technology in the travel industry - insights
DESCRIPTION
Presentation delivered in the University of Azores. The class about Travel Technology is an initiative by TTS in collaboration with its R&D company, TTS Lab. More about the course you can find at http://protraveltech.tts.com/TRANSCRIPT
Current
situation
“Hot Topics”
Vision for 2020
Technology in the Travel & Tourism
Industry
TRAVEL & TOURISM INDUSTRY Current situation
Good News!
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35
+ 5,4% growth (vs 3,8% GDP and 5,8% global trade)
Next decade
Photo credits: istockphoto.com
Africa, Middle East and APAC dominate this growth
New type of consumer
“Millennials” generation Higher mobility
More facility and
Interest for travel
Active ageing Higher buying power
More time for travel
E m e r g i n g Markets Higher GDP per capita
More people travelling
29 %
Age +50
% early adopters +60 Age 18-30
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11
General Statements Privacy Versus Convenience +58 % share
confidential info
Age18-30
30 %
Age +50 Photo credits: istockphoto.com
© 2011 PhoCusWright Inc. All Rights Reserved.
17
Normal? Or Nuts? The young generation has
more difficulty to unplug
Normal or Nuts ?
Photo credits: istockphoto.com
Changes in the industry
Completely agree
82%
6%
12% Partly agree
Disagree Attitude’ change
“I can find everything I need
to plan and book my vacations
on the Internet.”
Social Media is no longer a trend
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36
Even Grandma Is on Facebook
Até as Avós estão no Facebook
Social Media
Dream
Shop
Book
Travel
Share
Always present and more and more used
Social media
Low Cost Airline Companies
The most important trend in the next decade is the further expansion of LCC market share
“ by Amadeus / Oxford University
”
New Distribution Models
Direct Selling (Online)
IATA NDC (New Distribution
Capabilities)
New GDS’s (Booking.com,
Yelp, etc.)
Content Aggregators
(Viator)
OTA’s (Expedia, Priceline)
New Players
The industry’s forecasted growth, together with the new distribution models and available capital, enabled the rise of new players that are already leaders
in their sector.
Never has the travel industry been so connected to and so dependent on Technology...
TRAVEL & TOURISM INDUSTRY Technology – “Hot Topics”
Mobile
Mobile
This year the number of
mobile devices will be superior
to the number of people. 7.7 Mil milhões
7.1 Mil milhões
vs
Mobile travel bookings projected to comprise over 25% of the US online travel market in 2015 up from 2% in 2011” - Phocuswright, 2013
Mobile
“The dreaming, planning and booking have been extended through Mobile Technology.”
Dream
Plan
Book Explore
Share
The use of mobile devices during the “Travel Life Cycle”
Opportunity
Metasearch
Metasearch
“A metasearch engine is a search tool that sends user requests to several other search engines and/or databases and aggregates the results into a single list or displays them according to their source. Metasearch engines enable users to enter search criteria once and access several search engines simultaneously.” - Wikipedia
Metasearch
Priceline bought Kayak for $1.8 billion
Expedia invested in Room77 and $632 million to take a 62% stake in Trivago
Google integrated flights with Google Maps
TripAdvisor launched its own metasearch
2012 2013 2014
…?
”
Metasearch absolutely exploded on a year-to-year basis “ Expedia CEO (2013)
Rised in 2012/2013
But Google is taking over the travel world…
13
The integration of Flight Finder and Hotel Finder into Google Maps means they can own the entire customer journey.
Metasearch
With the integration of Flight Finder and of Hotel Finder, Google prepares to assume the control…
Metasearch + Mobile
Day Use Hotels
Daytime only rentals “For work, rest and
rendez-vous...”
Hotel Tonight
65% of people who book a hotel room within 24 hours
of checking in do so from a mobile device.
(Expedia, 2013)
Concierge Apps
Build a digital bridge with your customers
and engage with them before, during
and after.
oportunity
Peer to Peer / Sharing Economy
Peer-to-Peer “Sharing Economy”
The sharing economy (sometimes also referred to as the peer-to-peer economy, mesh, collaborative economy, collaborative consumption) is a socio-economic system built around the sharing of human and physical resources. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organisations. - Wikipedia
Peer to Peer
• Avis bought Zipcar for US$500 million in 2013
• OTAs are now listing properties from Airbnb, HouseTrip and HomeAway
• TripAdvisor now has more than 500,000 vacation rental properties listed, in addition to its 758,000 hotels and B&Bs
Rental Accommodation
Tours and Guide Services
Car Sharing Services
0
2
4
6
8
10
12
2008 2009 2010 2011 2012 2013
Mill
ion
Gue
sts
Peer to Peer
outnumber IHG & Hilton hotel rooms
in 2014
opportunity
guests in 2013 10M
properties +550m worldwide
+150% 2013 vs 2012
Big Data
"It is a term used to describe a massive volume of both structured and unstructured data that is so large that it's difficult to process using traditional database and software techniques.” - Webopedia
In 2013 the world generated around 2.8 trillions GB of data with less than 1% being analised - IDC
Big Data
Transactional Data Typical transactional data including invoices, payment orders, storage records and deliveries.
Social Data This can include data from social media services and functionality such as Facebook Likes, Tweets and YouTube Views.
Machine Data This data can consist of information gathered from industrial equipment, real-time data from sensors ad web logs that track user behavior online.
Where does data come from?
Big Data What are the opportunities for the industry?
What have your friends done recently?
How can I improve my processes and increase my sales?
Customized alerts
Which are and what do my
clients like?
Opportunity
Big Data | Industry examples
Based on Location “We see you have just
arrived in Frankfurt and your final destination is
Heidelberg. Did you know there is a Deutsche Bahn
train that can get you there in 45 minutes?
Based on Social Media relationships: “Four of your Facebook friends have recently visited Bermuda, so we’re offering 20% off to try it for yourself”
Based on schedule disruptions “We are sorry to see that you missed your fligt departure. Would you like a seat in First Class for the 15:15 flight?”
TRAVEL & TOURISM INDUSTRY Technology – Vision for 2020
0
200
400
600
800
1000
1200
1400
1600
2012 2013 2014 2015 2016 2017
Smartphones
Tablets
Netbooks
Laptops
Desktops
Forecast Global Sales Volume of Internet Access Devices by Type 2012 - 2017
Source: Euromonitor International
Mill
ion
Uni
ts
Mobile will be King!
Mobile will be King!
How do I get to my hotel from
here?
What attractions are
near to my hotel?
How do I get to my business
meeting from here?
Where is a good restaurant for a
business meeting within walking
distance?
Context
Localization
Relevance
Mobile sweetspot
Social Media
1% 5% 13% 81%
Decrease No plans to utilize
Stay the same
Increase
Social Media will continue to be part of our lives…
The future of business is Sharing
Peer to Peer
Peer to Peer will boom in the next decade
Content aggregators
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62
The Truly Private “Private Sale”
Massified Customization
Virtual Assistants
Biometry
Conclusion
EMPOWER PEOPLE
About TTS
EMPOWER PEOPLE
“SOLVE THE UNSOLVED”
We started in 2011 with the mission:
.AUTOMATE | Enhancing service level
.SIMPLIFY | Transforming complicated processes in intuiGve workflows
.OPTIMIZE | Bringing cost effecGveness to the business
For whom
Consolidators Travel agencies Airline Companies
Companies
TTS acts in the industry of travel and tourism and develops soluGons for:
Global Presence
Offices in Lisbon, Barcelona and Miami + 3.150 clients
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Last update: October 2014�
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