du/acre
Residential High 30 du/acre
Regional Commercial
Commercial CenterCommunity Element
Horizontal mixture of uses –office parks, regional malls, lifestyle centers, garden style apartments/condosBuilding Heights 1-3 stories 15-30 du/acre
Similar Places: Baymeadows, Southpoint, River City