79% of consumers agree that technology improves their restaurant experience

42% of millennials said that technology is “very” or “extremely” influential in their decision to dine out

- vs -

18% for baby boomers

When asked to identify the top three most important technologies a restaurant can have:

Digital Loyalty Programs

Online Ordering

Digital Menus

1

2

3

88% of participants report they have placedan online order through a restaurant’s website

50% of Young Millennials would prefer to order

from a QSR restaurant via technology than a

human

16% of Seniors (ages 65+) would also prefer technology

27% stated they use

online ordering on a weekly basis

62% of respondents have chosen to place mobile orders using their smartphones or tablets when this technology option has been available

Smartphones Lead Diners to Restaurants

Smartphone Activities conducted by US Internet Users Before Dining (April 2016)

Note: ages 18+

Found a restaurant location

Over 23% of all US Internet users have at least 1 restaurant or food

ordering service app on their phone

53%

Browsed a menu

Researched new restaurants

Placed an order for pickup or delivery

Made reservations for dining

None of these

75% of dine-in customers claimed online reviews played a role in their restaurant selection

49%

37%

35%

25%

21%

40% of US internet users check online reviews for restaurants

Sources: QSR Magazine 2016, QSR Magazine 2017, eMarketer 2016, Market Force Information