Technology CenterVP Ari Tolonen

Service Platforms

2

What is a wireless portal?

E-commerce

Advertising

Hosting services

••• ••

PDA/smartphone

Microbrowser phone

Speech recognitionfrom any telephone

Access device Revenue sourcesThe wirelessadvantage

Time sensitivityPersonalisation

Anytime, anyplaceLocationFun!

End-user fees, eg accesscharges, subscriptions,premium services

Additional airtime

CommunicationsCommunities

ContentPersonal finance

Ticketing, retail and auctionsMobile office and PIMVertical applications

Remote controlNavigation

The strict definition:A wireless portal concentrates users around content, communicationsand other applications that are accessible over a wireless network using a handheld device

3

Portal for all access methods

© No

kia

Access Portal

4

Sonera Service Platforms

“Content and Application Partner Park”“Content and Application Partner Park”

Content ProviderContent

ProviderContent

ProviderContent

ProviderContent

ProviderContent

Provider

End users as content providers

Network AccessNetwork Access

NextGCustomerCare and

Billing

NextGCustomerCare and

Billing

Mobile IP-RoamingMobile IP-Roaming

Intelligent MiddlewareIntelligent Middleware

Service & Enabling PlatformsService & Enabling Platforms

Content and Applications

End-to-EndServiceMgmt

End-to-EndServiceMgmt

Channel Account Management + Delivery + Support

Target Market

/

Open APIs for Content and Applications

Business platf. 1 Business platf. 3 Business platf. 5

Business platf. 2 Business platf. 4

3rd Party Application Providers

Service clients

Target Market

Service clients

Terminal Strategy

5

Case example: Zed portal for three different channel

WAP

SMS

WWW.SONERAZED.FI

Zed services used by 30% of Sonera GSM customersZed services used by 30% of Sonera GSM customers

6

GSM/GPRS radioGSM/GPRS radio

networknetwork

GatewayGateway

/core network/core networkInternetInternet

Local content Local content

Office WLAN networkOffice WLAN network

& corp. & corp.

Bluetooth radioBluetooth radio

networknetwork

CDMA radioCDMA radio

networknetwork

MServerAngry dog’s

Inn

Zed Content DistributionZed Content Distribution

7

Zed system overview

(Zed) access layer• Adapters, gateways and connections to networks

GSM, CDMA, TDMA, PSTN

Zed service layer (application servers)

Zed service network

• Common services; utilities, infrastructure services• Content services; push, pull, subscription• Contact management; directories, groups, ….• Messaging services; email, SMS, notification,...• Time management: event, personal, shared calendar• Infotainment...

Operator

Content providers

Zed front end • Authentication, authorization• service redirection• Personal/segmented layouts

CCBand business

support

Systemmanagement

Service providers

WAP,SMS