technology driven marketing

8/14/2019 Technology Driven Marketing

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TECHNOLOGY DRIVENTECHNOLOGY DRIVEN

MARKETINGMARKETING

PRESENTED BY:

Muragesh(701)Vishawas(705)

Onkar(709)


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INTRODUCTIONINTRODUCTION

Business in the twenty first centuryare expected to respond quickly to

customer demands. Companiessuch as Dell , priceline.com, P&Gand Amazon.com have been able tomeet consumers demand for

immediate service and needfulfillment and, in doing so, have


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SCOPE OF INFORMATIONSCOPE OF INFORMATIONTECHNOLOGY INTECHNOLOGY IN

MARKETING :MARKETING :

CRM

DIGITAL MARKETING.

INTERNET MARKETING.MOBILE MARKETING.


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CRMCRM

CRM (Customer RelationshipManagement) is an informationindustry term for methodologies,

software, and usually Internetcapabilities that help an enterprisemanage customer relationships in anorganized way.


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Flow model of CRMEstablish customerrelationship within the org

Establish & manageinteraction with current

customer base

Acquire & capturecustomer data base on

interaction

Use technology tostore & integrate

customer data

Analyze the data forprofitable &

unprofitable segments

Leverage &disseminate customer

information throughoutthe org


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CRM CONSISTSCRM CONSISTS

Identifying target markets, pursuing them, andgenerating quality follow ups.

Improving telesales, sales management,optimization of information and the existingmarketing processes.

Providing customer delight by the formation of

individualized customer relationship.

Providing customer information to employees tohelp them build effective relationships betweenthe company, its customer base and its


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DIGITALDIGITAL

Digital Marketing is the practice of promotingproducts and services using digital distributionchannels to reach consumers in a timely,relevant, personal and cost-effective manner.

INTERNET MARKETING.MOBILE MARKETING.


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INTERNEINTERNET

Internet marketing is the process ofgrowing and promoting an organizationusing online media. Internet marketingdoes not simply mean 'building a website'or 'promoting a website'.Somewherebehind that website is a real organizationwith real goals.

It includes advertising products,services, public relations, social media,market research, email marketing, anddirect sales.


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ADVANTAGES OFADVANTAGES OFINTERNETINTERNET

Availability of information.

Learn about products, as well as purchase them, atany hour.

Reduction in cost on the part of marketeras well as customer.

Expansion of local markets to national andinternational markets


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BUSINESS MODELSBUSINESS MODELS

B2B model

B2C model

P2P model


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EFFECT ONEFFECT ONINDUSTRIESINDUSTRIES

Music Industry.Agriculture Sector

Banking Industry.Health Industry.Automobile Industry.Designing Industry.


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Di italization andDi italization and

Intranet > A network that connects peoplewithin a company to each other and to thecompany network

Extranet> A network that connects acompany with its suppliers and distributors.

Internet> A vast public web of computernetworks, which connects users of all types allaround the world to each other to amazinglylarge information repository .


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New types of

dot coms

Eg: Amazon.com, Yahoo, eBay and E trade

lamb.swlearning.com


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Customization and

With the rapid advances in internet and otherconnecting technology , companies havegrown skilled in gathering information about

individual customer and business partners. Inturn they have become more adopt atindividualizing their products and services,messages and media.


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contdCustomization differs from customerization

Leaving it to individual customers to design themarketing offerings-allowing customersprosumers rather than only consumers.


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E- businessThe use of electronic platforms intranet,

extranets and the internet to conduct acompanies business.

These are helping companies to carry ontheir business faster, more accurately andover a wider range of time and space.


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E-CommerceBuying and selling supported by electronic

means, primarily the internet.

It is more specific than e-business. E-business includes all electronic basedinformation exchanges within companies. E-markets are marketsspaces rather than thephysical market places.


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E-MarketingThe marketing side of E-commerce-company

efforts to communicate about, promote andsell products and services over the internet.

Eg: Dell.com

Amazon.com


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E-commerce DomainsB2B (Business to Business): Using B2B trading

networks, auction sites, spot exchanges,online product catalogs , barter sites and

other online resources to reach newcustomers, serve current customers moreeffectively, and obtain buying efficiencies andbetter prices.


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contd..B2C (Business to Consumers): The online

selling of goods and services to finalconsumers.

Online consumers

B2C websites


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C2C (consumer to Consumer): Onlineexchanges of goods and information betweenfinal consumers.

Eg: eBay, Amazon.com, Auction sites.


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contdC2B (Consumer to Business): Online

exchanges in which consumers search outsellers, learn about their offers and initiate

purchases, sometimes even drivingtransactions turns.


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MOBILEMOBILE

The ability to reach a specific targetaudience.

Information about how the user responded toa marketing message.

Proof that a message has been received by

the user's handset.


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TYPES OF MOBILETYPES OF MOBILE

MARKETINGMARKETINGMobile Marketing via SMS.Mobile Marketing via MMS.Mobile Web Marketing.Mobile Marketing via Bluetooth.Mobile Marketing via Infrared.


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FUTURE OF MOBILEFUTURE OF MOBILEMARKETINGMARKETING

According to a survey conducted bya mobile marketing provider,

approximately 89% of major brandsare planning to market their productsthrough text and multimedia mobilemessa in b 2010.


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CONCLUSIONCONCLUSION

This result demonstrates the significant roleof information technology in today's businessworld and in marketing management in

improved productivity and major cost saving.

Better customer relationship management.

Helped to solve major problems related tocustomer services like customer loyalty andcustomer satisfaction.


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REFERENREFEREN

Marketing Management by PhilipKotler

Marketing by Lamb hair andMcdaniel

www.Indianmba.com

www.Wikipedia.com
http://www.indianmba.com/http://www.wikipedia.com/http://www.wikipedia.com/http://www.indianmba.com/http://www.indianmba.com/


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THANK YOUTHANK YOU

technology driven marketing

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