technological innovation that connects you with your customer smart-tech 2010
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Technological Innovation That Connects You With Your Customer SMART-Tech 2010. What You Never Have Enough Of…. MONEY. What You Never Have Enough Of…. TIME. What You Never Have Enough Of…. BANDWIDTH. What’s Bandwidth?. - PowerPoint PPT PresentationTRANSCRIPT
Technological Innovation That
Connects You With Your Customer
SMART-Tech 2010
What You Never Have Enough Of…
MONEY
What You Never Have Enough Of…
TIME
What You Never Have Enough Of…
BANDWIDTH
What’s Bandwidth?
Bandwidth is a measure of how much information you can get through your network
How Much is Enough?
This depends on what you want to send:
Daily meter info? Low bandwidth
Real time video? High bandwidth
How Much is Enough?
Real Time data requires more bandwidth than non-real time data even for the same amount of data
Load Leveling
Load leveling for data works the same as the dam does for water – the Peaks and Valleys are leveled out to a maximum level.
7 8 9 10 11 12 1 2 3 4 5 6 7 8 90
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4
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Real Time DataLeveled Data
Hour of the Day
Meg B
yte
s o
f D
ata
Video Needs Lots of Bandwidth
320 X 480 video at 30 frames/second needs 10Meg Byte/second (uncompressed)
Audio Needs Bandwidth Too!
CD audio approximately 90K Bytes/second (uncompressed)
Near CD quality 24K Bytes/second (MP3)
CD quality 32 K Bytes/Second (MP3)
Just Need Meters? Meter report 1.21K Bytes/report
compressed
Meter report 6K bytes/report uncompressed.
Dialup? 56Kbps modem = 7Kbytes/second
So Why Should I Be Concerned About Bandwidth?
Player Entertainment
So Why Should I be Concerned About Bandwidth?
Interactive Communication with the PLAYER
Some Initial Questions
How much do you know about your customers?
Can you ask them what they want?
Another Question
Can they tell you what they want?
The Real Question
How does communication drive
revenue?
Customer Communication
GSA protocols allow for the creation of a Player User Interface (PUI) on a slot machine.
The player window provides the communications link with the customer
The Lottery Members of GSA are driving this technology forward
The technology has recently been fielded in Las Vegas.
The technology is NOT RESTRICTED TO SLOT MACHINES
Yeah, But How Does the Player Window Relate to Revenue?
The Player window opens up new opportunities and new
revenue streams
Player Tracking for a Lottery?
Create Player Accounts Cashless play reduces theft, mechanical issues,
counterfeits, etc. Track Player Trends Develop the ability to customize the players
experience to the particular player
My Lottery
My This
My ThatMy The Other Thing
The Revenue Part
The lottery becomes: More customer friendly Easier to play
Result – players play more frequently
Player Loyalty
Players like Player Points
Player Points
Points awarded for play
Redeem for lottery products
Redeem for coupons for 3rd party vendors
Create extra value and fun with points
Points Contribute to More Play
Players like to reach particular levels
Players like to receive special incentives for achieving a level
And The Revenue Part is:
The levels provide incentive to play
The points add extra perceived value
There is more satisfaction in the lottery ticket purchase
The result is more play
How About Advertising?
Half the adult population plays the lottery
Vendors would love to have access to that type of market
Advertising on lottery terminals can provide an additional revenue stream
Find Out What People Think In Your Jurisdiction
You have direct access to a huge portion of your constituents
Do you want to know what they think?
How Are We Doing?
Ask them through the Lottery
For Example
How is Obama doing?
Press the number corresponding to your answer
1. Best thing since sliced bread3. Pretty good
5. Pretty bad
7. Stinks big time
And For Revenue
The questions will be a reason for people to play
Good questions may dramatically increase lottery revenue.
Back to Direct Interaction with the Player
So what have we done? Created Player accounts – Real time
requirements Loaded players preferences – Real time Download Customer questions,
advertisements, help text, other content – not real time
Download sounds to make the interaction more interesting – not real time
Send the lottery numbers – real time requirements
About that Bandwidth Question
56Kbps modem = 7Kbytes/second
Is this still good enough?
Shifting Gears
We talked about opportunities for the player window
What about the main screen?
What abut the lottery Terminal itself?
What about Lottery Terminals?
What goes on the display
Entertainment!!
Lottery Terminals and the Future
Lottery terminals are technologically advanced but don’t provide much entertainment for the player
This should change
What To Do?
Take lessons from slot machine manufacturers
What To Do
Provide fun value for playing the lottery
What To Do
Track theme performance to
optimize revenue
What To Do
Provide the ability to update content to keep the games
fresh
What To Do
Get to know your players Provide a means of entering
player info
Recognize your players
What To Do
Everything a casino operator does
Back to Bandwidth
Do You still think you have enough bandwidth?
56Kbps modem = 7Kbytes/second
Where the VLT Guys are Going
The player User Interface is the technology that will take them into the future
Player User Interface
What the PUI does for an operator
Enables a direct line of communication from the operator to the customer
Enables the integration and synergy between different vertical businesses in a Casino and Lottery
Gaming products Food, beverage, hotel services Loyalty programs
Player User Interface What goes on the display?
Mystery games, bonuses and progressives May or may not have links to the main game
Tournaments Leader Board
Social Gaming Interactive games
Player User Interface What goes on the display? (cont)
Another game independent of the EGM or VLT Bingo, sports wager
Up-selling other gaming products Lottery ticket purchase
Streaming live video
Player User Interface What goes on the display? (cont)
Manage Player accounts
Winning number list (Lottery)
Sports or odds lists
Gaming tutorials
What About Lottery Terminals
What goes on the display? Advertising
Targeted advertising 3rd party On site casino or Lottery operator
Bottom Line
Communication is the key Entertainment provides more
value for the customer Personalization provides
value for the customer Start thinking about the
infrastructure you will need when this gets to your jurisdiction.
