TECHNOLOGY IN CARSGeoff Brovich, Jimmy Johnston, Joe PlantemoliTeam

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Topics to be Discussed

Jimmy Johnston: A Brief Overview of Technology in Cars How Technology in Cars Can Be Used to

Benefit Companies and Consumers Joe Plantemoli:

Risks and Challenges Likelihood of Success

Geoff Brovich: Resources Required Management Approach

A Brief Overview of Technology in Cars

“Capital is a relationship which necessarily seeks to expand itself. Capital is, essentially, the boundless expansion of value—it is the need and striving to achieve such indefinite expansion” Decrease turnover times Avoid traffic

Brief Overview of Technology in Cars

Company Cars Ex. General Mills

Technology increases demand Capitalism Technology in cars

“Boundless expansion of value”

Questions

Who, in this classroom, has been in a car accident?

How fast were you driving? Did you lose focus? What technology assisted in your safety? What technology do you wish you had?

Benefits for Companies

20 people are killed and 220 seriously injured every week in work-related accidents

Implement safe driving courses Example: EZPass Protects the company name Advertise ‘safe driving’ techniques in the

community Safety for employee, company name, and

surrounding community $$$

Examples

Cars can be outfitted for companies specific needs Focus Database to track avg. speed Limit the acceleration

Benefits for Consumers

Demand more out of its suppliers Consumers know how technology can

increase turn-over time Consumers know the company is

implementing safe driving techniques The consumers feel like they are

contributing to society by using a safe company

Risks of Technology in Cars

Capital Intensive R&D Product Assembly Extensive Testing

Potentially Create Inconvenience and/or Experience Malfunction Keyless ignition “Service Engine” light

Distracted Driving

Attention while driving deferred to non-driving activities

Entertainment centers now to include personal computers

Greater crash risk “looking at a screen”

Challenges of Technology in Cars

Technology needs to promote two key factors

Inexpensiveness Find opportunities for

profit Anti-lock Brakes

Public Acceptability Receptive or Skeptical Back-up Sensor System

Likelihood of Success

Cars thrive from the implementation of new technology

Several technologies, once thoughts in the minds of developers, are now standard equipment in vehicles today 20th Century: Intermittent windshield wipers,

curtain airbags, and anti-lock brakes 21st Century: GPS, rear-view back up cameras,

and accident avoidance technologies Will continue to make driving safer, easier,

and more efficient

Questions

Besides the examples mentioned, what new types of technology do you see being implemented and succeeding in cars?

If you were the head of a car manufacturer, which risk of technology in cars would concern you more and why: capital intensiveness or promotion of distracted driving?

Resources Required

Magnetic field under roadway

Receptive sensors on bus

On-Board Computer Proper Training for

Mechanics/Drivers 24 hour IT support

Automated Bus

Resources Required

Volvo City Safety System

One of a kind windshield mounted sensors

Extensive mechanical experience and expertise

Managerial Implications

Automated Waste Disposal (AWD)

Telematics devices Saved 230 hours per week in driver estimated

overtime Controversial

Questions

If you were an executive in AWD, would you be for or against the truck tracking system?

If you were in the market for buying a car, would Volvo’s City Safety feature encourage you to buy their cars?

Would you feel safe being driven by an automated bus?

Thank you!Questions?